How I Began A $120K/Yr Shopify Design Company With Simply $100 [From

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Hey! Who’re you and what enterprise did you begin?

Hey, that is Vishal Goswami, an eCommerce branding advisor and founding father of Friction Studio, a Shopify Company. At Friction Studio, we consider in making commerce higher for everybody. That’s, we enable you promote in a frictionless method.

By means of our years of expertise and experience, we assist DTC manufacturers design, construct and develop their retailer on Shopify. We assist them construct a model presence and develop exponentially by engaged on the correct methods and creating conversion-focused Shopify shops with a purposeful consumer expertise. As stated above, we’re a staff of Shopify specialists centered on eradicating the friction between eCommerce design, growth, and technique to allow DTC progress.

This enterprise of Friction Studio has been a curler coaster journey. It jogs my memory how again within the days, I had began this company with simply $100, and we’re making $10k/month on common in the present day. It feels glorious to cater to massive manufacturers within the trade and onboard Shopify plus retailers. At present, I really feel privileged to be creating a major impression within the eCommerce ecosystem and serving to retailers ease their promoting journey.


What’s your backstory and the way did you provide you with the thought?

I wasn’t at all times a Shopify professional till I needed to change into one!

As every other Indian child, I’ve had the identical routine: faculty, homework, eat, sleep, and repeat. Nevertheless, my everlasting curiosity and love for computer systems have introduced me right here. At 17, I realized HTML, CSS, and Javascript all on my own. Again then, I used to be engaged on WordPress for some native shoppers. Nevertheless, in the future I got here throughout dropshipping and Shopify. I then kicked off my Shopify journey by beginning a dropshipping retailer.

As at all times, I had this endlessly curiosity in web site designing and growth, so I designed one for myself and posted it in a Fb group full of name homeowners. I bought to see there was lots of traction on my submit, which additionally led me to my first shopper from that. Due to my endlessly ardour for attempting new issues, I began designing and growing Shopify shops for small manufacturers.

As I bought into the eCommerce trade, I noticed manufacturers struggling to seek out somebody who may perceive their imaginative and prescient and assist them translate it into a powerful storefront. Since that day, Friction Studio has delivered optimized design options to manufacturers of all sizes. We optimize, redefine, and give you a custom-made Shopify storefront based mostly in your area of interest.

I noticed a spot in relating the objectives and imaginative and prescient of the manufacturers. Both their understanding of the shop setup was not on top of things, or it resulted in a web site that didn’t signify their model’s message. Their web sites lacked the functionalities which may flip guests into clients. Not to mention even create a long-lasting impression on these guests!

Creating an impactful Shopify web site is difficult, with finest practices continually evolving. Nevertheless, with Friction Studio design and Shopify specialists guiding the way in which, manufacturers loved distinctive conversion charges. I had this mindset of fueling the enterprise progress of assorted manufacturers by way of commercially-optimized web site designs.

That is when all of it started. I started studying the ropes of branding and aligning design with it for myself and later for manufacturers combating it.

In December 2020, I lastly took the decision of taking every little thing I had realized up to now. I began with organising my retailer and in addition helped different D2C manufacturers. We needed to make the expertise of taking your model on-line ‘frictionless’ so that companies don’t need to spend weeks and months constructing an important retailer that converts.

We took issues into our palms from model technique, design, and {custom} implementation whereas organising a web-based retailer. We labored carefully with D2C companies over the subsequent few months. It began as a studying curve and resulted in what you already know because the Friction Studio in the present day!

Again then, my funds did not look nice. I barely had some $100-200 in my checking account. I needed to begin all of it from scratch. The occasions had been robust, and I couldn’t even afford a laptop computer alone. I recall once I was issued a laptop computer throughout my highschool from the federal government’s facet for being a scholar. I used to study every little thing from coding to designing from the free tutorials accessible on the web.

Take us by way of the method of designing your companies.

I began working with Shopify retailer homeowners from varied neighborhood and Fb teams. I labored on the design and growth entrance by taking assist from some skilled designers within the trade and exploring new design developments per varied niches and merchandise.

The primary few shoppers had been from Fb teams. I had constructed sure helpful connections by answering queries and producing worth in teams and communities. Later I noticed we would have liked to specify some niches and break down our companies and choices. Taking a look at my earlier clientele, I derived that we had been good at constructing shops for dietary supplements, health, well being wellness, CBD, skincare, and life-style manufacturers primarily.

I wanted to set our work course of to develop the most effective outcomes for manufacturers and supply them with the most effective expertise. So I made a small staff of freelancers and made SOPs for them. This included a concrete system for our gross sales, onboarding shoppers, discovery periods, and repair supply.

We centered extra on model concentrating on, wants, story, objectives, and imaginative and prescient. I developed a foolproof course of to grasp their imaginative and prescient, mission, and aim.

The primary particular person to affix me was my closest buddy – Devang Tiwari. He’s a person with glorious administration abilities. He lowered my workload, and I knew my enterprise was in protected palms proper after I handed him particular obligations. He’s good at crises and might handle issues even on the final minute. He has at all times been with me in each stage of constructing Friction Studio.

Don’t ever come out and not using a plan and clear imaginative and prescient. In any other case, you’ll find yourself spinning in a set cycle with none objectives.

I additional made a full-service breakdown and optimized delivering the most effective service. Constructing the correct staff was one of many greatest challenges for me. Discovering individuals with the identical imaginative and prescient and objectives as yours is at all times onerous. Nevertheless, after spending quite a few hours and power, I discovered some good individuals who may be a part of us and enhance the standard.

In these days, I used to work 15 hours a day. I dealt with every little thing on my own, from making work, communication, shopper updates, gross sales, and every little thing you’ll be able to consider in a startup.


This image of early days in January, me studying programs and administration so I can deal with the tasks in a greater manner.

Describe the method of launching the enterprise.

Friction Studio has been a dream undertaking! Seeing every little thing flip into actuality saved giving me goosebumps. To say I had every little thing deliberate from day one is not going to do justice. As a substitute, I saved continuing steadily, and each subsequent step has been a discovery for me. My buddy helped me determine the title of our enterprise as “Friction Studio” whereas we had been simply chit-chatting about web sites and companies.

Initially, our main focus for advertising and marketing was content material advertising and marketing and website positioning. We began with Instagram, Fb, Linkedin, and web site advertising and marketing. Within the first section, whereas launching, I employed 2 designers, 2 builders, and one account supervisor.

Launch was fairly hectic for me as we would have liked to construct case research and critiques first so I spent lots of time getting some nice work and case research completed. It took me 2 months to get my first shopper and after that, I used to be out of shoppers and did not know the place my subsequent shopper would come from.

I labored lots on our content material, positioning, and concentrating on. Now our predominant focus is website positioning, Content material advertising and marketing, blogs, and paid advertisements (that we’ll do that yr). Transferring forward, we considered onboarding some massive manufacturers, adopted by rolling out case research that talk of our work and distinguished abilities.

Take a look at our latest case research of a Streetwear model: ANARCHY

Click on right here to take a look at all our case research.

At present, with nice studying, now we have efficiently bought maintain of some good case research from some distinguished manufacturers within the trade. We’re additionally on the verge of launching our podcast quickly this yr (2022). As we all know, ‘content material is the King,’ we’re additionally focusing aggressively on this course. We will be specializing in blogs, emails, social media, and varied different channels to supply worth and get forward with extra distinguished manufacturers.

I really like constructing companies, working with manufacturers, and scaling them to the moon. I’m constructing this company with my sheer dedication. Nonetheless, I’ve many big plans lined up for this yr. The previous yr has been stuffed with ups and downs with an important expertise.

This company startup price was as meager as I began from $100 with only a area and authorized registration. I purchased a couple of software program after having a couple of shoppers.

Since launch, what has labored to draw and retain clients?

Niching down is the important thing to retaining clients and changing into the most effective within the trade. After a couple of months, we realized that, after which we began to interrupt right down to totally different niches. We now goal dietary supplements, CBD, life-style, and sweetness manufacturers. My main clientele in the present day consists of the CBD and complement trade.

We’ve given a shot to content material advertising and marketing initiatives which have helped us get a lot of the neighborhood’s shoppers and referrals. We are actually attempting all of the strategies, together with Google and FB advertisements, e mail outreach, and LinkedIn.


Picture: First e mail outreach marketing campaign we launched

Having labored with notable and well-known manufacturers from varied industries, we are actually wanting ahead to rolling out a press launch this yr together with that includes some nice case research.

I see a sample in our work course of and repair supply that removes the friction, and other people love that. We work in the direction of driving worth and provide time optimizing options to manufacturers. As they are saying, “time is cash,” we at Friction Studio be sure to save lots of our shopper’s time and ship the most effective experiences. Thus, they’ll give attention to rising their gross sales technique whereas we do all of the work.

One other method to maintain on to your prospects is to speak with them and create an emotional, actual human worth contact. Keep in mind, your clients wish to be heard, understood, and valued concurrently. Understanding their challenges, understanding their funding plans will enable you strengthen your bond with the model. So the subsequent time they’re on the lookout for one thing, they’ll straightaway contact you rather than on the lookout for one other resolution supplier. So please contemplate this as a professional tip to type an emotional bond together with your viewers for that longer retention.

I’ll additional proceed with the quote as they are saying, ‘your starvation to deliver the higher must not ever cease.’ I’m nonetheless on the way in which to constructing a seamless course of for DTC manufacturers. We don’t take simply any model. As a substitute, we attempt to discover out if they’re severe with their enterprise. If they’ve some actual visions hooked up to their on-line eCommerce journey and their plans on attaining them throughout our discovery periods.

Content material makes authority and brings high quality leads and shoppers, so we’re extra centered on that.

How are you doing in the present day and what does the longer term seem like?

We observe value-based pricing when it comes to margin and pricing, which continues to be the least provided worth available in the market. Regardless of that, we’re rising our branding and worth and making the worth possible for everybody by the day.

As of now, we’re securing round 40-50% margin, now we have a superb shopper base, and we’re specializing in getting extra into Shopify plus and headless commerce. Our future aim is to create extra {custom} storefronts and work on VR (digital actuality) for Shopify manufacturers.

Don’t ever come out and not using a plan and clear imaginative and prescient. In any other case, you’ll find yourself spinning in a set cycle with none objectives.

We’re specializing in many segments, together with serving to manufacturers create superior consumer experiences with the assistance of recent tech in Shopify. We’re launching a brand new podcast, particularly for model homeowners who can study from different founders.

Our central imaginative and prescient is to create an company that removes friction from progress and makes the manufacturers speed up their efficiency and make extra gross sales.

The previous yr has helped us obtain some notable achievements. With our sheer dedication and zeal, we had been capable of accomplish over 35 tasks since our institution. Our staff that began with simply three individuals expanded to a complete of ten members.

An enormous shoutout to all our companions and shoppers who made it occur.


Screenshot of one in all our shopper’s Shopify dashboard

By means of beginning the enterprise, have you ever realized something notably useful or advantageous?

The most important mistake I made was hiring guys with a poor skillset. In a while, it price me lots when it comes to work and understanding the idea of our model. A poor skillset will break the enterprise and the tradition you wish to keep. One other factor that we did not give attention to for fairly a very long time was our on-line presence.

I’ll recommend having a superb staff and creating good model values. That may make you extra sustainable and hold the expansion charge greater.

I’ve collaborated with some distinguished companies within the preliminary section, which turned out to be a very good resolution. I made partnerships with a number of advertising and marketing, social media companies, and Shopify apps. That retains your money movement within the preliminary section when you have no shoppers and are new to the market.

The very best factor that helped me was studying about advertising and marketing and gross sales. If I had solely caught to the designing and growth areas, it would not assist me develop. As an entrepreneur, it is advisable make investments extra time into rising the enterprise than creating the merchandise. So I began studying about advertising and marketing and gross sales. That helped me lots to present this company the correct course. I adopted boards, books, magazines, and programs.

What platform/instruments do you employ for your small business?

My favourite instruments are:

  1. Slack (for communication)
  2. Clickup (for undertaking administration)
  3. Zoho Books
  4. Calendly

At friction Studio, I’m at all times experimenting with all the brand new know-how that retains coming. As for now, Shopify is our main platform to construct eCommerce shops. Apart from Shopify, we use Hubspot as CRM, Snovio for outreach, G Suite for emails, ClickUp for shopper administration, and data-keeping. All our informal staff chats are completed on WhatsApp and Skype.

What have been essentially the most influential books, podcasts, or different assets?

E-myth revisited and Hooked are two of my favourite books to suggest to others. These books have had lots of impression on my coping with the enterprise.

I’m additionally a fan of TheFutur podcast by Chris Do. Chris is an professional in inventive companies and helps inventive enterprise homeowners to develop exponentially. Apart from “The Futur,” I hearken to Shopify Masters, primarily based mostly on commerce and advertising and marketing.

Recommendation for different entrepreneurs who wish to get began or are simply beginning out?

Should you want to begin an company within the inventive subject, be sure to have a sound imaginative and prescient, mission, and objective of the company and the way you want to impression the ecosystem. There are various startups and massive techies who’re excelling on the market. Don’t ever come out and not using a plan and clear imaginative and prescient. In any other case, you’ll find yourself spinning in a set cycle with none objectives.

  • Create a whole lead, gross sales, and repair supply system.
  • Construct a staff that may ship past expectations.
  • Do not fall for large numbers. At first, everyone seems to be totally different, and so they cost what they’re price, so begin with small and scale it to excessive.
  • Be sure to are getting at the very least a 50% margin. Else it is going to be onerous to push ahead.
  • Do not get right into a worth cycle since you goal small enterprise homeowners if you begin. They pay much less, however after getting a superb portfolio and course of, scale your pricing and advertising and marketing to extra distinguished manufacturers with a full and cost value-based pricing.

Are you trying to rent for sure positions proper now?

We’re at all times on the lookout for inventive, full-of-energy material specialists of their respective fields.

Friction Studio is at present on the lookout for skilled eCommerce UI and UX design specialists who’re nicely versed with Shopify and its ecosystem. Suppose you will have an enthusiastic strategy and contemplate creativity a gifted talent. In that case, these roles are undoubtedly for you.

We’re at present wanting ahead to individuals who match the next talent units:

  1. UI designer 2. UX designer 3. Movement/ graphic designer.

Be happy to unfold the phrase amongst your recognized ones.

We’d additionally love to incorporate two junior Shopify builders and two senior Shopify plus builders in our fun-oriented growth staff.

To ease our gross sales course of and assist us convert extra, I’m additionally wanting ahead to including a salesman and a lead era professional in my staff who can generate and nurture leads.

I like to see my Friction Studio household develop extra. Be happy to achieve out to my staff at [email protected].

The place can we go to study extra?

When you have any questions or feedback, drop a remark beneath!


Vishal Goswami
Founding father of Friction Studio

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