I Began A $600K/12 months Enterprise Creating 3D Artwork & Optical Illusions

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Whats up! Who’re you and what enterprise did you begin?

Hello, my title is Saleh Sokhandan, I’m the founding father of Vidavin. I’m a designer of inventive and creative merchandise which might be made primarily based on 3D artwork and optical phantasm strategies.

Creating nice and new experiences is my objective. This objective led me to create Vidavin web site and in addition the Vidavin’s store.

I began my journey in 2017 with 2000 {dollars} and now it’s been reached ‍1 million {dollars}.

Our audiences are all those that:

  • love new and creative experiences.
  • fascinated about a product with their picture.
  • need to purchase a customized present.

Our creativeness is infinite, and we prefer to accompany others within the pleasure of recent experiences.


What’s your backstory and the way did you provide you with the concept?

Working an internet retailer didn’t come to my thoughts out of the blue. Earlier than beginning this enterprise, I used to be an artist. I used to be drawing optical phantasm work for years. I used to be a instructor. I had translated a ebook. I had accomplished a number of drawing initiatives and I additionally had an artwork studio referred to as Salso studio.

Vidavin was initially primarily based on my pursuits. We didn’t make it simply in at some point, it has taken plenty of effort and time. It was a secondary enterprise together with my initiatives.

I simply launched an internet site, after which I came upon we are able to promote merchandise primarily based on 3D artwork and optical phantasm strategies. I keep in mind when individuals noticed my 3D drawing in parks. They at all times want to have them of their homes, they impressed me to make this dream come true!

Our first product was a 3D washable sticker. Folks may stick it on the ground. In our first product launch, we began in 2 sizes. One in every of them was 50cm 70cm, one other one was 40cm 60cm. At first, that they had seven samples however we prolonged them to 12 completely different designs.

Actually, it wasn’t satisfying sufficient, so I spent plenty of time enhancing the design and high quality, after which I created some new merchandise like mirror mugs, Lyana necklaces, 3D framed wall artwork, and this fascinating journey of transferring creativeness into actuality is to be continued.


Take us via the method of designing, prototyping, and manufacturing your first product.

Since I labored as an artist for a few years and specialised in 3D portray and optical phantasm strategies, for the primary time I made a decision to make use of optical phantasm strategies to create ground stickers that have been each enticing and completely different.

When individuals noticed these great stickers on the ground for the primary time, they have been stunned as a result of that they had by no means encountered them earlier than. They skilled a way of pleasure and marvel.

As time handed, I got here up with attention-grabbing and artistic new concepts that have been first made only for my entertainment. For instance, my second product was digital cabinets with seven samples.

This product was a sticker resembling the true shelf that individuals noticed in historical and conventional homes. On this shelf, I designed a flower pot with flowers that have been harking back to the individuals’s conventional tradition, it turned so widespread as a result of individuals used it as a substitute of the true shelf and it made their dwelling décor distinctive.

One in every of my first challenges in manufacturing the merchandise was selecting the best supplies. I didn’t know if the uncooked materials I used to be selecting was proper or not.

I hadn’t any expertise on this discipline. However I needed to take dangers within the first place as a result of if I hadn’t taken the chance, I wouldn’t have seen my errors.

I spotted how necessary it’s to have a generalist within the crew. An individual who can hyperlink completely different options.

For the primary time, I ready 1 thousand packages of shelf stickers, and to search out out if my selection was proper, I participated in an exhibition and supplied it on the market. A lot of stickers have been offered at that exhibition, which earned me the preliminary value of attending the exhibition. And some packages left that I offered on on-line gross sales platforms.

When attempting to run a startup you need to discover an excellent unrelated alternative to hyperlink to your concept.

That exhibition was a brand new yr occasion launched in a public place. I did a 3D ground portray as a substitute of the price of a podium. Thus there was a possibility to current that kind of product that I made at that occasion.

Subsequent, I attempted native on-line shops and market in our nation like Digikala and ran an Instagram web page to introduce my merchandise.


In lower than a yr the cash I invested multiplied forty occasions. In Vidavin, we’re continuously experimenting and attempting to supply merchandise which have prime quality and cheap costs.

Early in my profession, there have been some huge errors within the manufacturing process that made merchandise unusable. These are the experiences we acquire within the manufacturing course of. Or for packaging, generally the designs had drawbacks that value us dearly. And since it was at my expense, it appeared like quite a bit to me, in the meantime, it could be a small loss in a giant firm.

One other of my challenges was balancing issues. I used to be at all times asking myself: Is now time to advertise a product? Or ought to a brand new product be launched?

However in any case, from each failure and problem, an expertise will stay that helps us alongside the best way.


Describe the method of launching the enterprise.

As I discussed, I began the enterprise with vidavin.com however after time handed, we understood it could possibly be greater than a common web site and will run as a enterprise. So, we designed some new merchandise primarily based on our pursuits and we additionally managed to lease a spot and switch it into Vidavin’s studio.

It was the spring of 2019, our crew members labored very onerous to equip the studio. The unique location of the workshop appeared like a spoil. We cleaned all over the place, painted the partitions, constructed a warehouse, and hooked up the merchandise to the partitions.


I spotted that doing the precise factor on the unsuitable time will be ineffective, and doing an atypical one on the proper time could be a masterpiece.

After that, we launched social networks accounts and began promoting on Instagram. Since writing about our merchandise was not straightforward, we labored extra on social media advertising than search engine marketing. Folks had good emotions once they noticed our merchandise on Instagram. We additionally used influencer advertising to spice up our gross sales.

After 4 years now we’ve got additionally launched Vidavin retailer and we even have B2B gross sales. It was primarily based on our buyer’s must face straight with our merchandise. We thank it could be a good suggestion to launch a spot like a showroom to announce our merchandise and make a spot to order straight in that place. We ran this retailer and obtain nice expertise and developments concept.

Having extra branches is one among our targets for the following two years. To attain this objective, we may even use the services of Metaverse World. The plans and concepts we’ve got about this objective are already thrilling for us.

Vidavin’s objective is to create eye-catching merchandise which have distinctive experiences for his or her clients. In addition to listening to producing nice bodily merchandise, I insist on making a novel and completely different expertise in all processes of consumer experiences. These experiences are about all points.

Now, I’m engaged on these initiatives to construct fascinating experiences from the web buying of personalized merchandise.

  • Personalized digital and NFT Merchandise
  • VR and AR purchasing for a greater feeling of merchandise earlier than the order
  • Digital picture taking pictures atelier
  • AI digital artwork generated by primary info

Since launch, what has labored to draw and retain clients?

Within the first choices, we used on-line gross sales platforms and marketplaces. They have been native on-line shops in our nation like Bamilo and Digikala. That allowed us to point out merchandise with descriptions. We tried to put in writing actually and clear and it went effectively. We had plenty of gross sales there. It gave me the motive to make new merchandise and in addition work extra on our web site design. One of many aggressive benefits of our web site is the benefit of buying merchandise.

Over time, our gross sales crew grew stronger, and the coaching I at all times gave to the gross sales and search engine marketing crew was to introduce merchandise clearly and actually and reply all of the questions of the viewers, whether or not on the web site, WhatsApp or Instagram. We additionally used all Instagram options similar to tales, posts, lives, and so forth.

We used influencer advertising too. Discovering the precise influencer took plenty of time for our advertising crew. Generally I believed it wouldn’t work, however normally, the prices got here again and we made a revenue too. After some time of expertise in influencer advertising, I be taught that all the pieces will depend on enterprise viewers definition. for Vidavin it really works by flat price fee for introducing our merchandise and values by particular influencers. their fields are trend, life-style, day by day running a blog, and so forth.

E mail and SMS newsletters in addition to holding gross sales festivals are different methods of selling for us. We use these methods on a small scale only for connecting with our clients. we use each alternative like getting a reduction or probability of getting the primary model of merchandise to note our clients be a part of our information community. additionally, we attempt to use these methods so simple as potential through the use of typical low-cost platforms of SMS and electronic mail advertising like Mailerlite.

We even had an Instagram contest to make our web page extra enticing. My associate and I take part in podcasts too.

Placing a reduction card within the buyer order package deal is one other means for us to retain our earlier clients. Normally, our clients ship thanks messages after buy, which we use in our social media.

I believe one of the pleasing issues for enterprise house owners is constructive buyer suggestions. We persistently consider merchandise to obtain such satisfying messages. For instance, the blades of our 3D body wall artwork have been first manufactured from plastic. In the present day, we use skinny steel to create a greater expertise.


How are you doing at present and what does the long run appear to be?

Everyone knows that the world is transferring towards virtualization. We search to create new experiences within the trendy world. Primarily based on optical phantasm expertise, we’ll obtain this objective within the subsequent few many years.

The digitalized personalized merchandise we need to make will give individuals a nice feeling. Because the world enters digitalization, individuals can have the chance to order completely different personalized merchandise, similar to garments, cellphones, and so forth. We need to make this chance occur too.

We need to simulate the digital atmosphere by which clients can view their ornamental merchandise. To create such an environment, which relies on the Metaverse world guidelines, We’re at the moment constructing the infrastructure of those new experiences in numerous elements of the world.

By means of beginning the enterprise, have you ever discovered something notably useful or advantageous?

Beginning a enterprise is extra necessary than being good. At any time when I began in my life although my work was not good, I obtained outcome and every time I didn’t, I maintain a loss or injury. I didn’t have a killer concept however after I began, I discovered that individuals like merchandise that result in an pleasing expertise.

One other factor that I discovered was the braveness to alter. In my view, altering your online business means isn’t as dangerous as different individuals consider. Don’t assume that if the enterprise is heading in the right direction now, nothing wants to alter within the determination plan.

As everyone knows each two years, new applied sciences exchange older ones. So, should you insist on one product or course of it would equal dropping new alternatives however you also needs to discover a steadiness between making new merchandise and selling your earlier ones.

Making a nice expertise not just for clients but in addition for ourselves is necessary as a result of it would trigger extra priceless outcomes.


What platform/instruments do you utilize for your online business?

  • WordPress: we use WordPress to energy our web site. This makes our firm web site versatile and straightforward to make use of. Making good UI/UX was a objective for us and WordPress made it potential. We make modifications repeatedly, together with including weblog posts and tutorials, updating plugins, and so forth. for instance Yoast search engine marketing helped us in enhancing search engine marketing.

    • Instagram: With no little bit of exaggeration, Instagram helped us quite a bit to be seen. Promoting merchandise primarily based on optical phantasm strategies on-line isn’t a simple process in any respect. However utilizing all of the options of Instagram helped us quite a bit.
  • SMS Advertising: Along with sending low cost code messages, we inform our clients about their buy course of via messages which have created a nice expertise.

  • E mail Advertising: Most companies ignore electronic mail advertising. however electronic mail advertising will be very efficient and has a really cheap value in comparison with different promoting strategies. we use electronic mail advertising to advertise our gross sales festivals.


What have been probably the most influential books, podcasts, or different sources?

To say {that a} ebook or a podcast has an influence on entrepreneurship is private. A narrative that appears irrelevant could flip into an influential concept that may make a giant distinction.

However I used to be impressed by the next books:

My favourite podcast channels are:

  • Hidden Mind
  • Ted radio
  • Concept solid

Recommendation for different entrepreneurs who need to get began or are simply beginning out?

If you happen to attempt for a number of months and fail. Discover other ways. assume. Join the options and take a look at once more, by no means hand over.

One in every of my most unusual and valuable reminiscences got here again to the primary time I made a decision to make mirror mugs. They have been ceramic mugs with coasters. We design clients’ images on the coaster primarily based on optical phantasm strategies. Due to the mirror end of the mug floor, the reflection of the picture seems on the mug.

We have been engaged on making mirror mugs for 4 to five months and one among our crew members was chargeable for this work. then we turned dissatisfied.

At the moment, I spotted how necessary it’s to have a generalist within the crew. An individual who can hyperlink completely different options. Ultimately, I claimed accountability for the work on my own, after I tried other ways and tried to narrate the problems, I lastly managed to fabricate the mirror mug.

If a enterprise craves success, having a member who can join points with follow-up and accuracy is inevitable.

Don’t be afraid to just accept completely different conditions. Experiment with the brand new concepts and evaluation your earlier selections.

In all circumstances, I attempt to do the precise factor, even when it value me quite a bit or I’ve to undergo plenty of ache. My selection is to concentrate on new alternatives. I’m continuously reviewing my previous selections. And I spotted that doing the precise factor on the unsuitable time will be ineffective, and doing an atypical one on the proper time could be a masterpiece.

The place can we go to be taught extra?

When you have any questions or feedback, drop a remark under!


saleh sokhandan
Founding father of VIDAVIN

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