I Constructed An $84K/12 months App That Helps Pregnant Girls Chill out

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Hiya! Who’re you and what enterprise did you begin?

Hello! My title is Tara Menzies, and I’m the creator of the five-star rated Christian Hypnobirthing App, which is a scripture-based leisure app designed to assist anticipating mamas really feel extra relaxed and related to God all through being pregnant and delivery. Being on this relaxed, faith-filled state helps the physique produce optimum ranges of oxytocin and endorphins, naturally serving to to make labor extra environment friendly and extra snug.

Since beginning the app, we now even have a childbirth schooling course referred to as ‘Religion-Stuffed Childbirth’ which has over 4 hours of delivery instructional video content material to assist anticipating dad and mom really feel extra knowledgeable and assured about delivery and their selections, the course additionally consists of a limiteless subscription to the Christian Hypnobirthing App in addition to our Printable Delivery Affirmation Playing cards.

The app at the moment has round 5000 downloads a month, and common income of US$10K a month. After I determined to create this app I had no app-building or software program background, no cash to speculate, and no potential traders. All I had was an thought and the idea that it was attainable.


What’s your backstory and the way did you provide you with the thought?

As I’ll be discussing being pregnant and delivery all through this, I simply need to say upfront that I’m a professional hypnobirthing instructor with a diploma in Hypnobirthing (KGH) accredited by the Royal Faculty of Midwives, however I’m not medically certified, so please at all times verify together with your physician, midwife or medical caregiver earlier than making any modifications to your life-style, being pregnant or delivery plans.

Now let’s get to it! All through my twenties, I labored as a artistic (singer, actor, and director) and due to that I usually needed to produce other jobs on the aspect to help my artistic endeavors. I labored as a nanny, sang and performed piano in a lodge in Knightsbridge (London), and I even began my very own child’s celebration enterprise. I actually needed to be a mum however my husband and I had been making an attempt to conceive a child for a few years and had sadly skilled three consecutive losses. After I lastly acquired pregnant with our son Charlie, and we managed to get to the twelve-week scan I used to be overjoyed, however equally, I grew to become wracked with anxiousness about probably dropping our child, and had big worry about giving delivery.

Attempt to settle for that regardless of how fantastic your product is, it’s not at all times going to resonate with everybody. So don’t waste time making an attempt to please everybody.

My sister-in-law advised me about one thing referred to as ‘hypnobirthing’ to assist with anxiousness throughout being pregnant and delivery and to be sincere as a Christian I wasn’t too eager on the sound of the phrase ‘hypno’. However as I regarded into it, I found that fortunately it wasn’t something to do with a person on a stage swaying a pocket watch in entrance of you, making you cluck like a hen. ‘Hypnobirthing’ truly comes from the phrase ‘Hypnotherapy’ which is a type of remedy that makes use of phrases to assist individuals overcome anxiousness and phobias and so on. Fairly merely hypnobirthing is phrases and altering the phrases we use round delivery from damaging to constructive. This has an enormous impression on how we really feel about delivery, which in flip has an enormous impression on our physique, and our delivery expertise.

Although the visualizations and respiration workouts appeared useful, there have been sure facets of hypnobirthing that didn’t resonate with me as a Christian, as an example after they talked about ‘being a goddess’, or the ‘universe’ and so on. So I made a decision to attempt to discover Christian options. I looked for ‘Christian Hypnobirthing’ however nothing existed. It was at this level that I began to consider how nice it will be to have a scripture-based model of hypnobirthing.

Whereas trying to find Christian being pregnant assets I discovered a guide referred to as ‘Supernatural Childbirth’ which was fairly damaging about pure birthing strategies, so I made a decision to cease utilizing hypnobirthing altogether and do what the guide stated and ‘have religion’, believing in an incredible pain-free delivery. It’s a pleasant thought in precept, however when the time got here for me, I discovered myself overwhelmed and missing in instruments or assets to assist me by means of a really troublesome labor.

The issue with this sort of method is that if you’re experiencing ache in labor it could lead you to assume that you simply ‘don’t have sufficient religion’, however that simply isn’t based mostly on logic. The fact (and that is what you be taught in hypnobirthing) is that many of the ache in labor is attributable to worry, which results in rigidity within the physique, which results in ache, which results in extra worry, after which extra rigidity, and so on. That is referred to as the ‘fear-tension-pain cycle’ an idea first delivered to gentle by British obstetrician Grantley Dick-Learn.

Ache in labor isn’t an indication that you simply’re missing in religion, however extra seemingly an indication that you’re feeling scared or anxious, and your physique is tensing up, which is slowing down the method of labor and making it extra painful. Whereas if you end up fully relaxed, your physique produces extra of the hormones which assist labor to progress extra effectively and in addition naturally relieve ache. The physique is miraculously designed for delivery, and after we can prepare ourselves to loosen up by means of respiration workouts and having anchors for leisure (as an example listening frequently to the Christian Hypnobirthing tracks, worship music, gentle contact therapeutic massage, and so on) delivery could be a peaceable, joyful and non secular expertise.

Every week or so after giving delivery, I used to be sitting up in mattress breastfeeding our lovely child boy, listening to the scriptures on my bible app, and one caught out for me, Matthew 19:26 “Jesus checked out them and stated, “With man that is inconceivable, however with God all issues are attainable.” I felt so amazed that I skipped again to take heed to it once more. This stayed with me and I stored fascinated by it, and that if this scripture is true, then certainly an exquisite delivery expertise should be attainable?

I believed loads about my delivery, and the way I felt that the workouts in hypnobirthing actually might have helped me. I felt that Christian girls deserved to have the ability to have entry to the fantastic instruments utilized in hypnobirthing, however in a method that aligned fully with their beliefs. I stored pondering that combining the visualizations and respiration strategies with the wonderful energy, love, power, and help that come from God can be an incredible useful resource for delivery and that it actually must be created. And if nobody else was going to do it, then why not me?

I advised my husband how I’d been feeling and that I needed to create a scripture-based hypnobirthing app and he felt it was an excellent thought, however we’d put all of the financial savings we had right into a deposit for a small two-bed flat and had no cash. I’d given up my job as we’d moved out to the countryside and was now taking care of our new child boy full time. My husband was incomes sufficient for us to pay our mortgage and stay, however not sufficient for us to put money into something further or borrow any cash.

I had no app-building or software program background and after googling how a lot it will price to construct an app and discovering a ‘fundamental’ app price round $40,000, I nearly gave up. However ‘All issues are attainable with God’ simply stored coming into my thoughts, and I felt that it should be attainable.

Take us by means of the method of designing your app.

I ended up trying to find easy methods to ‘construct an app without cost’. I discovered one thing referred to as ‘Siberian CMS’. It stated that you may use it if you happen to had pretty minimal software program expertise. So I innocently thought I might in all probability do it. I bear in mind emailing them to ask for assist getting began they usually replied ‘it’s actually easy, you simply want your personal VPS, minimal SSD2’. I had no thought what any of that meant. It’s so humorous fascinated by these moments as a result of there have been simply so many factors at which I might have given up. And my naivety type of served me, as a result of it meant I used to be fairly optimistic. Whereas I believe if I’d recognized how troublesome it was going to be, I in all probability by no means would have executed it.

Attempt to settle for that regardless of how fantastic your product is, it’s not at all times going to resonate with everybody. So don’t waste time making an attempt to please everybody. Simply get on and create what you need to create.

Crucial a part of the app was the content material, and so I began writing the tracks. I did an enormous quantity of analysis. And mixed what I felt have been the very best facets of hypnobirthing, with my favourite scriptures for delivery. I might analysis and write the tracks after which document them each time my son was napping, or after he’d gone to mattress.

I can’t bear in mind precisely how lengthy that took, however I believe I used to be doing that for no less than a month or so. I used a podcasting mic that I purchased off Amazon, and GarageBand on my Mac to edit.

Screenshots from the primary model of the app:


A number of months after making the Christian Hypnobirthing tracks I grew to become pregnant with our second son. I listened to the tracks all through that being pregnant and delivery, and the expertise was unimaginable. I used to be so relaxed my husband and I have been laughing and joking between contractions. The hospital workers didn’t imagine I used to be in lively labor and have been going to ship us house. Fortunately they let my husband and I keep in a ready room.

For me as a Christian, the tracks simply introduced one thing a lot extra highly effective than conventional hypnobirthing, as a result of even sitting in a hospital ready room, I felt a lot peace and power, and felt the presence of God with me, serving to me to remain relaxed and constructive. When my surges (contractions) began changing into a bit extra intense my husband referred to as the midwife whereas I used to be within the toilet, and by the point she got here with a wheelchair to take me to the labor room I used to be already giving delivery. They recorded it as 12 minutes of lively labor and eight minutes of pushing.

Our son was born en-caul (which occurs in lower than 1 in 80,000 births) and it was a very wonderful expertise. So radically totally different from my first delivery (even when it was in a ready room!). It made me notice simply how distinctive the tracks have been and the way the mixture of the encouraging scriptures and prayers with the hypnobirthing strategies was one thing particular.

Describe the method of launching the enterprise.

As soon as I had managed to get my very own VPS (Digital Non-public Server – which prices about $15 a month), I used to be in a position to make use of the Siberian CMS Software program without cost, and I began designing the app. I discovered a lovely watercolor designer on Fiverr who designed the emblem for about £40, and I adopted the steps and directions on Siberian to construct the app.

I discovered facets of that course of extraordinarily troublesome. The truth that I had to make use of Xcode to construct the App Retailer model of the app, and Android Studio for the Google Play app, and all the various steps, and all of the instances the construct failed as a result of one tiny factor wasn’t executed.

Then once I lastly uploaded it to the App Retailer they rejected it initially as a result of there wasn’t sufficient content material (photos and so on), so I needed to make a brand new construct and create the Optimistic Delivery part with extra data and assets about delivery, breastfeeding, constructive delivery movies, and so on. That new construct was accepted and so the app lastly launched! Which was a particularly thrilling, albeit barely nerve-wracking day.

I launched the app over Easter 2018 and I used to be amazed when it began to get downloads. It was solely getting about 5 downloads per week, however I used to be so thrilled. It was simply so thrilling to me that the app was on the market and folks appeared to be liking it! It was wonderful to know that many ladies had felt the identical method as I had about conventional hypnobirthing and that the faith-based tracks have been precisely what they have been searching for. The factor that was troublesome after launching, was discovering that there’ll at all times be points that provide you with software program.

If Fb can have their total web site go down, then anybody can. The issue is app customers could be very unforgiving, and fast to provide you a one-star evaluation if they’ve even the slightest technical difficulty. Typically the problem was to do with the software program I used to be utilizing, and different instances it was nothing to do with the app, however truly to do with a setting the app person had on their telephone. It used to trigger me numerous stress, however I’ve discovered to simply breathe, and do my finest to discover a answer. And infrequently the shopper can be so grateful for the assistance they’d change their one-star evaluation to a five-star evaluation.

Since launch, what has labored to draw and retain prospects?

Certainly, the largest factor that has served to develop the enterprise is phrase of mouth. It took a very long time as a result of I had no thought about social media or advertising and marketing however I did begin an Instagram account and Fb web page to start with and over time it has constructed up. We now have round 28K followers on Instagram now, which I really feel has been as a consequence of a mix of posting frequently (I attempt to submit a couple of times a day), creating extra partaking content material (usually the posts that get probably the most likes and shares are typically lovely delivery movies and pictures from our app customers or informative posts about delivery) and the opposite big distinction when it comes to rising the enterprise, and model consciousness have been ‘Influencers’.


I’d by no means thought of influencers till Amanda Tress messaged me on Instagram to inform me she’d listened to the app all through her being pregnant and delivery. I do not know how she discovered it, however I did discover a small enhance in followers and downloads after she posted a narrative concerning the app, and it made me notice how far more highly effective it’s to have somebody recommending your product, than paying to spice up your posts or run your adverts. Principally as a result of (understandably) individuals belief individuals, far more than they might ever belief an organization or a model.

Two years after creating the app, the app was solely producing about $800 a month, so I nonetheless couldn’t afford to do any promoting, and I didn’t see any actual outcomes from boosting posts. I appreciated the thought of phrase of mouth as a result of it feels a lot extra real. I made a decision to put in writing to some pregnant influencers and provide them a free obtain of the app. I by no means requested them to submit about it, however simply supplied them a free obtain in case they have been .

Hannah Bower was one of many influencers I wrote to and she or he ended up posting her delivery pictures together with considered one of her listening to the app throughout labor and she or he additionally wrote a lovely testimonial concerning the app. This was type of a game-changing second for the app. Gross sales quadrupled for the following couple of days and I started to comprehend that perhaps I wouldn’t must get one other job and that working the app might probably present an precise revenue, which felt immensely rewarding after a few years of labor.


One other large second was when Kathlyn Celeste posted her delivery video on Youtube:

Kathlyn had numerous anxiousness about delivery due to a earlier traumatic delivery expertise. She started listening to the Christian Hypnobirthing tracks frequently within the lead-up to her delivery and had probably the most lovely house water delivery. She mentions utilizing the app within the video, and I believe the truth that it’s a video is simply a lot extra highly effective than a written testimonial, as you possibly can see how relaxed she is, and the impact that has on her delivery.

The video has had almost one million views on Youtube and is effectively value a watch if you happen to’re trying to change the best way you view delivery. It’s so lovely. Simply make sure to get some tissues! I bawled whereas watching it.

I really feel very grateful to say that now we get so many lovely mentions and delivery tales coming in each day that I’m discovering it troublesome to seek out the time to learn all of them! However I attempt to get again to as many individuals personally as I can. Although it’s taken a very long time to construct up to now, I believe there’s big energy in phrase of mouth. If you happen to can create one thing that folks love, they usually inform their mates, I imagine that over time it is going to develop, you simply must maintain going.

How are you doing in the present day and what does the longer term appear to be?

I lastly made the transfer to getting an app developer to develop a greater model of the app. One of many greatest requests I’ve had through the years was to have the tracks downloaded within the app, however due to the restrictions of the software program I’d used to construct the app, this merely wasn’t attainable. Hiring a developer to work with has been wonderful. It’s so good to work with another person! And it’s been fantastic to make the app a lot extra user-friendly, and in addition implement a number of the requests that we’ve had through the years.

One of many greatest new developments has been the Religion-Stuffed Childbirth Course. It’s nonetheless comparatively new (it was launched just a few months in the past). I put the course collectively because the app is primarily for leisure, however being knowledgeable and assured concerning the strategy of delivery and your selections round it, can be so essential. The course is the place you possibly can be taught extra about physiological delivery, mild cesarean, induction, the consequences of adrenaline vs oxytocin, the position of delivery companions, and so on. So the course works hand in hand with the app to assist dad and mom really feel knowledgeable, assured and relaxed. The course additionally consists of a limiteless subscription to the app, in addition to our affirmation playing cards, so it’s our ‘final delivery bundle’ and we’ve already been getting such fantastic suggestions about it, which is thrilling.

I maintain getting requests to do a extra common leisure app only for day by day life (not simply being pregnant). So that’s one thing I’m pondering loads about. I’d like to do it, however as I’ve talked about I’ve two lovely boys, a husband, and a enterprise that already requires a number of time and a focus haha. So it’s only a case of discovering the time. However that’s one thing I’d love to have a look at this yr.

By way of beginning the enterprise, have you ever discovered something notably useful or advantageous?

I believe a number of the biggest challenges I’ve confronted (and I’m certain this is applicable to most companies) have been my very own limiting beliefs and mindset. This is the reason I believe engaged on your self and having day by day rituals (listening to affirmations, pondering of one thing you’re grateful for, prayer, and so on) that get you in an excellent state are important.

Sure you’ll make errors, and that’s okay, you’ll be taught as you go, so simply get began, then you definately begin getting momentum.

For a very long time, I used to be the one holding my enterprise again. For every kind of causes, however most of them have been to do with feeling that I wasn’t ok, or being afraid of constructing errors, and so on. After I started to shift my mindset away from my insecurities and as a substitute started specializing in what the app was contributing to others, and the way I might probably contribute in an even bigger method, issues started to develop. I believe the most effective issues you are able to do if you wish to develop your corporation, is to work on rising personally. It’d really feel painful on the time, however I imagine it is going to at all times be value it.

What platform/instruments do you utilize for your corporation?

As I’ve talked about, Instagram might be the largest social media platform I take advantage of, and I believe it’s the very best for my demographic. I do have Fb as effectively, however I really feel like its algorithms appear to set as much as solely attain individuals by means of paid promoting. Whereas it appears which you could get numerous free publicity on Instagram in case your submit will get picked up and persons are sharing it.

For app distribution I take advantage of App Retailer and Google Play. For the Religion-Stuffed Childbirth Course I used mastermind.com to construct and host the course. And to promote our affirmation playing cards I take advantage of Etsy.

I used Wix to construct our web site, which I like. It could possibly create contact varieties that may be saved to totally different e mail lists, after which you should utilize Wix’s e mail advertising and marketing, which simply saves time as a substitute of getting to make use of an out of doors e mail advertising and marketing administration system like Mailchimp, and so on.

What have been probably the most influential books, podcasts, or different assets?

When it comes to delivery, I like to recommend studying Ina Might’s Information to Childbirth, and in addition her guide Non secular Midwifery. Ina Might has a lot unimaginable knowledge, from a lifetime of midwifery and the delivery tales are extraordinarily encouraging.

If you happen to’re thinking about studying extra about hypnobirthing, I like to recommend The Hypnobirthing Guide by Katherine Graves. I used to be educated as a hypnobirthing teacher by Katherine and she or he was an exquisite instructor, so passionate and stuffed with positivity. If you’re a Christian, I do suggest giving Supernatural Childbirth a learn. There are some fantastic scriptures in there for the delivery, and it is vitally encouraging.

If you’re trying to be taught extra about Christianity then an exquisite place to begin is the Alpha Course. My husband and I did it collectively about eight years in the past and loved it.

When it comes to enterprise, considered one of my favourite podcast episodes was The Tony Robbins Podcast the place he interviewed Spanx creator Sara Blakely. I’ve discovered a lot from listening to Tony’s podcasts and doing his programs through the years, from taking care of our funds to creating time for gratitude every day, I do suggest his work.

Recommendation for different entrepreneurs who need to get began or are simply beginning out?

Probably the most essential issues I’ve discovered is to cease worrying a lot about what different individuals assume. It’s paralyzing. And a enterprise can not transfer ahead if the director is paralyzed. Attempt to settle for that regardless of how fantastic your product is, it’s not at all times going to resonate with everybody. So don’t waste time making an attempt to please everybody. Simply get on and create what you need to create. Sure, you’ll make errors, and that’s okay, you’ll be taught as you go, so simply get began, then you definately begin getting momentum.

I’d additionally say, do your analysis, and work out how a lot is smart to speculate. I don’t personally suggest over-investing. I believe there’s energy in beginning small, with what you’ve gotten, and constructing from there. I used to be so grateful that I began small because it took years to begin making an precise revenue, and if I’d borrowed cash to begin with I might have gotten into issue.

The very last thing I’d say is to find time for self-development each day. For me, I attempt to get out on what I name my ‘gratitude stroll’ each day, the place I initially spend time specializing in all the pieces I’m grateful for, after which I spend time doing artistic visualization. In case you have the Christian Hypnobirthing app, then that’s what the ‘Gratitude and Inventive Visualisation Train’ is predicated round. And doing it each day has modified my life. I’m a lot happier and more healthy consequently, and I discover the distinction once I don’t do it. It’s such an exquisite device on your psychological wellbeing, and in addition for creating and dealing in direction of objectives.

Are you trying to rent for sure positions proper now?

I’m at the moment searching for an app developer who has expertise with React Native and RevenueCat, this could be for recurring paid contract work. I’m additionally trying to rent a private assistant.

If you happen to’d like to use ship me an e mail at [email protected].

The place can we go to be taught extra?


Tara Menzies
Founding father of Christian Hypnobirthing

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