I Began The First On-line Journey Company In Bangladesh And It Now

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Good day! Who’re you and what enterprise did you begin?

Good day, I’m Salman Rashid, Founder & CEO of Flight Skilled. It’s the first-ever on-line journey company in Bangladesh. Our uniqueness was to construct a state-of-the-art on-line journey company with companies specializing in Bangladesh primarily. This nation has by no means earlier than loved taking help from any on-line journey company.

We began promoting air tickets & lodge reservations from our b2c web site flightexpert.com from March 1st, 2017, having 20 airways & a handful of worldwide resorts.

In 2021, we’re linked with all Bangladesh-bound airways, together with native resorts, and the depend stands at 700+ airways inventories and one million-plus lodge worldwide connectivity, together with self-contracting and aggregator onboarding.

In 2018 we began our b2b portal concentrating on journey brokers utilizing flightexpertagent.com to help them with their desired companies offering higher know-how.

After launching for 12 months, we hit our breakeven level and began incomes cash with regular progress. Our elementary objective was to make investments and invent the brand new service space till Covid hit this business.

Nonetheless, the most effective half is that we achieved 50% extra income in October 2021 than our pre-covid highest quantity on gross sales in a month, curiously, and we’re aiming to hit breakeven by March 2022 if all goes properly available in the market.


Flight professional launching occasion on 1st March 2017 at BICC, Dhaka

What’s your backstory and the way did you provide you with the thought?

Our household enterprise is a journey company and all its associated companies, and my father has been operating a journey company enterprise since 1992. We have now all travel-related licenses, together with airways direct connectivity by way of IATA, recruiting licenses, Hajj/Umrah licenses for Muslim folks, Cash Change licenses, Embassy visa licenses, and so on., to cowl all travel-related companies.

All the time keep in mind, do not cease offering nice services or products to your prospects. If you happen to do, then you have got already dug the grave of your organization.

I used to be finding out in Canada and returned residence in Jan 2015 for a vacation. I sat with my dad, and he was speaking about his enterprise income. He was upset with its income decline on account of new competitors.

Additionally, because it was an offline-based enterprise a great deal of employee-related corruption came about. My dad was not incomes what he deserved and he requested for assistance on what to do on this case.

I urged beginning an On-line Journey Company (OTA) the place prospects can come on to his web site to purchase air tickets or different companies. I confirmed him Makymytrip / CheapOair, and so on., however I used to be unsure that was it. He determined my destiny on that day and that he would deliver me again to my nation Bangladesh after my commencement. I used to be unaware of his considering.

After 12 hours of my last examination on undergrad on April twentieth, 2016, my father booked me a one-way ticket from Canada to Bangladesh earlier than publishing my last examination outcome. I needed to promote or give away all of the stuff that I could not take again to my nation and jumped right into a future the place OTA was unknown by this nation. All my buddies stopped me and urged that I stayed in Canada for PR or a passport, however my destiny was written in my homeland.

I got here to the journey company world in Bangladesh, the place 95% of brokers used to calculate their accounting on paper and pen and have been unaware of the know-how. I felt like I got here within the pre-internet period contained in the journey company world as in Bangladesh, issues have been considerably totally different than any developed nation may have imagined.

Promoting air tickets on-line was a dream for folks earlier than we launched. Most individuals thought it was not going to achieve success, together with my father’s journey company staff who weren’t tech-friendly.

I had no skilled expertise, nor did I do know journey companies’ companies or folks on this sector to information my on-line enterprise. At the moment, Bangladesh was not prepared for full on-line cost for air tickets as folks didn’t have credit score/debit playing cards or didn’t know easy methods to use them for on-line transactions.

Additionally, 90% of banks weren’t supporting e-commerce transactions again then and have been apprehensive about card fraud, and so on. I used to be afraid, however I used to be hopeful issues would change. The one higher choice was to discover and soar into the journey tech enterprise: the place Know-how has pushed this business because it has occurred to all nations.

Most journey companies had vital flows that prospects knew the reservation agent personally, and if that worker moved to a different journey company, he took their shopper.

Moreover, these brokers have been primarily targeted on promoting tickets. I noticed that when prospects needed to re-issue or needed to take a refund for his or her tickets, it was a nightmare to chase the brokers.

Additionally, late-night or vacation assist was a dream to have for purchasers. At the moment, I used to be apprehensive so much about altering this facet by taking staff from journey companies and even my father’s staff who weren’t appropriate for us to excel. Everybody was considering of their revenue, that complete system was tousled, and corruption was at its peak.

I virtually misplaced curiosity till at some point my mom took me to a close-by tremendous store, “Agora,”.I questioned if she may have purchased the stuff she was shopping for at Agora from a close-by recognized private division store. She may have simply referred to as that native store and so they may have despatched the products to our residence. Alternatively, in that tremendous store “Agora”, my mom didn’t know the shop supervisor or cashier or anybody and but she nonetheless buys from them on a regular basis. Then I spotted the worth of “Model.” Folks belief the model.

That was when the “aha” issue hit me, and we began our firm the place the shopper would solely know the model title. From the start, we took solely contemporary graduates from college. I made a decision that I might create this service tradition from scratch. Shoppers needn’t know who’s working behind the model. All they want is the proper info and the suitable companies on time.

This service is the one factor that we’ve to supply: we aren’t the airways or the lodge proprietor. We’re the brokers who’re connecting prospects with our suppliers and incomes fee or charges. A buyer involves us for a greater service solely. So we began specializing in that half from that day.

My father helped me with 20,000 USD to 40 thousand to 80 thousand within the preliminary part. Later he helped us by offering 700,000+ USD price of financial institution ensures to airways for us to excel on this enterprise. Up to now, the whole firm is owned by us, and we wouldn’t have any exterior buyers. We have now grown up with our personal cash, however we search exterior buyers to take us to the subsequent degree.

As talked about, my father has been within the journey business for greater than 29 years now. Earlier than I joined this firm, my father had all of the energetic connections with all airways and had all licenses to run this enterprise.

So for the primary time, we needed to take cash to construct our web site from an Indian-based IT firm. Later we needed to run staff and as we needed to run 10 months for R&D and earlier than launching there was no income stream so the vast majority of the cash was spent for paying worker salaries, OPEX and IT outsourced prices.

Nonetheless, until pre-covid, we had taken an funding of 1 million USD+ from my father the place the vast majority of funds went to safe airways with Financial institution Assure or line of credit score to take inventories of them which we name “Airways capping”.

Moreover, after the covid hit we needed to take one other million funding up to now to cowl our losses that bought collected on account of OPEX, dangerous debt, and so on.

Take us by way of the method of designing your first web site.

As we have been the primary on-line journey company in Bangladesh, again in 2016, there was virtually no developer to make OTA, so we outsourced the Tech for our web site from overseas, which is specialised for OTA enterprise.

To start with, as I used to be not even an professional on journey tech. Really, I used to be uneducated absolutely within the journey business whilst an individual who simply graduated. So my requirement was an internet site the place folks should buy air tickets and lodge bookings. I used to be not even conscious of API’s or international aggregators at the moment.

First I began Google about journey tech and located just a few Indian corporations and in Bangladesh none was obtainable. I spoke with just a few native Bangladeshi IT corporations and I couldn’t belief anybody as everybody mentioned they’ll make one however they have no data about easy methods to do it.

Then we determined first that we are going to select solely an IT firm that had previous OTA build-up expertise. The preliminary thought was to check the enterprise, not the tech growth as at the moment if we select constructing tech then we couldn’t even be right here the place we are actually. So we began taking many quotations from Indian corporations and we picked the max asking bidder.

It might sound silly since different builders have been keen to do the identical work for 1/third or 1/4th of that worth. However we went with them as that firm is within the journey enterprise. Their key enterprise isn’t constructing journey tech. Their key enterprise is an OTA in India and so they have been within the prime 10 OTA at the moment in India. So we rapidly determined that as persons are in enterprise they’ll perceive the requirement shifting ahead and we should always solely select them no matter their asking.

Now we’re grown up and we’re caught with our IT necessities because the enterprise is rising quickly and calls for are altering. So we have to construct our personal IT staff that may develop the brand new model of our software program.

I’ll counsel others construct their very own IT staff and soar into enterprise except you’re the first mover in your nation and you’re in an underdeveloped nation. For us, it was a wholly totally different situation as in 2016 we could not discover any skilled folks, and in 2021 it’s a wholly totally different story.

At present, we’re growing our web site, and hopefully, by April 2022, we’ll launch our new web site and cellular apps.

Describe the method of launching the enterprise.

After ten months of in depth analysis concerning the market and its wants, we launched on March 1st, 2017. Our technique was easy: to advertise the web site by way of social media and get large banks’ endorsement. We needed to await 17 days for our first gross sales on March seventeenth, 2017. The client began reserving from our b2c web site.

It might be a bit difficult for readers in developed nations and simpler to grasp for readers in South Asia because it’s the most typical factor for vacationers right here.

My in depth analysis concerned going into fieldwork, which consisted in taking my father’s few ticket companies to different journey companies. So I took just a few reservation necessities and the cash to a different journey company and acquired these tickets from them. This was a technique of understanding what was lacking in different journey companies, which needs to be our key power.

I discovered that 95% of journey companies are run in the identical method. The precise proprietor earns on bulk tickets with a restricted margin and staff take the utmost fee, deceptive the proprietor. So we created a model the place prospects come due to the model, not the brokers behind it. They will re-issue or request a refund by calling our name middle or just emailing us. It’s that straightforward. Additionally, we studied a great deal of assist associated flaws which is our key power now.

Since launch, what has labored to draw and retain prospects?

As our finances was virtually low, originally we began with a 1000-2000 {dollars} finances of digital advertising and marketing for each month to advertise our web site. Our objective was to drive folks to our web site with really minimal or no data about on-line advertising and marketing.

We realized easy methods to do advertising and marketing from youtube to run advertisements. (Now we’ve our professional CMO to run the present). Throughout that point, our prime goal was to take native banks as our companions, and so they promoted our web site, sending SMS/emails to their card base shoppers to purchase tickets from us, even social media boosting, ATM screening, and so on.

Our essential objective was to not end the cash in a single month quite than spend equally and develop steadily. We at all times needed to develop steadily quite than leaping 50% each month for 2 months quite than falling 100% on the third month. We consider within the rabbit turtles’ story the place endurance and willingness wins.

We steadily elevated our finances selling our web site utilizing Fb advertisements or google AdWords primarily and concentrating on youth or individuals who use the web. As Bangladesh had 50% extra folks within the nation at 18-28, we primarily focused 18-35 outdated airline flyers and tech-savvy folks. We knew if we may attain these prospects and allow them to buy as soon as from us, they’d at all times purchase from us on account of our distinctive service methodology.

Do not overthink about previous or errors; it is going to solely gradual you down with no monetary or well timed return

Attributable to our service assurance, they’ll even begin phrase of mouth to their household and buddies who may not even be in that age vary or our goal vary. They’ll finally purchase the ticket from us. So essentially the most in depth advertising and marketing from our finish would be the assist we’ll present, which is able to take us to the lead place.

This methodology labored for our enterprise, and we made it attainable for purchasers to purchase a ticket from us more often than not as they cherished the individuality of our companies greater than different journey brokers. They will buy a ticket on-line and get assist from wherever on the earth.


By means of beginning the enterprise, have you ever realized something notably useful or advantageous?

This journey of a flight professional taught my staff and me many issues, and we’re nonetheless studying one thing new, one thing difficult, and one thing virtually unattainable to crack each hour. However all of us are working our greatest to make the corporate the face of journey tech for Bangladesh.

We made many glorious and not-so-good choices, nevertheless it was important for us to take the choice first. What I imply and consider is that in our life- a vital 10% choice decides the remainder 90% of our lives. So take your choice properly for the ten%.

Think about when my dad mentioned to return to Bangladesh to start out our on-line journey company enterprise; if at the moment I mentioned no and stayed again in Canada, then you definately would not be studying this put up of mine about this firm. So, please take your vital 10% decision-making properly as it is going to affect the remaining 90% of your life choice.

If you happen to assume in your profession you aren’t getting a lot time the place you must resolve, one thing is incorrect in your organization. The extra choice phases that come into your organization, the extra you’ll be able to acquire.

Please do keep in mind one factor, “Do not overthink concerning the previous or errors; it is going to solely gradual you down with no monetary or well timed return. If you happen to or your staff make a mistake, then work collectively to unravel it first, then study why it occurred and make SOP’s to not make the identical mistake once more and transfer on”. Do not cry over that loss if it is even monetary. That is essentially the most vital mistake small corporations make.

Additionally, I might counsel do not simply assume for the brief time period. Go for long-term planning together with your staff with a imaginative and prescient to realize. For me, a Startup dies after just a few years, not due to funding however quite due to an absence of correct SOP’s.

What platform/instruments do you utilize for your corporation?

We use plenty of third occasion software program to run our enterprise. Principally associated to airways’ software program together with Amadeus, Travelport, Sabre, Zenith, Zepways, and so on., together with it, we use Microsoft Workplace as a complete, and for CRM, we’re utilizing bitrix. Moreover, we do have our personal again workplace for gross sales data. For accounting, we’re utilizing QuickBooks.

What have been essentially the most influential books, podcasts, or different sources?

My most glorious idol is Steve Jobs. One factor I cherished about his thought was to make a distinction. Folks can pay the suitable worth in the event that they discover the suitable product/companies from you that they’re on the lookout for.

Recommendation for different entrepreneurs who wish to get began or are simply beginning out?

Let me let you know a narrative.

An uneducated man in a village was promoting Oranges to his prospects. He was sincere and devoted to his enterprise. Each morning, he wakes up and goes to the orange backyard to select solely these oranges with nice smells. The client cherished to acknowledge his nice odor of oranges, that are at all times contemporary, and his enterprise was shining and rising. Then the recession got here, however he was not conscious of it, and no hurt to gross sales or his enterprise was occurring. Then his educated son, who completed college and got here to him, mentioned, “Dad, the whole world goes by way of a monetary disaster, and persons are affected by jobs/enterprise losses, and so on.”

Later that night time, the orange vendor began considering all night time that if the world goes by way of a cash disaster, then his buyer will not even have cash to purchase oranges, so he has to scale back the price of his oranges to allow them to purchase. So onward from the subsequent day, he bought cheaper and extra non-smelled oranges. Folks slowly stopped buying oranges from him, and his enterprise was losses, and he needed to shut his store. Then the person began believing his son was proper. The world has no cash to purchase oranges, and that is the rationale he misplaced his enterprise.

So at all times keep in mind, do not cease offering nice smelly services or products to your prospects. If you happen to do, then you have got already dug the grave of your organization.

Are you trying to rent for sure positions proper now?

We’re actively on the lookout for a CIO (Chief Funding Officer) or somebody who might help us in our journey for fundraising as Bangladesh goes to be the subsequent monetary hub for the world. Additionally, we’re on the lookout for a CTO (Chief Know-how Officer) who might help to construct a greater journey web site. We’re open to discussing the varied choices with the candidates who really feel about becoming a member of us or serving to us in our journey. If you happen to assume you’re as excited as us please e-mail me at [email protected].

The place can we go to study extra?

  • Web site B2C
  • Web site B2B
  • Fb
  • Fb Evaluation (Our asset as you’ll be able to see different OTA in our related enterprise stored their Fb or different evaluate open the place we by no means closed it as a result of we all know what we do and the way we do it. That is our power of belief and motivation to work extra)

In case you have any questions or feedback, drop a remark beneath!


Founding father of Flight Skilled Bangladesh

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