How We Make $2M/Yr Crafting Explainer Movies From Scratch

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Hiya! Who’re you and what enterprise did you begin?

Hello! I’m Andre Oentoro, founding father of Breadnbeyond, a digital studio specializing in animated explainer video manufacturing. I based the corporate again in 2009, and it’s been greater than a decade since we helped our first consumer ship their messages by means of brief animated content material that’s now broadly often known as explainer movies.

We craft explainer movies from scratch, from writing down the idea to the animation course of. The primary imaginative and prescient is to make sure that we convey our consumer’s tales to life, serving to their enterprise stand out from the competitors in order that they’ll improve conversions and enhance on-line visibility.

For the reason that very starting, I’ve at all times seemed past the border to develop the enterprise by taking it worldwide and catering to shoppers throughout the globe. Which is exclusive once I began this enterprise. Most of our shoppers are based mostly within the U.S and they’re rising by greater than 100% annually, at the least within the first few years.


What’s your backstory and the way did you give you the thought?

Within the first few years after I began the corporate, we solely centered on graphic designs. We used to create logos, branding, banners, posters, and extra — to create an identification for manufacturers. I began with designing my buddy’s companies on the very starting. Again in 2009, there weren’t many freelancers who work on-line. It’s a wild, wild, west state of affairs again then.

Because of the ability of phrase of mouth referrals and good on-line opinions from our first few shoppers that may assist our enterprise off the bottom fairly quick. I employed my first worker after 5 months of creating the enterprise and including extra workforce step by step since.

We pivoted to the animation enterprise ranging from August if I bear in mind appropriately. There’s this consumer from Boulder, Colorado that we’ve been working with for dozens of small initiatives. He requested if we will create an animation for recruitment.

It was our first kinetic typography venture. Nothing wonderful, it’s made with Adobe Flash (it nonetheless exist again then!), and the animation itself may be very crude. However we love the possibility to work on this venture due to the dynamic design that we will work on, and he’s bringing in additional initiatives week after week.

As soon as we’ve sufficient initiatives on our portfolio, I began providing different shoppers related animation, and that’s mainly how we develop our enterprise.

As our capability expanded and the consumer base retains rising, I pivoted Breadnbeyond right into a full-service animated video firm. I made a decision to focus absolutely on crafting animated explainer movies for companies from varied industries, and let go of the opposite design graphic initiatives which are coming to our plate. In a while, I based one other firm known as Milkwhale with my companion Ebnu, however that’s one other story I assume.

What’s your course of to create a video for a buyer?

Earlier than we began the artistic course of, we have to collect concepts with our shoppers. On this part, we share two units of questionnaires with them.

The primary one is required to develop the script, and the second is to raised perceive the shoppers’ fashion preferences. They’ll additionally select the background music and voice-over expertise that they wish to work with by means of that questionnaire.

We make the method as easy as potential. To clarify it briefly, we’ve a 6-step course of as follows:

  1. Gathering the concepts

  2. Scriptwriting

  3. Mock-up

  4. Storyboard

  5. Voice over recording

  6. Animation part


We work step-by-step, and we offer three rounds of revision for every part for the shoppers. We additionally gained’t transfer ahead to the following step earlier than getting shoppers’ approval to the present step we’re engaged on.

Throughout the course of, we use the Basecamp web page as our administration instrument. It’s simpler to trace the progress of every venture, and the assigned Account Supervisor will ship updates to each consumer on that platform.

Describe the method of launching the enterprise.

I began the enterprise as a small digital media company. Our providers are revolving round all the things about graphic designs, and again then, our important objective was merely to do what our shoppers requested for his or her firm, whether or not it’s creating firm profile and branding campaigns or perhaps a web site. For sure, our firm wasn’t specializing in something again then.

Now that we advanced into an explainer video manufacturing firm that makes who we’re immediately, we determined to concentrate on on-line branding by utilizing our web site as one in all our preliminary methods to construct a web based presence.

Since then, our web site has turn out to be the entrance door of our enterprise. It’s the hub for our on-line advertising and marketing efforts. It’s the place the place we put any details about our firm.


For our enterprise finance itself, we primarily have been worthwhile from day 1 — we’re an company, in spite of everything. Contemplating that as much as that time, our solely “expense” was that of our time and software program subscription, and pc purchases. So we will say that so long as there’s a venture we work on, we will foot our invoice.

The most important lesson I discovered since our launch is that we’re doing a number of complexes, time-consuming processes. We’re doing all the things on our manufacturing line from begin to end.

Though the corporate gained a loyal following and is very worthwhile, it’s fairly arduous to scale shortly and concentrate on development.

And one other factor that we discovered difficult is the truth that we additionally needed to do no matter our shoppers requested, even after we don’t like the thought or pitch, and it might not incline in our greatest curiosity.

We consider that on the finish of the day, they’re those who will use the video and pay for the manufacturing course of.

Since launch, what has labored to draw and retain prospects?

Since we offer a service that reaches shoppers globally, we at all times goal to construct a powerful, strong on-line presence. We concentrate on natural inbound advertising and marketing methods; content material creation, social media methods, link-building campaigns, and all the things else in our playbook to draw new shoppers now, and to determine ourselves available in the market for the long term.

That stated, one of the vital essential methods we at all times do since launch is content material creation. We always produce a wide range of content material, reminiscent of e-books, energy pages, professional roundups, infographics, in-depth articles, and clearly, movies.

Not solely writing about explainer movies, although — we additionally write about video advertising and marketing and digital advertising and marketing subjects to assist potential shoppers perceive the trade and the way they’ll profit from the movies that we made them.

We additionally attempt to actively get featured on visitor posts and professional round-ups from authoritative web sites – and that is additionally one of many causes we’re right here in Starter Story.


These contents assist us to keep up our web site visitors and strengthen our on-line branding, making it simpler for our potential shoppers to seek out our service on-line. And naturally, we ensure that each content material we create brings worth to our goal shoppers, which retains them coming again.

With out the drive to excel, your efficiency will lack ardour.

For retaining the present shoppers, we attempt to be in contact with them by means of electronic mail campaigns. Particular gives are additionally a robust solution to construct a significant relationship with our current shoppers, serving to them to create top-of-mind consciousness of our model.

How are you doing immediately and what does the longer term appear to be?

For greater than a decade after the launch of the enterprise, we’ve labored on so many initiatives, and the numbers continue to grow annually. We handle to remain worthwhile as we hold the venture flowing. Though I don’t actually gained’t say something about our income, we will see that our consumer base is regularly increasing.

As our enterprise is rising, I made a decision to extend the variety of staff.

Right this moment, we’ve 42 staff and are in the midst of planning to construct a brand new, larger workplace to facilitate our rising wants, in addition to increasing the variety of our staff within the course of.

Now that we’re conscious of the enterprise that has turn out to be extra advanced, we additionally have to develop extra superior advertising and marketing methods to remain forward of the sport. In addition to specializing in the standard of the video we produce and ship, we additionally spend an increasing number of time, power, and funds on digital methods to draw new shoppers and hold our gross sales funnel full.

For immediately and even years to come back, we goal to always improve our web site efficiency and visitors to keep up our useful lead and mirror our international consumer’s wants.

Via beginning the enterprise, have you ever discovered something significantly useful or advantageous?

I based the corporate again in 2009, the place explainer movies are beginning to rise above the litter and took the middle stage within the digital advertising and marketing area.

As an alternative of focusing an excessive amount of on reaching short-term targets; accumulate all of the income now and get momentary success

Up till immediately, explainer movies are nonetheless rising in reputation — making us one of many identified pioneers within the area with a broad expertise and portfolio. It helps us generate belief from new shoppers fairly simply.

Though we’re based mostly in Indonesia, we’ve no downside increasing our attain to worldwide markets and dealing with shoppers world wide. With all kinds of shoppers from completely different industries, we’ve an opportunity to construct an much more strong fame in addition to testimonials, case research, and success tales from them.

To keep up our enterprise place and stand out from the competitors, we be certain that we’ve expert, skilled in-house artists within the manufacturing. We spend money on skilled coaching to hone our crew’s expertise to always create an influence for our shoppers and supply them extra worth.

Nonetheless, for greater than a decade within the trade, we’ve been encountering varied challenges. One in every of them is coping with unhealthy debt. As we’re working internationally, litigations may be expensive and arduous to implement. We handled a number of instances of unhealthy money owed and startups that instantly went bankrupt simply in a number of months after being based.

It’s fairly difficult for us to work with newly based startups. We now have to expertise the ups and downs of the startup trade our shoppers belong to. Once we make a cope with an organization, they are able to have interaction with our enterprise within the first month, and two-three months later, they instantly collapse and don’t have any cash to proceed the operation, which implies it terminates the deal and relationship.

Nonetheless, with our skilled crew, we’ve all of the in-house information and sources to have the ability to overcome challenges and deal with the state of affairs in an expert method.

In the long run, it helps us to retain shoppers and develop extra mature. That is what makes our firm completely different from many explainer video manufacturing firms that typically solely depend on freelancers for his or her artistic processes with out having a strong in-house artist.

What platform/instruments do you employ for your enterprise?

When speaking about instruments, we depend on Basecamp to keep up communication with the consumer we work with. We talk each course of and ask them for suggestions by means of this instrument. In the meantime, we additionally use Asana to streamline all of the workflow and preserve inside communication to ensure that all crew members are on the identical web page.

We additionally make the most of digital advertising and marketing instruments quite a bit. We use Ahrefs to trace and monitor our web site and content material efficiency. We make the most of our weblog, made in WordPress to offer our viewers and goal shoppers with extra helpful content material. Final however not least, we use YouTube as a platform to showcase our works and let extra individuals find out about our merchandise.

For artistic manufacturing, we use Adobe Artistic Suite, which has been the trade normal for years. We’ve been experiencing different animation instruments reminiscent of Blender, however not a lot has been completed with that to date.

What have been essentially the most influential books, podcasts, or different sources?

One of many podcasts I’ve been listening to for the previous 5 – 6 years is Andrew Warner’s Mixergy. I’ve been listening to quite a bit to these inspiring startup tales throughout my commute, for at the least one hour day-after-day.

Additionally, I’ve been listening to Noah Kagan’s podcast for about two or three years now, I assume. It’s attention-grabbing for me to get entangled of their group and perceive extra about everybody’s views and values in addition to study from how they assist one another. In return, I’ve obtained greater than a tremendous expertise. I’ve discovered quite a bit from them and obtained the motivation to maintain going ahead.

In the case of books, I’m a fairly huge fan of entrepreneurship and startup tales. Steve Jobs’ biography by Walter Isaacson might be one of the vital inspiring books I’ve ever learn. It was fascinating to study a lot about the one that influences nearly each side of our lives.

I’ve additionally discovered quite a bit from Tim Ferris’ The 4-Hour Workweek (I additionally hearken to his podcast, The Tim Ferriss Present, incessantly). Seth Godin’s and Tony Robbins’ works additionally impressed me quite a bit. And I used to be fortunate sufficient to satisfy Tony Robbins in individual at one in all his occasions in Singapore.

Recommendation for different entrepreneurs who wish to get began or are simply beginning out?

One of the essential issues to begin any enterprise is to seek out out what you want and luxuriate in. It is essential to make you are feeling motivated and impressed in your profession. With out the drive to excel, your efficiency will lack ardour and, in flip, your organization could endure.

As soon as you’re keen on what you do and translate it right into a enterprise, it will be a lot simpler so that you can study out of your environment — staff, shoppers, advisors, and rivals — and also you by no means cease and get bored with studying. This manner, you may achieve and develop the endurance that may guarantee your enterprise’s success and longevity. Making your enterprise keep within the recreation for many years in an always-changing setting is sort of unimaginable with out the endurance, in spite of everything.

So, as a substitute of focusing an excessive amount of on reaching short-term targets; accumulating all of the income now, and getting momentary success, it’s at all times higher to turn out to be a visionary. I consider that is how a long-lasting and profitable enterprise can re-examine and redesign its enterprise plans to always anticipate any adjustments within the market.

At Breadnbeyond, we at all times have a plan, and we at all times wish to develop. That is how we will sustain with developments to keep up our development and go away a long-term legacy.

Are you seeking to rent for sure positions proper now?

All the time hiring extra individuals: artists, illustrators, and digital entrepreneurs. For additional info, take a look at our careers web page.

Proper now we’re within the strategy of constructing our new workplace constructing, which may maintain greater than 3 occasions our present measurement.

The plan was beginning to unfold earlier than the pandemic, and we’re aiming to double our workforce by the tip of 2020. Nonetheless, as we all know, when the pandemic began in March 2020, a number of companies on this planet is conserving money and switched to a defensive place.

We wish to ensure that we’ve a sustainable work-life steadiness to make sure that our crew is at all times protected and wholesome whereas working safely from their very own houses.

We consider that working full-time helps with the outcomes and expertise. This is dependent upon the tradition, however the place we stay, we all know that with a full-time job, our crew can push their output greater than 100% as they’re assured about their job safety.

The place can we go to study extra?

Undoubtedly on our web site, however we’ve all of our social media persistently up to date as effectively.

If in case you have any questions or feedback, drop a remark beneath!


Andre Oentoro
Founding father of Breadnbeyond

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