How We Bootstrapped A $1.2M/12 months White-Label Fee SaaS

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Hi there! Who’re you and what enterprise did you begin?

My title is Vladimir Kuiantsev. I’m a Managing Accomplice of the Netherlands-based firm Akurateco, a fee software program supplier for fintech corporations. A fee orchestration platform, or white-label fee gateway, is a cloud platform for 2 fundamental classes of entrepreneurs:

  1. Firms that view fee processing as a worthwhile enterprise.
  2. On-line retailers for whom fee processing is a monetization device, the effectiveness of which instantly impacts their income.

Since our launch at the start of 2020, now we have been rising quick. The variety of transactions grows exponentially each month, which is regular for a platform that emerged lower than two years in the past. Final month we reached 1 million transactions. As we speak, Australia is the one continent the place we don’t have any purchasers. We obtain recurring funds from 20+ purchasers each month. Common recurring income from one shopper is about 5000 euros.

Our headquarters is positioned in Amsterdam, with two regional workplaces in Tel Aviv and Lisbon, and a Analysis & Growth workplace in Kyiv.


What’s your backstory and the way did you provide you with the thought?

Our firm has a really attention-grabbing backstory. All our founders are, in a method or one other, linked to fee processing and have crossed paths with one another in varied initiatives during the last 20 years. There was even a monetary mannequin and motion plan for code growth ready, however on the time the mission was left on the paper.

The thought for launching this service was born and actively mentioned in 2016. It was completely clear to us that international retailers want a extra superior and complicated device to handle their fee processes. Being a PSP by ourselves we completely understood the professionals and cons of this sort of service. Due to this fact, we developed a platform that gives the utmost degree of flexibility to our purchasers and accommodates their must develop quick with out having to take a position important cash into the event of the fee resolution.

Take heed to your instinct, comply with tendencies, study every day, and discuss to attention-grabbing individuals. Someplace on the intersection of those actions lies your huge thought that may turn into a profitable enterprise enterprise. Take motion!

Nevertheless, the visionary and mastermind behind the mission didn’t abandon the thought, and from 2018 to 2020, his workforce labored on creating the software program and deploying the infrastructure. When the minimal viable product (MVP) was prepared, we reconvened and agreed to launch the software program into business operation.

Take us by way of the method of designing and prototyping your software program platform.

The design and growth course of may be summarized as follows:

First, the primary enterprise necessities had been placed on paper by the product proprietor.

Then, in accordance with these necessities, the software program architect outlined the programming languages, frameworks, and applied sciences essential for the creation of the software program.

A DevOps engineer additionally took half within the design, offering suggestions for an infrastructure and expertise stack which can be simply scalable and maintainable beneath fast development.

A safety officer ensured that the necessities for the safety of information storage and transmission adjust to the Fee Card Trade Knowledge Safety Normal (PCI DSS).

The viability of the thought was obvious to us as a result of we spent the final 15 years creating fee service suppliers (PSP) and completely understood how this enterprise labored from the within, what every day issues must be solved by such corporations, and what technical capabilities are of the very best significance. Due to this fact, we understood what options the MVP should include to curiosity potential purchasers. We determined to enhance the remainder of the performance alongside the best way, primarily based on probably the most frequent requests from our prospects.

After the MVP was prepared and completely examined, it was time for early buyer integration. Discovering our early prospects wasn’t a “tremendous robust” course of. We discovered these with whom we had probably the most trusting relationships amongst our community. I’ll clarify why.

A processing heart is a large-scale software program product with quite a few interdependencies, a safety system, and a sophisticated infrastructure. The business launch of such platforms is at all times related to a sure variety of bugs, and we counted on our closest purchasers to be much less meticulous about potential glitches on the very first stage of the system. Fortunately, our first purchasers by no means confronted any critical issues.

Describe the method of launching the enterprise.

We didn’t have a very grandiose launch partly as a result of strict quarantine all around the world. We quietly notified our closest community, turned on our paid promoting, and started PR actions on specialised web sites and social networks. As we speak, our fundamental channels for attracting prospects are:

  • Paid commercial – 40% of recent leads
  • Mailing lists and databases – 20% of recent leads
  • LinkedIn – 15% pf new leads
  • Private community of the workforce – 15% of recent leads

We had a reasonably old-school web site, however the various search engines knew it effectively, which introduced us a certain quantity of natural site visitors. Initially of the yr, we determined to replace it to make it look extra presentable. Sadly, we didn’t take into account all of the essential nuances of transitioning to a brand new web site, which led to a major lower within the variety of natural guests. Our present precedence is restoring the previous site visitors.


As well as, we centered on PR actions that emphasize instructional content material. Throughout the e-commerce market, many corporations accustomed to working with a PSP don’t notice that there’s a totally different, simpler approach to arrange the processes associated to receiving funds.

Then again, many entrepreneurs who wish to attempt themselves within the fintech {industry} are hesitant to take action. One of many causes stopping them is the substantial upfront funding in product growth and safety certification. For this group of individuals, we write knowledgeable content material in regards to the rules of the sharing economic system, what white-label options are, and the way they work.

Comparative calculations of economic fashions additionally work effectively: A) I take advantage of a white label resolution, or B) I develop a product alone. Primarily, it’s a selection between capital expenditures (CAPEX) and working bills (OPEX). Each entrepreneur chooses a extra appropriate possibility for themselves, we’re right here to easily remind them in regards to the existence of a simpler various to the standard technique of organizing their enterprise.

Since launch, what has labored to draw and retain prospects?

The promoting course of is as follows. After details about a possible buyer will get into our gross sales funnel, the gross sales employees opens communication with them to determine their requests and wishes. Within the case that our product fits the shopper, we exhibit the system from the within and choose the optimum configuration essential to carry out the duties laid earlier than them. Typically, a shopper has particular requests requiring customization of our platform, calling for extra growth.

In such instances, we collectively formulate enterprise necessities, which then turn into the muse for the phrases of reference (TOR) and are transferred to the event division. Thus, we assist our purchasers accomplish their enterprise aims while constantly bettering our platform.

One of many aggressive benefits that assist us retain purchasers is our robust emphasis on high quality buyer assist. We attempt to construct a private relationship with the shopper and promptly reply to their requests. We consider that for business-to-business (B2B) gross sales of any firm, there comes a time when the suggestions of current, glad companions turn into the primary channel of buyer acquisition. Accordingly, our purchasers obtain extra than simply technical recommendation on the operation of the platform – we try to carry our assist to a better degree.

Having over 15 years of expertise within the processing enterprise, we will use our data to help our purchasers in attaining their present enterprise targets. “Which fee strategies are related to a specific area? Methods to successfully negotiate with the buying financial institution? What paperwork are wanted to cross compliance management? Methods to talk with the native regulatory authorities? Who to contact to acquire a license? Methods to work with chargebacks successfully?” That is only a fraction of the knowledge that we share with our purchasers every day to assist them achieve success of their enterprise ventures.

How are you doing at this time and what does the long run appear to be?

Our enterprise is self-funded by our founders. The objective is to interrupt even by the tip of 2021, after which we are going to search out exterior investments to quickly scale up. The long-term objective for the subsequent 5-7 years is to realize a capitalization of $100+ million.

As we speak, now we have a constant development of our shopper base, which is mirrored in our income development. After ending our first full operational yr, we will set development targets for key efficiency indicators (KPIs) for the subsequent few years. The principle KPIs we’re presently monitoring are:

  • Funnel transit time or the period of time it takes for a prospect to turn into a purchaser, now averaging at 40 days.
  • Value per certified lead, presently $120.
  • Prospect to certified lead conversion charge, presently 8%.

We observe these indicators dynamically and attempt for his or her enchancment, usually planning pertinent actions.

We presently have over 50 workers, the larger half of which is a part of the technical workforce. The labor market within the IT {industry} is overheated proper now, which is why we carried out a number of planning classes for the recruitment of technical employees in the beginning of 2021. Because of this, we stuffed round 20 vacancies throughout the first half of the yr. All in all, the core of the workforce has been shaped for the primary verticals of the corporate. We will probably be planning varied team-building and growth actions subsequent yr.

Course of-wise, we maintain a number of weekly conferences on key actions: two technical conferences, two enterprise conferences, one advertising and marketing assembly, and one product growth assembly. The founders, in addition to the important thing members of the related groups, attempt to participate in all these conferences.

By no means get disheartened. Begin-ups at all times include highs and lows. Sooner or later, all the pieces goes nice, and you might be ecstatic. Then, one thing goes improper, and you might be already envisioning a catastrophe. You want to preserve a cool head and do your job.

We’re a Tech-Fin firm, on the coronary heart of our enterprise is a technological product that gives monetary transaction processing. The soundness and resilience of this processing heart are key for our purchasers. We assure a 99.9% uptime in our Service Degree Settlement (SLA). Our platform has a contemporary structure, with microservices packaged in containers. We use companies which can be thought of mainstream, resembling Docker, Kubernetes, and ELK.

By way of beginning the enterprise, have you ever discovered something notably useful or advantageous?

We initially determined that, in lots of instances, it’s not price reinventing the wheel, on condition that many issues have already been efficiently solved by others earlier than us. As an alternative of losing time on the event and upkeep of heavy capabilities, we use off-the-shelf options supplied by different corporations, which come within the type of Software program as a Service (SaaS).

Growth and testing are carried out utilizing the Symfony, Vue.js, TypeScript, and git frameworks. Excessive-quality code is achieved utilizing the SOLID design rules and automatic assessments resembling phpmd, phpcpd, phpcs, phpstan, eslint, and so forth. The standard assurance analysts use Behat and Selenium for testing.

Our infrastructure diagram appears to be like like this:


We’ve a plan for refining this infrastructure. The DevOps workforce is presently shifting in accordance with this plan, and we observe their progress at our weekly conferences. You’ll be able to examine our technological infrastructure in additional element right here.

The processing of delicate and useful banking info of our purchasers is integral to our enterprise. Due to this fact, one other key side of our work is sustaining PCI DSS compliance. Vulnerability scans are carried out by accepted scanning distributors each quarter. Moreover, a complete audit is carried out yearly, which checks and certifies all of the infrastructure and software program updates that now we have applied within the final 12 months in accordance with the PCI DSS Degree 1 necessities.

To summarize, infrastructure, product growth, advertising and marketing, gross sales, HR, and finance are the important thing actions that preserve us on our toes at this time and provides us confidence in our future.

What platform/instruments do you utilize for your small business?

The technical processes are managed and monitored in Jira and the assist for inner and exterior purchasers is carried out through Jira Help Desk. We transfer leads down our gross sales funnel utilizing Bitrix24, which additionally serves as an information supply for mailing lists and producing varied advertising and marketing effectiveness and gross sales experiences. We use Slack to speak with the workforce and preserve in touch with our exterior purchasers utilizing e-mail and immediate messengers.

What have been probably the most influential books, podcasts, or different sources?

We constantly regulate industry-leading mass media like Finextra and TechCrunch. Additionally, we’re utilizing SaaStr as a supply of insights on go-to-market actions.

Recommendation for different entrepreneurs who wish to get began or are simply beginning out?

I counsel those that have already began their initiatives to by no means get disheartened. Begin-ups at all times include highs and lows. Sooner or later, all the pieces goes nice, and you might be ecstatic. Then, one thing goes improper, and you might be already envisioning a catastrophe. You want to preserve a cool head and do your job. Decide up the telephone and make the calls. Sit down on the laptop and write the code. The outcomes will come. You want to have the ability to have a look at the state of affairs from the skin. “Am I shifting in the appropriate approach? Is that this the shortest path? Am I surrounded by the appropriate individuals?”

To the entrepreneurs who haven’t began their enterprise but, I encourage you to take heed to your instinct, comply with tendencies, study every day, and discuss to attention-grabbing individuals. Someplace on the intersection of those actions lies your huge thought that may turn into a profitable enterprise enterprise. Take motion!

Are you trying to rent for sure positions proper now?

We’re within the ongoing strategy of trying to find new workers. Presently, now we have a number of open positions. The total checklist is on the market right here.

The place can we go to study extra?


Vladimir Kuiantsev
Founding father of Akurateco

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