How I Validated My Enterprise On Etsy And Launched My Personal Handcrafted

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Hey! Who’re you and what enterprise did you begin?

My title is Marc Staples. I’m the founding father of DowhHomeModern and the Lago Luna Lakeside Studio in Virginia. With the latest introduction of my unique designs of windbells and chimes, DownHomeModern is gaining consideration as an educator in addition to a producer of high quality merchandise. Every Frontier Bell that we promote embraces the historical past of the place it’s named for.

In 2021 I created a set of small bells based mostly on American Southwest decor. I name the road our Frontier Mission Bells™. The country model of those merchandise has grabbed the eye of people that like their homespun look. The Frontier Bells has been the first driver of gross sales for DownHomeModern. The instance under is known as “San Gabriel”. It’s named after a Spanish Mission in San Gabriel, California.


What’s your backstory and the way did you provide you with the concept?

I’m a third technology skilled within the fantastic arts enterprise. Fairly a number of individuals on my mother’s facet of our household had been artists who had been loopy sufficient to imagine they might make their residing this manner, and lots of did… I began as a painter and am one of many fortunate ones on this group. Born of my abilities as a painter, In 1996 I based the Heritage Giclee Printmaking Studio.

The studio was acknowledged within the e book Mastering Digital Printing as one of many founders of the digital artwork printing trade. I later turned keen on producing steel paintings which required that I develop abilities in welding.

From portray and printmaking to turning into a welder, what a swap in gears, however I used to be enthusiastic about working on this new medium. I began out making bigger monumental items, one in every of which is at the moment in a Powhatan State Park in central Virginia. As I’ve grown older, I’ve gravitated to engaged on smaller items, largely for dwelling and panorama decor.

You shouldn’t be afraid to succeed in out to individuals, keep in entrance of them, however do it respectfully. I all the time deal with individuals the way in which I need to be handled.

The subject material of those small objects was initially all around the map. I created objects starting from backyard pig planters to summary mailbox birds and test-marketed them at native exhibits and on Etsy. At one level, I made a number of small bells and chimes. As soon as I acquired some eyeballs on them, they began promoting instantly. This was the second that I noticed the chance. As a small enterprise individual, I’ve all the time believed in an thought pulling me earlier than I decide to it… this one appeared like a winner.

Once I began doing this I wasn’t searching for a brand new profession or something like that. My spouse desires to think about us as “retired” of us. However I can’t sit nonetheless, and I don’t play golf or bingo and such, so I wanted one thing to maintain me jazzed.

I adore it once I make one thing that folks need to purchase from me. It’s the final praise to my work. When gross sales and referrals for the windbells began to develop, the concept was validated with some monetary rewards.

Take us by means of the method of designing, prototyping, and manufacturing your first product.

The windbell thought was unintended. I had been cobbling collectively objects utilizing reclaimed supplies. Reclaimed is a stylish factor lately and numerous steel crafters go that route as a result of they will usually discover their uncooked supplies for a low value and even free.

Anyway, a while again I had saved the elements from a scrapped patio torch. The assist for the pinnacle of the torch was a 3-inch diameter steel tube with a pleasant patina to it. I reduce this factor up and hooked up (welded) a number of items to it to trend it right into a small bell harking back to some clay bells I noticed once I lived in New Mexico. The sound was horrible, very like a cowbell, however it seemed cool. I put a worth of $55 on it and offered it the identical day.


Describe the method of launching the enterprise.

Initially, I added this as one in every of many objects that I had on an Etsy web page. Then extra orders began coming in. I instantly acknowledged that one in every of many issues was that I solely had two of the patio torches, so the concept of reclaimed supplies went out the window quick. I wanted to determine learn how to supply the uncooked supplies reliably and affordably.

And I additionally wanted to provide you with a manufacturing system and schematics so {that a} small store can sustain with demand. In different phrases, I had numerous work to do. I ended my upbringing as a advertising and marketing accomplice who handles a lot of the promotion and promoting, web site updates, and the like. She constructed and launched the web site for me and we’re including new product designs as quick as I can provide you with them.


Since launch, what has labored to draw and retain clients?

Attracting and retaining clients is tough work with virtually any product. The concept of “construct it and they’ll come” is simply flat-out false in my view. We’ve pushed the social media and search engine optimization facet of DownHomeModern. I’m considerably of a low-key sort of individual, so with the general public promotion, I’ve been pressured to do some issues which are past the conventional bounds of my persona. I’ve wanted to shine my private story after which inform it to everybody who will hear. I all the time appreciated a phrase that Invoice Clinton as soon as used. He stated that “Everybody has a superb private story, however most individuals simply don’t know learn how to inform it”.

Concerning retaining clients there are a number of fundamentals whatever the measurement of your enterprise. Good communication is one. You shouldn’t be afraid to succeed in out to individuals, keep in entrance of them, however do it respectfully. I all the time deal with individuals the way in which I need to be handled. And a fast response is all the time appreciated by individuals once they have an issue with an order.

We market by means of the achievement of the sale. We just lately began together with a custom-designed “Thanks” word with care and use directions (as proven right here) which are full of the merchandise to be shipped.


And we’re huge on selling handcrafts regionally made in Virginia.


How are you doing in the present day and what does the long run seem like?

We’re doing properly with the net enterprise and the persevering with addition of latest designs and product alternatives has not solely elevated gross sales however added to DownHomeModern’s credibility and allowed me to extend costs a bit. I just lately added a brand new line of backyard creatures that I name Bogie Critters. This appeared like a pure match with the bells and chimes and firmly cements DownHomeModern within the Backyard & Panorama Dwelling Decor class.

All the time suggest that you just take a look at market an thought first. I exploit the analogy of “pushing a rope”… the rope wants to drag you, not the opposite method round.

I’m additionally engaged on placing collectively a wholesale program to promote by means of reward retailers and backyard facilities. Pricing, logistics, and quantity are all objects of concern and it’s taking a little bit of time to determine this half out. However as I stated earlier than, I benefit from the challenges, it retains me jazzed by means of this second act.

I hope to develop DownHomeModern and the Lago Luna Studio and simply see the place it goes.

By means of beginning the enterprise, have you ever realized something notably useful or advantageous?

The most important lesson that I realized a very long time in the past, and am reminded of right here, is that I can’t do that alone or it’ll simply be a busy interest. Hobbies aren’t my factor, the intense facet all the time takes me over. I suppose that’s both a plus or possibly a household curse.

What platform/instruments do you employ for your enterprise?

We’ve the web site hosted on Shopify since they appear to have a reasonably resourceful platform. The one draw back is that I wanted to host the area title elsewhere to make use of company-named electronic mail. I exploit Bluehost for the area internet hosting they usually present free electronic mail included within the area service.

After all, I nonetheless have the DHM Etsy store. For makers (crafters) who desire a good total platform to promote their work, Etsy is tough to beat. They’ve automated a lot of the enterprise facet of the platform and their search engine optimization and advertising and marketing are very properly carried out.

We’ve DownHomeModern as a promotional web page on Fb. I additionally show a variety of my unique sculpture and paintings on a separate web site at

My advertising and marketing accomplice maintains DownHomeModern Pinterest and Instagram accounts, I don’t get too concerned with these. I prefer to focus my consideration on creating and executing new concepts.

Quickbooks is the accounting platform that we use.

Photoshop is the software that we use for picture preparation.

What have been probably the most influential books, podcasts, or different sources?

So far as on-line sources, it looks as if they make a Youtube video for nearly all the pieces lately. Years in the past I used to be searching for an answer to bending a specific sort of steel and ran throughout a Youtube video by a steel sculptor in Arizona. I ended up turning into mates with the man and we’ve got swapped concepts ever since.

When it comes to influential design, I must cite a person, Mr. Dale Chihuly, as being very influential. The man is the most important on this planet so far as glass artwork, working with groups, advertising and marketing, high quality management, I may go on and on. Very inspiring in all areas of enterprise.

Recommendation for different entrepreneurs who need to get began or are simply beginning out?

Plenty of aspiring entrepreneurs search for the most recent, best whiz-bang thought. The issue is, most “nice concepts” aren’t that nice. I all the time suggest that you just take a look at market an thought first. I exploit the analogy of “pushing a rope”… the rope wants to drag you, not the opposite method round.

Additionally, don’t neglect the “why” of beginning a enterprise. So many components come into play that I may write a e book about it (and many individuals have) but when you can also make cash doing one thing you get pleasure from then I say go for it. Strive to not break the financial institution within the course of. Only a few individuals have the stamina to “guess the farm” on an thought like Elon Musk has.

The place can we go to study extra?


Marc Staples
Founding father of DownHomeModern LLC

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