How I Constructed A $1.98M/12 months Enterprise Planning Golf-Impressed Holidays –

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Hey! Who’re you and what enterprise did you begin?

Hey, my identify is Sean Petersen and I’m the founding father of Golf Journey Junkie, a trusted supply for delivering memorable custom-made golf holidays to our valued prospects.

I’ve been lucky to have deliberate very profitable golf holidays for my prospects to many locations corresponding to, however not restricted to, Pinehurst Resort, Kiawah Island Resort, Pebble Seashore Resort, Sea Pines Resort, Barefoot Golf Resort, Scotland, Orlando, Scottsdale, Tampa, and Miami. These journeys vary in numbers from a gaggle of two all the way in which as much as a company outing of 48 golfers.

Absolutely hands-on customer support with obsessive consideration to element from starting to finish is my signature. I’m totally clear, have a great humorousness, am enjoyable to work with, and most significantly, being a golf fanatic myself, I do know what an superior golf trip appears to be like like.

My enterprise is rising greater than I ever anticipated, with common month-to-month income of $165,000.


What’s your backstory and the way did you provide you with the thought?

My ardour for golf is barely surpassed by my enthusiasm for touring so it began from wanting to determine a option to make a residing whereas having the ability to get pleasure from my two biggest passions.

I’ve had different enterprise concepts, (corresponding to investing in inventory markets, for instance) previously however none of them appealed to me as a lot as beginning Golf Journey Junkie. Each enterprise concept I had earlier than simply didn’t really feel fairly proper and I didn’t discover the motivation to place any of them into follow.

Till the thought of Golf Journey Junkie took life. It was really throughout a recreation of golf that the thought hit me and from the primary second I knew that that is what I really needed to do. My motivation was primarily fueled by my love of golf. I needed to have the ability to make a enterprise out of my ardour.

I felt very motivated and needed to make it a actuality immediately. As a result of I used to be an avid golfer myself, I knew what makes an awesome recreation of golf so I managed to decide on effectively when it got here to venues and different preparations. From the start, my purchasers had very optimistic suggestions and this empowered me much more and gave me a sort of certainty that it was going to work and I might be profitable on this endeavor.

Take us by means of the method of designing your preliminary service/providing

The entire course of begins with attending to know the purchasers and their wants. Every group is totally different and every poses a unique problem so I first have to determine what would go well with them greatest in the case of a golf trip.

Selecting the best location is among the most necessary features. To verify I’m making the suitable resolution there are a number of elements that I’ve to think about such because the gamers’ degree of talent, their endurance, their ardour for golf, their time availability, environmental elements, and so forth.

For instance, I may bore them with a too simple course if they’ve better-golfing abilities however however, if they’re extra inexperienced selecting a tougher course could be the proper recipe for a not-so-pleasant expertise. I very a lot get pleasure from this course of and discover it to be considerably like an artwork. The artwork of studying individuals and determining precisely what they want to expertise most and offering them with simply the suitable factor.

The overwhelming majority of my purchasers are middle-aged males and firms searching for a unique sort of enjoyable company outing.

My first shopper was really a pal of a pal that needed to go on a golf journey along with his buddies and my pal advised him about my newly began enterprise. He put the 2 of us in touch and that was how I received my first shopper. Right now, my enterprise has expanded much more and I presently get purchasers from all around the US and even past.

The pandemic has made touring lots tougher and I felt an awesome decline in exercise in the course of the lockdowns however now the whole lot is getting again to regular and I’m busier than ever.

My recommendation for aspiring entrepreneurs is to make a residing out of their ardour. If I didn’t love golf a lot I don’t assume I’d’ve been in a position to do such an awesome job with my enterprise.

After the primary trip I deliberate, which turned out to be a hit, I noticed why I beloved doing it a lot. I beloved serving to individuals put a smile on their faces and simply get pleasure from life. From the primary day till immediately, that is what stored me going and motivated me to recover from any exhausting instances. I really feel it will be important for individuals to de-stress and get their power ranges up, particularly in the course of the aggravating, loopy instances we’re residing in.

Describe the method of launching the enterprise.

Earlier than I made an official launch I needed to first make up an inventory of among the hottest golf resorts that I needed to companion up with, attain out to them and kind out the varied particulars of the partnership.

After ending up with this I needed to provide you with an inventory of potential purchasers and determine essentially the most becoming audience. This wasn’t too exhausting for me as I’m a golf fanatic myself and have an excessive amount of data on this space. I began by contacting the golf resorts I knew have been of the best high quality then, after discussing a partnership with every of them, I began telling each golf fanatic I knew about my new enterprise within the hopes of attracting my first purchasers.

Subsequent, I needed to make my newly based enterprise recognized amongst different golf fans and so I did. I first began small, telling individuals I already knew about it, till I received my web site and on-line presence arrange by additionally making a Fb and Instagram account for the enterprise.

After my web site went reside, I began attracting extra purchasers and getting often known as a trusted supply for delivering high-quality golf holidays. I fortunately had a great pal with internet designing data and he helped me with the entire programming sides of the web site. Collectively it took us a couple of month since we began engaged on the web site till we launched it.

I believe that the most important lesson I’ve discovered from the launching course of is endurance. At first, it wasn’t going all that nice till I grew the enterprise and increasingly more individuals received to learn about it. If I’d’ve been a quick quitter I may’ve let myself be discouraged by this however I didn’t, I stored going even when my state of affairs wasn’t preferrred and patiently waited for issues to get higher whereas I used to be actively attempting to enhance my presence. I centered on writing useful content material on my weblog to attempt to entice individuals to my web site and I believe that labored very effectively.

Discover what makes you are feeling good and let that feeling encourage you to reside an unbiased, passionate life working for your self slightly than the large companies.

Since launch, what has labored to draw and retain prospects?

With regards to attracting prospects I believe that it was a mix of making a powerful on-line presence and providing the purchasers I had an awesome expertise they have been wanting to share with different individuals. My web site had an enormous half in my on-line presence together with my social media channels. From the start, I centered on creating content material that may be of assist to fellow golfers.

I additionally discovered a bit about web optimization to have the ability to optimize my weblog posts for the perfect outcomes. Key phrase use for instance is sort of necessary in making the distinction between a extremely ranked article and one which goes unnoticed.

I familiarized myself with on-line web optimization instruments, corresponding to MOZ, SEMrush, and so forth, the place I additionally discovered some very informative weblog posts that have been of nice assist in higher understanding good web optimization practices. One other factor that helped me develop my on-line presence was submitting content material to third social gathering web sites within the golf area of interest.

If I have been to say what has labored greatest for retaining prospects I believe that offering them with an extremely enjoyable and stress-free golf trip did. I’ve many purchasers that attempted my companies as soon as and usually return afterward. I blame this on my consideration to element whereas planning the holiday in addition to my customer support. I wish to get to know the purchasers earlier than planning their golf journey and attempt to put myself of their footwear to get an concept of what they might get pleasure from most.

I counsel everybody to cease second-guessing themselves and think about their very own talents and they’ll see that with the ability of intention and exhausting work everybody can obtain no matter they want to.

My recommendation for aspiring entrepreneurs is to make a residing out of their ardour. If I didn’t love golf a lot I don’t assume I’d’ve been in a position to do such an awesome job with my enterprise. You will need to love what you do and once you love what you do it’s also simple and satisfying to study new issues and develop in that path.


How are you doing immediately and what does the longer term appear like?

Right now I can say that I’m fairly pleased with how issues are going, particularly making an allowance for the entire pandemic state of affairs. Final 12 months was fairly exhausting for me when touring was so restricted however I’m glad that restrictions have softened and that touring is slowly getting again to considerably regular.

Sooner or later I want to broaden my enterprise, much more, perhaps make new partnerships, entice much more purchasers and ship memorable golf holidays to as many individuals as potential.


Via beginning the enterprise, have you ever discovered something significantly useful or advantageous?

Moreover being affected person, one other necessary lesson I’ve discovered was that you just don’t all the time have management over the conditions that have an effect on your enterprise. I’ve discovered this, particularly in the course of the lockdown which was fairly a troublesome interval. I believe it’s necessary, throughout exhausting instances, to have religion that the whole lot will work out for the higher and never let your self be discouraged.

What have been essentially the most influential books, podcasts, or different assets?

One in every of my favourite books which have tremendously helped me with the entire technique of turning into a self-sustained entrepreneur is The Entrepreneur Thoughts: 100 Important Beliefs, Traits, and Habits of Elite Entrepreneurs, written by Kevin Johnson. This ebook has taught me find out how to get into the suitable mindset to have the ability to obtain my targets and to know find out how to react in varied conditions that arose within the technique of beginning and rising my enterprise.

Recommendation for different entrepreneurs who need to get began or are simply beginning out?

As I discussed above, my largest recommendation is to observe your coronary heart. Discover what makes you are feeling good and let that feeling encourage you to reside an unbiased, passionate life working for your self slightly than the large companies. There’s nothing extra satisfying than seeing all of your exhausting work repay within the type of a thriving enterprise.

I really feel that the majority importantly, above all, we have now to be happy with the path our lives are heading in direction of and we should always all the time try to do higher slightly than downplaying ourselves and our talents and by no means make the leap in direction of monetary independence.

You don’t need to get up 20 years from now and remorse that you just didn’t take motion to observe your goals once you had the chance. So I counsel everybody to cease second-guessing themselves and think about their very own talents and they’ll see that with the ability of intention and exhausting work everybody can obtain no matter they want to.

The place can we go to study extra?

If in case you have any questions or feedback, drop a remark beneath!


Sean Petersen
Founding father of Golf Journey Junkie

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