How We Created a Meditation App That Generates $35K/Month [From

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Hi there! Who’re you and what enterprise did you begin?

My identify is Milena Ionescu, and I’m the co-founder of MindTastik Meditation App. MindTastik is a venture began in 2019 and Is a meditation app that goals to assist folks remedy day-to-day psychological challenges, self-improve, sleep higher, and enhance their wellbeing.

My co-founder and I’ve created different apps that are niched on particular issues, all these apps being derived and are utilizing the identical meditations we make use of in the primary MindTastik app. These apps embody: Hypnobirthing for pregnant ladies, quitting smoking, concern of flying, and bedtime tales.

We differentiate ourselves as a result of every meditation you will see on our app is in-depth (which implies they’re lengthy sufficient to realize the most effective outcomes) and has an after-meditation to do.

As well as, you’re going to get mindfulness duties that may provide help to combine the expertise of meditation.

We make round 35,000 USD / month with MindTastik and the opposite smaller apps.


What’s your backstory and the way did you provide you with the thought?

I used to be working in a multinational firm, and I used to be feeling overwhelmed on a regular basis. I felt like I used to be in a race towards myself, with none correct objective. I wished to do extra, nevertheless it appeared unimaginable to me.

Whereas looking the web, I came upon about meditation and mindfulness on a Fb advert.

I bought a meditation for 9.99$, and despite the fact that I used to be reluctant that it could assist me in any manner, I made a decision to offer it a attempt. The outcomes had been superb for me, and I had determined to attempt it 2-3 occasions every week once I had some alone time to spend meditating.

Listening to this normal meditation helped me uncover some details about myself and my journey hidden in my unconscious that I used to be by no means conscious was there. Issues like recollections from childhood, even experiences since I used to be 5 years outdated. I mentioned, wow, so cool.

Then I bought extra themed-based meditations for my day-to-day issues, and shortly it helped me perceive that I used to be my enemy, and there have been a lot of cases once I was self-sabotaging.

By uncovering this hidden a part of myself, I’ve began to know the foundation reason behind my day-to-day issues (procrastination, self-sabotaging, anticipating the worst out of every scenario I used to be in).

After all, the modifications had been seen in time, and there was nothing magic on this transformation. So then, being an avid smartphone person, I requested myself: why not an app?

As a result of nearly everybody has a smartphone, and it is far more comfy to hear to those meditations out of your telephone, not on a PC or, worse, from a CD Participant. At that time, I used to be not conscious of the existence of Headspace or Calm.

How I discovered my cofounder

I made a decision to contact Teo, my outdated pal and presently my co-founder. knew Teo had some cash and he was keen about psychology.

At the moment, Teo was additionally searching for on-line ventures the place he might make investments, so it was an prompt match. We wished to assist folks by making a enterprise round my discovery. If it labored for me, probably the most reluctant individual about its advantages, it ought to work for everyone.

Researching opponents

Then, we came upon there are many opponents with meditations within the App Retailer like these talked about above. We had no concept how a lot cash they had been making, and discovering them did not scare us in any respect.

As an alternative, we obtained some inspiration from them, discovering the way in which we wished to go. All of them had small meditations of 5-10-Quarter-hour. And my query was: how might a newbie and even a sophisticated meditator obtain one thing in such a short while?

We then determined that for a person to combine the meditation in his unconscious, he wants longer meditations. We all know that every considered one of us is busy and residing in a fast-paced world, however the distinction between folks is that some wish to take the additional mile. If you wish to really feel nice, sleep higher, and self-grow, then you must make investments time in your self.

We drafted the plan, wrote some subjects for the meditations, and went over to a freelancer platform to search out consultants on this area of interest who had been prepared to document meditations for us.

At the moment, I had no experience on this space. All I keep in mind is that once I found a lot about myself in these first meditations, I began to learn any psychology ebook I might to search out out extra in regards to the unconscious thoughts.

The monetary scenario at the moment was okay for me, however my pal invested all the cash in alternate for 50% of the enterprise.

Take us by the method of designing and prototyping your app

After getting involved with some freelancers, we employed one candy girl from the US who’s a licensed hypnotherapist. She has recorded for us the primary meditation. And whereas looking her assortment, now we have came upon that she has just lately recorded an amazing assortment of meditations precisely the way in which we deliberate (longer meditations targetted to particular subjects). We have now develop into buddies, and we made a deal to license her recordings for our app.

So we had round 100 meditations to kick-start our app. However we did not have an app. We had an concept of the way it needed to be, so we began looking builders as a result of neither my co-founder nor I knew the right way to design an app. We solely had an concept.

Put together to have endurance and do not get discouraged with the primary outcomes. I used to be pulling my hair out once I was obsessively verifying the statistics of our meditation app.

We went from developer to developer till we discovered an Indian staff, and they’re those who materialized our first model of the app, and we’re nonetheless working with them at this second. I assume we had been fortunate to search out the right folks, and for this, I “blame” the universe. Every flawed step we took on our manner took us nearer to the correct individual.


At first, we stored our prices at a minimal. The primary model of the app price round $10,000, and we solely launched it for iOS. After all, we stored updating it (we launched the MVP if we are able to name it that manner, obtained a couple of iOS rejections, and when it lastly obtained permitted I felt so good, nearly like successful the lottery. Little did I do know that this was only a easy step of an extended journey.

We didn’t get any suggestions from clients. We have now developed it based mostly on my concept and as quickly because it hit Apple Retailer, I began engaged on the replace) as a result of I’m someway a perfectionist, which is a nasty factor, and I discovered faults in every model we had been testing.

We stored including new options till we had a secure working product. The entire course of is a studying course of the place you study a lot of issues, together with ASO (App Search Optimization) and plenty of stuff you did not take into consideration if you wished to launch an app.

Describe the method of launching the enterprise.

Once we launched it, we thought that was the entire course of. We thought that launching the app was the one factor we wanted to do, and the purchasers would come by themselves. That was and is flawed. We have now seen like 10-20 downloads per day, and that was all. Considerably few folks had been paying within the preliminary stage of launch.

We created an internet site and did some search engine optimisation, however we did it flawed at the moment as a result of we did not know the right way to execute an accurate search engine optimisation marketing campaign. We then tried all strategies on the planet to attempt to get some clients. We had a couple of however nothing too vital. We then began studying about ASO about search engine optimisation, and now we have began doing A/B exams with photos. But, we nonetheless had restricted information at the moment.

At first, we launched the app, hoping that each one you might want to do is to be current in shops. I assumed that configuring a few key phrases would assure some visibility.

Then I paid a Fiverr Professional person to do us the App Retailer Optimization for near 1000$. Seeing what he did, I’ve began to know what ASO means. I’ve dug to search out all data wanted about ASO as a result of I knew I might do it a little bit higher, contemplating that I used to be doing it for me. I used to be the one one understanding the advantages of the app.

I used AppRadar and App Annie largely. Many of the instruments had been so costly that I could not afford various months. I began testing new key phrases, new screenshots, and so forth. A/B testing is the important thing to general app efficiency.

My recommendation for newcomers is that even when they determine to outsource the ASO, they need to correctly perceive the steps to a profitable marketing campaign. I’d advise them to learn all assets accessible on Google about ASO. This fashion, even in case you determine to work with a marketing consultant, you’ll perceive if he’s knowledgeable or simply getting expertise in your venture.

Both manner, it’s best to at all times check out all the pieces from app title, subtitle, and key phrases to screenshots and icons. The good information is that iOS App Retailer has lastly allowed us to do some A/B testing with the screenshots of the apps.

We launched our working product in March 2019, and we thought we might simply get ten purchasers per day to pay us. Nonetheless, the truth struck that we might solely get 1 per day and never ten as we had initially deliberate. The entire monetary half was taken care of by my co-founder. He’s fairly clever and understood that this was not a quick money-making scheme however a long-term funding that would by no means repay.

This yr, Psychological Well being Consciousness Month is in Could; that is why now we have determined to do a promotion for each Could and June for brand spanking new customers. The present costs are as following: 4.99$ / month or 39.99$/ yr. If you buy a complete yr, you solely pay for eight months.

When selecting the costs, we aimed to be one of many most cost-effective meditation apps on the market so we may be accessible to anybody. We have now meditations for the entire household: child’s meditations, together with bedtime tales, teenagers’ meditation, stress & anxiousness, self-development, meditations for pregnant ladies, weight reduction, dependancy meditations, and so forth. So paying solely 39.99$ for 1 yr to have entry to all these meditations together with your total household it is a cut price, for my part. We aimed to be the most affordable when it comes to pricing however prime quality and problem-oriented.

When issues didn’t go precisely as deliberate, we did not get discouraged, however we needed to discover a solution to maintain the dream alive, so I’ve determined to create a number of apps on the identical structure we had, with themed meditations.

We have now created Hypnobirthing Match Being pregnant for pregnant ladies, Worry of Flying Meditations, Give up Smoking Meditations, and Bedtime Tales. It was an amazing concept, and these apps began making respectable quantities of cash. The entire concept was to generate some revenue so we might optimize our MindTastik Meditation app, and that is what we did.

One of many different causes for creating these mini-apps is for App Retailer Optimisation functions. There are a restricted variety of characters when defining the rating components: the app’s identify, subtitle, and key phrases. It’s powerful to focus on so many key phrases with only one app.

To present you some numbers, Hypnobirthing Match Being pregnant was downloaded in each shops (iOS and Android) by greater than 200,000 pregnant ladies for the reason that finish of 2019 when the app was launched. We just lately did a examine on over 9500 ladies to search out out extra data about hypnobirthing. Yow will discover it right here: (I do not know if it is price mentioning this examine. However the success of the app could be very clear)

Our plan for the second a part of the yr is to merge all these customers into our MindTastik Meditation App. For our mini-apps (Being pregnant, Cease Smoking, Bedtime Tales & Worry of Flying), we can be providing nice offers for the customers to get a subscription to our meditation app. They’re presently paying extra for being pregnant meditation than they might on MindTastik. So as a substitute of paying 6.99$ / month for being pregnant meditations on our Hypnobirthing Match Being pregnant, they pay 39.99$ / yr on MindTastik, and the entire household advantages from all types of meditations long run, not only for a couple of months throughout being pregnant. So it is a win-win scenario for the shopper and ourselves.

Since launch, what has labored to draw and retain clients?

After launching the themed meditation apps, we used all the cash to enhance MindTastik. At this level, I may give a bit of recommendation: maintain making an attempt and discover methods to maintain your dream. In the event you really feel that you would be able to make it, it’s best to by no means surrender. This labored fairly nicely for me. Additionally, put together to have endurance and do not get discouraged with the primary outcomes. I used to be pulling my hair out once I was obsessively verifying the statistics of our meditation app.

Till the pandemic hit, we had been doing fairly nicely with the themed smaller apps and never so nicely with our MVP, the meditation app. I at all times felt that the app would take off on the proper time, so I stored updating it and focusing extra on the themed apps. Lastly, in March 2020, we began to see spikes in visitors on our meditation app. That’s the time after we began investing some cash in Search Adverts, Google Adverts, and even Fb Adverts.


We have now break up our efforts 50/50 into paid visitors and natural visitors (ASO, search engine optimisation). We knew that paying advertisements eternally was unsustainable, so we simply began to speculate extra in natural visitors. We tried some natural Fb, nevertheless it did not end up too nicely for us, so now we have diminished our efforts in social media. I’m certain that quickly we are going to flip again to social media, however at that time, we noticed that the one solution to get outcomes from natural social media is definitely to pay for advertisements, so we gave up on doing social media.

Anybody ought to perceive that your web site is probably the most invaluable asset you’ll be able to have as a result of it’s in your management. Guidelines or issues can change, and in case you are not 100% in command of your property, you may need labored for another person’s profit.

We’re proud to have been featured in DigitalTrends in the most effective meditation posts on Yahoo, CBS, and plenty of different retailers. Our app was featured in a medical procrastination trial and the entire story was featured on Al Jazeera.

How are you doing as we speak and what does the long run seem like?

At this time we’re doing round 35,000 USD income throughout all apps (MindTastik Meditation, Hypnobirthing Match Being pregnant, Cease Smoking Meditations, Worry of Flying Meditation & Bedtime Tales). All this income comes from in-app purchases from each iOS and Android.

We’re worthwhile; nonetheless, we’re nonetheless removed from being utilized by the plenty and having the ability to assist as many individuals as doable. At the moment, we solely make investments round 20% in advertisements; the remainder of 80% goes in the direction of natural development.

We have now three high-traffic servers: 1 in Canada, 1 within the USA, and 1 in France.

The location search engine optimisation has began kicking off, and we’re seeing an nearly 10 occasions improve over the past 6 months interval, in impressions to our web sites. The explanation for that is that now we have outsourced the search engine optimisation to a staff of pros from my nation. They help us with your complete search engine optimisation technique from outreach and technical to content material creation. My recommendation for you is that when you’ll be able to afford it, it’s best to outsource something that you would be able to so it is possible for you to to focus extra on rising the enterprise. However, at all times be certain to supervise your complete course of whether or not it’s search engine optimisation, ASO, or content material creation. The Digital Media & search engine optimisation Firm we’re working with is 2BRB.


We’re including new meditations weekly, and we’re working with greater than ten content material creators on this space. We’re additionally searching for companions with this ardour for meditation, mindfulness, psychology, and hypnosis. So in case you are keen about this, do not forget to drop us an e-mail, whether or not you’re a music composer, meditation voice-over artist, otherwise you like to jot down articles and content material within the meditation area of interest.

One other long-term plan of ours is to usher in an investor that may enable us to speed up our development. We do not need an funding banker seeking to get quick income however somebody who understands this area of interest and needs to assist folks worldwide dwell higher lives whereas making some income on the way in which.

By means of beginning the enterprise, have you ever discovered something significantly useful or advantageous?

By beginning this enterprise, I prefer to say that I have not made errors or poor choices, however I’ve discovered and purchased expertise. In the event you have a look at issues negatively, you will not have the ability to develop. The main problem was translating my concepts for the builders so we might materialize them right into a helpful app.


The nice choices had been to create these area of interest apps that helped us get income to maintain MindTastik as a complete enterprise afloat. Except for partnering with our head of content material, which supplied us the meditations, we hadn’t finished any partnerships.

I’m grateful for the truth that I discovered my head of content material and our builders. Once more, I feel this was the universe serving to us.

At this level, we wish to assist as many individuals as doable to beat detrimental considering patterns which can be sabotaging their work, relationships, and objectives. That is why now we have lowered our value to 4.99$/month, most likely the most effective value on a meditation app, so everybody can afford to get a subscription and begin bettering themselves.

What platform/instruments do you utilize for your small business?

We’re working with Google Play for Android units and App Retailer for iOS units. We additionally care for our web site, and now we have began investing some huge cash within the creation of content material and search engine optimisation/ASO efforts.

Anybody ought to perceive that the web site is probably the most invaluable asset they’ll have as a result of it’s of their management. In the event you focus your efforts solely on social media, you haven’t any management over your web page. A while any further, guidelines or issues can change, and in case you are not 100% in command of your property, you may need labored for another person’s profit.

  • For ASO: AppRadar, SensorTower and Knowledge.AI (ex AppAnnie).
  • For App Analytics & Promotion: AppsFlyer, Fb SDK, and Adapty.
  • For e-mail advertising and marketing: SendinBlue. We used MailChimp at first; nonetheless, we do not want all these add-ons to speak with our customers.
  • For Crew Communication: We primarily use the nice outdated Skype and from time to time Zoom.
  • We use Stripe for Cost Processing (and Google Pay and Apple Pay).

What have been probably the most influential books, podcasts, or different assets?

My favourite psychology ebook is You Are Placebo by Dr. Joe Dispenza. The ebook has impressed us a lot in creating the newer meditations as a result of uncovering the considering patterns is the important thing to turning into the model you want to develop into. The best way you assume it’s going to create your actuality, and in case you are having a detrimental view of the world, these ideas will quickly develop into your detrimental actuality. With meditation, you’ll be able to intervene and prime these detrimental unconscious ideas.

An awesome film to look at is The Secret, narrated by Bob Proctor. It is an amazing piece of inspiration, and I genuinely imagine that with meditation, you’ll be able to entry limitless assets inside your unconscious that may provide help to be no matter you wish to be.

This film additionally impressed a venture which is within the beta stage, the Calm Coin. With all of the fuss round cryptocurrency, we wished to be in development, so we created a token referred to as Calm Coin on BEP20 (Binance). We plan on gifting the calm coin to all our purchasers as luck coin. This fashion, our clients can have the fortunate coin with them for defense and remind them to assume optimistic ideas.

You may view extra particulars in regards to the Calm Coin on our Web site.

Recommendation for different entrepreneurs who wish to get began or are simply beginning out?

I do know the journey is completely different for every of us, however the recommendation I may give you is to think about your tasks and your instincts. Then, whether it is meant to be, enable your self to search out options to maintain the dream alive as a result of I can let you know there’ll at all times be challenges.

Do not surrender in your venture simply since you took a success. As an alternative, attempt to really feel if the venture is price persevering with or not as a result of generally a venture will not be meant for you; nonetheless, that venture can lead you to different profitable tasks which can be meant for you.

And take a look at meditation! By coaching your thoughts, it is possible for you to to higher give attention to the duty at hand and have extra readability in the direction of making tough choices.

Are you seeking to rent for sure positions proper now?

We’re searching for companions to hitch us for content material creation, meditation creation (scripts and voiceover), or calm music creators. We want each unpaid collaborations (the place they supply worth in alternate for being featured inside our app/web sites) and paid collaborations. For extra data, please go to us right here/ or e-mail us at: [email protected]

The identical applies to traders which can be keen about meditation and mindfulness and wish to put money into us. So please e-mail us at: [email protected], and we are able to talk about it immediately.

The place can we go to study extra?


Milena Ionescu
Founding father of MindTastik Meditation App

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