I Began A $120K/Yr Salesforce Consultancy Enterprise [From India] –

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Howdy! Who’re you and what enterprise did you begin?

Hello! My title is Piyush Singhal, and I’m the co-founder and CEO of HIC International Options, a registered accomplice of Salesforce. We began HIC International Options within the 12 months 2015. Only in the near past, we celebrated our sixth anniversary!

We offer one of the best of Salesforce companies to our purchasers all throughout the globe. Only a whereas in the past, we expanded our operations to the Canadian market. And, with that, we’ve our places of work in 4 completely different areas across the world- the US, UK, Canada, and India.

The first motive why our purchasers like us are that we under-commit and overdeliver. We imagine in bragging much less and giving extra! We largely work with enterprises by way of partnerships that we’ve all the world over and with clients which are simply beginning to use Salesforce CRM.

We offer our clients with out-of-the-box Salesforce companies. We cater to purchasers throughout all industries be it, IT, nonprofits, manufacturing, retail, insurance coverage, or training. Now we have purchasers of all sizes; SMBs or giant organizations. We supplied our agile and considerate Salesforce options to our purchasers One Inc and Worksource, lately, to call a number of.

After serving the wants of a number of purchasers throughout the globe, we’re at a reasonably great spot now. Our estimated yearly income at this time stands at $8M per 12 months.

We offer them with the utmost care and progress plans in order that they get to know the complete potential of Salesforce applied sciences and automation and get a transparent view of their subsequent offers and monitor clients.


What’s your backstory and the way did you give you the concept?

I come from a know-how background. I used to be/am all the time eager to find out about know-how and all the time had entrepreneurship concepts. Earlier than beginning HIC International Options, I labored in several areas of know-how. I began my first firm, Plan B initiatives once I was simply 19 years previous. We used to supply companies like creating robotic workshops, and we additionally used to supply coaching to college-level college students.

Then, I began with one other enterprise with considered one of my school pals, the place we had been offering knowledge processing to firms throughout India. In the meantime, I used to be additionally working with a nonprofit. That is how I obtained the spark in me to assist individuals and varied communities.

Additionally, at HIC, we do a number of CSR actions on issues which are near my coronary heart or communities that I feel want extra consideration and assist.

Additional, I’ve additionally labored with massive know-how giants in India like, HCL who’re in knowledge administration. Nevertheless, I used to be all the time enthusiastic about being an entrepreneur and doing one thing with know-how, and at coronary heart, I’ve one thing for nonprofits as nicely.

I’m a know-how manic, and I preserve studying about stuff in and round know-how. I used to be all the time desirous about studying about Salesforce and Marc Benioff’s (Salesforce’s CEO) journey. I might not say that I did not attempt my fingers on different CRMs. I did.

I created HIC International Options after working with a number of CRMs, after realizing the potential of Salesforce and the way it helps companies of all sizes. So, I believed why not simply assist companies who need to succeed with Salesforce. The whole lot about Salesforce was good, and this is the reason it’s the world’s #1 CRM software program. The expansion we noticed with Salesforce in our first 12 months was one thing that made us keep it up until now. We obtained many initiatives and excellent purchasers in our preliminary 12 months. Then, after doing all of the formalities from Salesforce’s finish, we turned a registered Salesforce accomplice.

Our aha second or eureka second was after we had been in a position to rent individuals to our groups and pay their salaries. That was one thing massive for me! One other aha second was after we did our first exercise serving to our neighborhood. It was our firm’s anniversary, and we spent the day in a nonprofit group with youngsters round us. We celebrated the day with them, and had cake! It was an aha second for me.

Greater than 60% of our clients come from our partnership with Salesforce and referrals.

Our monetary situation! Aah! We had been bootstrapped. We borrowed cash to lease out the house (which was our workplace, an 8/8 room!), lunches, and our units, devices. I imply, I would not say it was bad-bad situation as a result of it was what we needed. We had a variety of enjoyable initially once I began my first enterprise, the place I obtained an concept about how we might succeed with a brand new enterprise. However sure, I might say we had been a bit reluctant about hiring new individuals as we weren’t certain how we’ll be capable of pay their salaries to match their abilities.

Describe the method of launching the enterprise.

HIC International Options by no means had a launch-launch form of stuff! It was us, a bunch of people that met round 6 to 7 years in the past, very younger, very enthusiastic, and desirous to study. We used to work in a bit house, we by no means thought of what our future would seem like.

Initially, we had a crew of 4 members that had been dealing with every little thing. Considered one of them was taking care of improvement & HR. One other individual was dealing with all of the funds.

Then, we additionally had a Chief Expertise Officer (CTO) who dealt with all of the technology-related points, new concepts, and implementation. And I used to be taking good care of the operations and improvement. And guess what? These guys are nonetheless a serious a part of my crew in any case these years.


We discovered that within the Salesforce business, the concepts from the shoppers aren’t welcomed. And, everyone was becoming issues on the identical measurement, and no one cared about what a buyer might do with Salesforce. Secondly, with regards to companies, no one entertained concepts like retaining our workers first and clients second. Then, we thought why not do it!

Initially, we had been working at considered one of our companions’ residences, then we had been in a position to rent a bunch of individuals. We had been working in an 8/8 room. We had been working our operations from there. Our preliminary value of getting every little thing up and working was almost $10K. We struggled within the first 12 months which is the sample of most startups. However then, we obtained our first break from a buyer within the US. At the moment, we had been doing a number of CRMs, corresponding to Zoho CRM, Sugar CRM, and Salesforce CRM. Nevertheless, we caught with Salesforce after our first break. Now we have seen great progress each in our careers and in individuals who have been with us.

Since launch, what has labored to draw and retain clients?

So, what we began with was to fill a void within the Gross sales or Service business as clients had been unable to appreciate the potential of Salesforce. Primarily due to lack of information or their unwillingness to attempt one thing new.

Preserve monitor of your performances and measure progress at frequent intervals.

Our strategy is to save lots of everyone a little bit of their time by reusing apps which are on the market or utilizing the Salesforce built-in performance for creating automation stories and every little thing else. Additional, we don’t 100% focus as a precedence to jot down code after we are analyzing buyer options or one thing like that.

Our enterprise has largely grown on phrase of mouth or referrals. Now we have maintained good relations with our previous clients, in order that helps in getting us extra clients. We work nicely, and other people suggest us. To not overlook, our weblog posts have additionally helped us entice clients to our web site, creating backlinks, well timed website positioning monitoring, and social media helps us entice new clients.

Greater than 60% of our clients come from our partnership with Salesforce and referrals. The remainder of them come from the advertising and marketing efforts that we do throughout all platforms. For instance- LinkedIn, Twitter, and so forth.

Our course of remains to be the identical since we laid the muse of HIC. We perceive what the shoppers want and never what we need to promote! Now we have a five-step course of. To start with, we consider our buyer’s Salesforce necessities, then give them an estimated challenge value, we do the event, get their approval, and ultimately, we offer them with one of the best post-release help.

Our clients really feel that they’re getting progress, good returns on their funding, and success with us. Because of this we don’t must carry again our present clients; they mechanically come to us.

Now we have retained an important share of our clients. As I stated, we began with filling the hole, however sadly we haven’t impressed a variety of firms to copy the outcomes we ship with our companies. The hole remains to be there! Prospects preserve coming again to us as a result of no different accomplice is working in the identical manner that we’re doing. However issues have modified fairly a bit.

How are you doing at this time and what does the longer term seem like?

At present, we’re doing nicely. If I’m going down reminiscence lane, then I might say the phrase “grown” has a brand new definition for me! Now we have seen ourselves working in a small room, renting out everything- the units, meals, machines. And, at this time, we’ve expanded ourselves to 4 completely different areas throughout the globe.

Now we have delivered 200+ profitable Salesforce initiatives. Now we have created 4 lovely apps. Now we have so many blissful purchasers, we have obtained nice suggestions, and we rank on the Salesforce AppExchange. Now we have such sensible abilities in our crew, and we are able to pay them! And that is large for me!


For the longer term half, I do not suppose we should always stress upon how the longer term would seem like. Belief me, I by no means thought that HIC would ever be at this place. If I wasn’t doing what I beloved or doing my laborious work again then, I would not have been in a position to take pleasure in this time or the success. So, all the time take day-after-day as a brand new alternative to study, to ship, and to succeed. The whole lot will fall into place. It’d take a while however it should occur. We noticed progress, and our enterprise turned worthwhile inside one 12 months. However for some, the time could possibly be extra and even much less.

So, do not cease hustling, preserve issues transferring, and you will note the expansion! Do what you want, and your future can be made!

By beginning the enterprise, have you ever realized something notably useful or advantageous?

At all times preserve the curiosity of your clients first. Good buyer suggestions would enable you in getting extra clients. Understand how you’d be capable of assist them. At all times be conversant in the developments within the applied sciences you’re employed with.

Additionally, do not be afraid to take dangers. Do not be afraid of hiring freshers! I might say they’ll in all probability be extra environment friendly and proficient than anyone else. Preserve monitor of your performances and measure progress at frequent intervals. Know what your clients like and the way you’d serve them higher with know-how.

At all times make it a behavior to know what your clients would love you to implement. How one can serve them higher, and that is how you’d be capable of retain clients and do nicely when it comes to enterprise.

What platform/instruments do you employ for your enterprise?

  • Slack for chat
  • Zoom for convention calls
  • Google Analytics to measure our engagement on social media websites
  • Google Adverts for our promoting campaigns
  • Hootsuite to handle and schedule our social media posts
  • Semrush to observe our efficiency on social media, website positioning, and to do competitor analysis
  • Ahref, additionally to trace our website positioning efficiency

What have been probably the most influential books, podcasts, or different assets?

I’m not an avid reader. Nevertheless, I’m liking these two books at present. First is Mindset by Dr Carol S. Dweck. This ebook defines the mindsets of individuals; those that have a ‘fastened’ mindset and those that have a ‘progress’ mindset. And the opposite is Get Sh*t Carried out by Lauris Liberts, Startup Nutritional vitamins. It is an important ebook if you wish to get rid of the causes of procrastination, similar to I do!

Recommendation for different entrepreneurs who need to get began or are simply beginning out?

One factor that I swear by is to do good, and the goodwill occurs to you. To all of the aspiring entrepreneurs, do not stress concerning the future. Do not take into consideration how a lot cash you are going to make in a number of years. Simply focus. Give attention to what you’re keen on, what you need to ship, and the way it’ll assist your clients/customers. Carry on studying new issues and bettering your present abilities.

Good issues will occur; not initially, however finally. It’d take one 12 months or two years, however it should occur. By no means lose hope or depart issues hanging halfway. Have religion, and issues will fall into place.

Are you seeking to rent for sure positions proper now?

Sure! We’re all the time looking out for hiring new individuals for our groups. Take a look at our profession alternatives right here.

The place can we go to study extra?

If in case you have any questions or feedback, drop a remark under!


Piyush Singhal
Founding father of HIC GLOBAL SOLUTIONS

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