I Constructed A CRM To Clear up My Personal Downside & Now It Makes $60K/Yr [India]

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Good day! Who’re you and what enterprise did you begin?

My identify is Rahul, I am the co-founder at Flamon cloudtech. Which is the father or mother firm that owns our major product TeleCRM. Taking a step again and searching on the massive image of what we are attempting to attain with TeleCRM – What if there was a option to deliver software program, automation, and intelligence collectively in a means that salespeople would solely must do the human half? As a substitute of spending numerous hours each week coming into information into particular codecs after which extra hours crunching that information to determine who’re the leads that they should give attention to, the system that collects all the info do the crunching and return a easy listing of people that have already been warmed and simply want that human contact.

We’re in beta part proper now coping with 20 firms with a month-to-month recurring income (MRR) of $4500/month. It took us so lengthy to construct it that we virtually misplaced hope, however now I can not start to let you know how extremely satisfying it’s to see our child take off!

A few days in the past we stumbled upon our large USP i.e. Fb auto-lead seize integration in CRM, which implies insanely thrilling days are forward however extra on that in a bit.

All because of the wonderful workforce, it will be nothing with out you guys!


What’s your backstory and the way did you provide you with the concept?

I received impressed by Steve Jobs and needed to place a dent within the universe so dropped out after 4th semester with no plan. I’m from India, and again in 2015 dropping out was not standard or cool! However hey, placing a dent within the universe is necessary so I did it anyway!

After two years of struggling, shutting down two companies, and going virtually broke I met my co-founder at a coworking house. He had labored with Thales Aveonics the place he created the mission planning and debriefing programs for the Rafale & mirage fighter jets of the Indian Military so fairly the rocket scientist on the workforce.

This pair is the right recipe for achievement. However on the time we had no clue that this excellent recipe had a cooking time of about 4 years earlier than we might see any success.

The concept for TeleCRM was born once we had been making an attempt to promote our first SaaS product! Hiring direct salespeople is affordable in India however managing them isn’t. After about one week of working with three salespeople, we realized that excel sheets aren’t gonna reduce it! So I took it upon myself to arrange Zoho CRM spent about 4 days with 9 hours of complete sleep to set it up excellent! And nonetheless, the gross sales workforce was continuously struggling between promoting and information entry. It was as if the gross sales executives had been working for the CRM and never the opposite means round. As exhausted and pissed off as I used to be the one factor that I may consider was – “there must be a greater means!”

What if there was a CRM that any beginner gross sales government can begin utilizing instantly and it labored for the gross sales executives?

As a substitute of sucking up numerous hours within the identify of constructing a course of like all of the legacy CRMs on the market – And that is how the concept for TeleCRM got here into existence.

CRM is a fairly large and extensively unfold drawback so we knew we cannot have the ability to resolve the complete puzzle in a single go! So we determined to scratch our itch and resolve our drawback first! That is how we determined to go together with a Tele-Gross sales CRM! And to validate the concept we, to begin with, requested a number of shut buddies who had been working within the trade after that we did some information extraction and Bulk SMS campaigns to generate some inbound leads and validate the concept. As soon as we had drummed up sufficient pleasure and curiosity from round 800 Enterprise homeowners in underneath per week that is once we knew we had been on to one thing!

Take us via the method of designing, prototyping, and manufacturing your first product.

As a workforce, we had constructed two large software program platforms and two micro-saas merchandise, so constructing merchandise was our forte however we underestimated the period of time that it was gonna take to construct the CRM product. We had a number of months’ timelines initially for constructing this factor however because it turned out it took us greater than 2.5 years to construct the complete factor, get the beta model out. If it weren’t for our different merchandise we might have reached the top of our runway!

We did attain the top of the runway at one level of time once we did not have some other choices and we weren’t making any cash so despite the fact that it was only a small workforce of two folks, we had exhausted all financial savings, weren’t making any cash and it was costing us $2500/mo. So survival was not possible and that is once we determined to separate aside and go search for jobs! However the factor about entrepreneurship is when you get a style of it, the need by no means actually leaves you! So we saved up some cash and got here again collectively but once more in about three months and this time we had been going to launch the product inside 15 days. We had validated the product thought, we had been going to take the MVP strategy. We had a bit of bit of cash saved up sufficient for a three-month runway whereas the product timeline was 15 days. And I had a consulting gig that wanted solely 2 hours in per week and acted because the money cushion. so we thought “what may go incorrect?”

Boy had been we incorrect!

Inside per week of leaping, the consulting Consumer fired me! He mentioned, “You are not making use of your self” (clearly).

Three months down the product remains to be underneath growth and we’d like round six extra months earlier than we are able to see any income from this product and we’re out of money! In a determined try to remain afloat we determined to attempt to monetize one in all our facet initiatives which we had initially printed as open-sourced on Github. The free elements remained free and we develop some premium options and charged $2/mo per 30 days and that is how we began making some cash. It was a determined transfer and we by no means needed to do it however boy had been we incorrect in our analysis of simply how a lot cash this open supply undertaking was going to make us! This was again in Jan 2019.

The one lesson that I want to share is sure it’s good to have nice massive options however as entrepreneurs, we all the time underestimate the period of time or effort that it will take to create a characteristic after which make it usable so that folks can use it and get the worth out of it.

To generate some curiosity earlier than going out with the beta model, we invested $600 into creating an explainer video. The video company did such a very good job that that acted as the primary primary UI on high of which we constructed the preliminary options & UI! The ultimate video got here out nicely and whoever watched it cherished it and needed to attempt it! The one drawback is that it will take us about 18 months earlier than we may end one thing that may very well be put into the arms of the customers! We had grossly underestimated the quantity of labor concerned in creating the totally different fashions of a CRM product!

This is Rahul (My cofounder) at 91 SpringBoard (the primary coworking house that we labored out for about two years):


Describe the method of launching the enterprise.

We’re one of many few firms that had two beta launches! The primary time that we had been assured that now we have one thing that customers would possibly discover helpful and have the ability to use was in April final 12 months once we had been Fb adverts and received folks onto a demo session, and whereas lots of people signed up for the demo classes after which paid to attempt the product, virtually nobody was ready to make use of it or stick with it. Seems the product wanted one other spherical of UI enchancment earlier than it was able to exit! So we went again to the drafting board and chalked up a seven-month plan to enhance the product and get it to some extent the place folks can onboard themselves and use it. And that is how we turned prepared for Beta Launch 2.0.

This time folks had been ready to make use of it and stick with it. We received our first annual cost on the thirty second day after the beta launch, that was an enormous signal of encouragement! However it additionally meant that the ball had began rolling and since then there was vital traction, and due to our wonderful gross sales lead we now have a gross sales funnel that generates predictable outcomes.

In case you are doing a number of issues then infrequently you’ll have to pull out loopy wild stunts to construct focus and momentum.

We now have 2 SaaS merchandise, one pays the payments and TeleCRM is the opposite one on which our development relies upon. So naturally, for a very long time, we had been cut up. I am not in a position to focus or develop both!

We had been working onerous however issues weren’t taking off in both path! After a ton of frustration, I went to RMG (my co-founder) and mentioned – “I am going to shut 10 prospects for TeleCRM” in 7 days! He replied, “I’ll pay you $1000 when you do”! The wager was on! We closed 9 firms however the complete workforce turned centered on TeleCRM and throughout the subsequent 90 days reached the following milestone of 100 paying firms! To provide you a perspective we had been working for 18 months earlier than that wager! Financing the complete journey as much as that time with the tried and examined technique of beg borrow and steal

Since launch, what has labored to draw and retain prospects?

Minimal viable product is imprecise and could be a little onerous to wrap your head across the thought however if you wish to succeed with out having a 36 months runway then I might say create a minimal sellable product. Any person who got here from an search engine optimisation background, I did the fundamental search engine optimisation that was wanted to get the 4-5 extremely related leads per day that we have to get our first hundred prospects. At this level, the retention numbers are under common and that is an enormous ache which we’re engaged on proper now! A few of the search engine optimisation methods that labored nicely for us had been;

  1. Extremely related area identify matching our goal key phrase
  2. Good person engagement metrics on the house web page as a consequence of a top-class video
  3. Web page pace and primary on-page optimization
  4. Primary hyperlink constructing and endurance to let the area age and algorithm determine the relevance rating of the house web page with the goal queries

We very lately reached that milestone of the primary hundred prospects! After which determined to double down on the strategy that was already working nicely for us i.e. search engine optimisation!

At this level our gross sales circulation is pretty easy – We get planes from search engine optimisation, Retarget them via SMS and FB Advertisements, Convey them to our group demo classes and shut them!

Initially, we had been giving one-to-one demos and that is once we realized that group demos are a far way more environment friendly means. Totally different folks ask totally different questions and a lot of the occasions folks get solutions to the questions that they’d however did not even keep in mind!

Since it is a CRM product The barrier is to not deliver the present prospects again nevertheless it’s truly in ensuring that they undertake it as a result of as soon as they do It is downhill from there as a result of now the complete enterprise course of will depend on the CRM. Proper now we have not nonetheless offered the adoption charge drawback and the present web adoption charge of our CRM Is under the trade common.

Aside from retention, we’re engaged on creating our social media presents as a secondary option to preserve the viewers engaged and knowledgeable about our choices and new developments within the CRM product.

Right here’s what our search engine optimisation stats appear like right now;


How are you doing right now and what does the longer term appear like?

The father or mother firm is extremely worthwhile the CRM enterprise is break-even however we need to make investments more cash into buying prospects.

Proper now the client acquisition prices are near zero as a result of we’re getting all of the closures from natural search engine optimisation. And the server price accounts for about 5% of the web enterprise so other than the cost gateway and taxes now we have round 80% margin that’s earlier than we account for Salaries in workplace bills.

The distribution technique is simply rising the variety of key phrases of your concentrating on and the variety of touchdown pages that now we have on the web site in order that we run for extra key phrases and get extra related visitors. As a result of that is the cycle that has labored so nicely for us up to now. Simply repeating would possibly sound boring and ‘unsexy’ contemplating that our ‘identification’ is about innovating and all however the factor is considering ‘innovation’ on a regular basis is a short-sighted and short-term strategy.

Quick time period mindset is not gonna lead you to many joyful or secure locations. Even when you do get Fortunate by definition luck isn’t secure. However simply stick round lengthy sufficient and it is possible for you to to crack the code to your happiness and success in enterprise.

It is majorly a tech firm with a advertising and marketing division, some inside gross sales reps, and a few executives for buyer help and success, With a complete workforce measurement of 23 members and quickly rising.

Proper now we’re centered on Indian SMEs and since we’re simply getting began and the market is large so for the following 12 months we have no plans of increasing into different markets!

One factor that has labored nicely for us by way of retaining prospects is arising with new updates move after which messaging all of the customers concerning these updates in our WhatsApp help teams. In order that person who had deserted is initially checked out these options and if it is their use case they preserve coming again.

Quick time period within the subsequent 12 months we wish to get to 1000 firms signed up with about 60% retention, Lengthy-term we wish to seize about 40 to 50% of the CRM market house and perhaps even change the habits in the best way companies view and use CRM over the following 5 years.

However that’s for the following 5 years. However right here’s what the utilization numbers appear like right now.

These numbers are low from a conceit standpoint however to a founder who’s toiled for years to make his thought see the sunshine of the day – that is nothing wanting magic;


By means of beginning the enterprise, have you ever discovered something notably useful or advantageous?

The one lesson that I want to share is sure it’s good to have nice massive options however as entrepreneurs, we all the time underestimate the period of time or effort that it will take to create a characteristic after which make it usable so that folks can use it and get the worth out of it. That is why it is necessary to not overlook the minimal within the minimal viable product! By no means! That one mistake of believing which you can construct one thing massive in little time can kill your startup. We had different Micro-Saas merchandise that had been giving us income, what if we did not?

3 key classes from the journey up to now could be:

  1. Make getting prospects and income a precedence, don’t use ‘underneath growth as an excuse for too lengthy’
  2. As a startup there’ll all the time be extra to do than you’ll be able to. Use precise person suggestions to prioritize your characteristic pipeline
  3. Get out of the manager mindset and begin constructing your workforce and delegating duties as quickly as attainable in any other case all micro particulars would fall again to you as a founder consuming up all of your time and up your time and not leaving any room for specializing in duties that might assist ingrowth

What platform/instruments do you employ for your small business?

We massively depend on AWSand Google Cloud, G-suite, slack, Tawk, and basically the entire SaaS startup apps suite!

Out of all of the instruments which might be on the market my favourite software is ClickUp, I virtually dwell on Clickup! It is like an extension of my mind at this level.

What have been essentially the most influential books, podcasts, or different assets?

At the moment studying give-and-take by Adam Grant this ebook has formed and morphed how I lead, mentor, and encourage, It has influenced the sort of folks that we rent.

Something I can say about this ebook in a single paragraph could be shallow so all I’m going to say is – If you wish to construct an organization the place everybody helps one another succeed as an alternative of an organization that’s structured like a unending recreation of snatch then learn this ebook!

Recommendation for different entrepreneurs who wish to get began or are simply beginning?

In case you’re beginning to make a fast buck both do not begin or pray that your prayers work out as a result of it is extremely seemingly that make a fast buck by beginning on. Sure, you may make a disproportionate earnings over an extended interval however that solely comes after Going via disproportionate effort and stress For a chronic interval the place issues do not work out. So earlier than you begin perceive what it’s that you just’re entering into! Additionally, preserve your eyes open! It is very easy to be blinded by affirmation bias however issues aren’t gonna work out simply since you need them to and after they do not then you definately gotta take a protracted onerous look and sort things as an alternative of getting caught. [that part you will only understand clearly once you’ve been through it a couple of times but for now, just keep in mind that this is going to happen].

Additionally, use your obsessions as a result of that is what lets you stand out! Take a look at the case examine – How obsessing over one characteristic created our USP.

A brief-term mindset is not gonna lead you to many joyful or secure locations. Even when you do get Fortunate by definition luck isn’t secure. However simply stick round lengthy sufficient and it is possible for you to to crack the code to your happiness. Emotionally psychologically and in enterprise

Past all this, past returns and blah blah The rationale your startup isn’t for all of this stuff however as a result of you will have an thought and an insatiable itch that claims this concept must see the sunshine of the day. And so long as that age is there you are gonna benefit from the journey regardless of how onerous it will get. And who is aware of perhaps you’ll even hit your pot of gold. And I will be cheering for you while you accomplish that sure do startup!

Are you trying to rent for sure positions proper now?

We need to rent two content material writers, one social media supervisor, One PPC professional, One WordPress developer, and a bunch of different folks within the Dev division.

In regards to the job descriptions: We do the identical issues however the best way we do them is barely totally different.

All of them are paid full-time positions you’ll be able to apply for by writing to [email protected].

The place can we go to study extra?

In case you have any questions or feedback, drop a remark under!

At first, I wasn’t ready to reply these many questions and if I had seen how lengthy this questionnaire was, I might by no means have began within the first place however now I really like the questionnaire! I can see how a lot effort you’d have put into creating this Extremely correct and punchy questionnaire! When each founder thinks that his startup is exclusive, to have a generic questionnaire that evokes the crux of their complete story is a good design, to say the least!

As a product designer that is what I attempt to do on a regular basis – design generic options that may deal with the particular use instances and best-case situations perhaps even delight each single one in all my customers.


Founding father of TeleCRM

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