I Created A $240K/Yr Market That Makes use of AI To Enhance Hiring –

Posted on

Howdy! Who’re you and what enterprise did you begin?

Hello, I’m Girish Kukreja, Founder and CEO at FlexC. I began FlexC a couple of 12 months in the past aspiring to disrupt the hiring area in India. We’re a expertise market curated to assist companies rent and handle their hybrid workforce (everlasting rent and versatile workforce).

Beginning one thing by myself has at all times been my dream. After spending greater than 20+ years within the business, the onset of the pandemic lastly allowed me to make that dream a actuality. The pandemic has modified the way in which we work utterly.

With extra organizations going hybrid, the ratio of hiring freelancers and contractors will improve to 20-30% of total workers. And on this new age enterprise period, FlexC goals to turn into the No.1 market to assist companies easily transition throughout their journey.


What’s your backstory and the way did you provide you with the thought?

I’ve been within the Indian IT companies enterprise for over 2 many years, and have observed the next patterns:

1- Scale to 450K folks sturdy.

2- Developed markets the place the combo of everlasting and versatile workers is way increased.

In India, everlasting hires take >95% of the workforce whereas within the USA/UK the share of the identical lies someplace between 60-65%. With Covid, I felt it’s time India ought to witness this alteration of combine and introduce a hybrid workforce of their organizational construction.

With that concept in thoughts, I began to work on FlexC. FlexC can be India’s first expertise market for organizations to rent and handle their hybrid workforce. The concept is to digitize the entire course of with the facility of AI which can assist not solely uncover expertise but additionally handle and interact the versatile workforce by means of the platform ecosystem.

I used to be fairly positive that this concept may scale into an awesome enterprise. And once I mentioned this concept with my skilled friends, they have been even eager on investing. Subsequently FlexC obtained its preliminary funding from my financial savings and funding from connections.

Take us by means of the method of designing, prototyping, and manufacturing your first product.

The concept began very merely the place with the facility of AI we wished to transform digital profiles (resumes) to digital profiles (machine comprehensible). That is what triggered us to be on this area.

As we began designing, we realized that the method is totally handbook. Therefore digitization of processes would offer an enormous scope of bettering the general course of for organizations. Our Product was the cloud-first SaaS platform with Azure as its cloud platform, Python for AI, React for UI, and .NET for APIs.

Of Course, there have been already loads of gamers tapping into this area. Therefore we wished to tell apart ourselves with extra emphasis on solely a versatile workforce – contractors and freelancers.

We additionally realized in a short time that with holding the spirit of the platform, we are able to additionally embody everlasting hiring by establishing a community of freelance recruiters and businesses.

We conceptualized as Covid hit throughout Might 2020 and launched our BETA in Oct 2020. The precept we adopted was “scale back batch measurement, scale back cycle time.” Holding these ideas in thoughts, we designed the prototype and re-launched it with further designated area for hiring and managing freelancers and contractors on the platform.

Describe the method of launching the enterprise.

Our method has at all times been to maintain doing enterprise manually with the agility to automate and digitize the method. It is at all times essential to hearken to the market and clients to know the necessity and clear up them, taking one downside at a time.

We had a small group of recruiters who have been centered on onboarding consultants and freelancers. We additionally onboarded a number of of our early clients to assist us describe their wants and evolve our platform.

Don’t forget to have fun your milestones, regardless of how small they appear. These little celebrations will enable you keep motivated and benefit from the journey.

This method has at all times stored us on our toes to align with the market, and therefore our pivot to incorporate everlasting hires by means of the company community has labored properly. I nonetheless recollect our launch day which went reside virtually at 3 am within the night time. It provides you goosebumps while you see your thought take form and is now out there for the market to love or dislike. Each Launch has at all times been a celebration for the group after that.

Since launch, what has labored to draw and retain clients?

I believe the one factor that works to retain clients is delivering to their necessities and sustaining a strong relationship. Relationships may be perceptions or may be measured by means of information. We’ve at all times relied on information to measure and enhance the connection.

Being a market, it’s worthwhile to have the appropriate steadiness of demand and provide. We confronted a variety of hiccups initially to handle that and this fantastic steadiness will proceed to be our problem until it grows to the inflection level. We’re within the B2B enterprise. Relationships and references are the 2 key components that assist us appeal to and retain clients.

We’ve a special proposition of platform and energy of community than conventional gamers, and we’ve got seen clients serving to us pilot of their organizations. As soon as we are able to show ourselves, we are able to retain the shoppers.

How are you doing right now and what does the long run appear like?

I believe we’ve got nonetheless scratched the floor, whereas we’ve got seen a great early success of firms, businesses, and professionals on our platform, we have to see learn how to take this 10X from right here. Being a platform is the place we have to clear up shopper wants and interact professionals. Holding the appropriate steadiness is one thing we have to work on constantly.

There’ll at all times be phases when as founders you should have self-doubt on path, velocity, and thought itself. It is essential to maintain fixing the issues specializing in the core of the thought and each downside solved will provide you with the boldness to maneuver ahead. We’ve failed a number of occasions in message communication, advertising, and course of design. However what retains us going is our zeal to enhance each facet of it day in day trip.

In our journey to date, we’ve got surpassed our first and second stage which was- to create a digital platform with AI capabilities & obtain the appropriate provide of consultants and organizations.


At this time FlexC is at its third stage the place we’re working to extend the effectivity of our mannequin 10X. At current, our platform has greater than 15,000+ consultants with 400+ expertise. We’ve 200+ businesses for our expertise aggregation mannequin and 500+ organizations.

To date we’ve got been specializing in startups and mid-tier organizations and are approaching large-scale companies. We’re glad to be receiving optimistic traction to date. Within the coming years, we wish to foray FlexC into international markets and introduce our product to multinational organizations.

Regardless of how arduous you attempt, you can not run the entire present by your self. Spend your time choosing the proper key members.

I firmly consider we’re in the appropriate path and the way forward for the workforce is thru this platform and can see this alteration.

Via beginning the enterprise, have you ever realized something significantly useful or advantageous?

I believe crucial lesson I’ve realized is that it’s okay to make errors. Jobs give you a security web. However while you begin your personal enterprise, there could also be cases the place you might really feel a way of concern to make selections creeping into your thoughts. However right here you can not delegate or keep away from that dilemma. Subsequently it is very important preserve reminding your self to make selections, study from the errors, and transfer on.

What platform/instruments do you employ for your small business?

Proper from begin, our precept was to behave as an expert digital first group. Our method and operations are constructed on the instruments we use. We use Razorpay, for worker onboarding and payroll processing.

To trace and monitor productiveness we use Workpuls and for CRM we depend on hubspot.

Our platform has the whole admin help performance to trace the whole enterprise operations- transactions and invoicing. We use the GMAIL suite of merchandise for organizations’ electronic mail and messaging.

What have been probably the most influential books, podcasts, or different sources?

Zero to One by Blake Masters and Peter Thiel (isn’t it apparent?) and The Objective by Eliyahu Goldratt and Atomic Habits by James Clear have been probably the most influential books.

Listening to leaders like Elon Musk, Sundar Pichai helps me to maintain up with how the world of know-how is altering. Some quotes that I discover very inspiring:

“Each time we create one thing new, we go from zero to at least one.” – Zero to One

“By no means miss twice. If you happen to miss in the future, attempt to get again on observe as rapidly as potential.” – Atomic Habits

Recommendation for different entrepreneurs who wish to get began or are simply beginning?

There are a few issues I want to share with people who find themselves simply beginning out.

01 – Ensure you are financially lined and might make investments your financial savings for the bootstrap. Even traders anticipate you to do the identical.

02 – Younger millennials – when you have an thought that you simply really feel is scalable, please begin engaged on it. The startup market in India would be the subsequent large wave- it already is. Beginning early can be an added benefit.

03 – After beginning, the following factor you must concentrate on is constructing an awesome group. Regardless of how arduous you attempt, you can not run the entire present by your self. Spend your time choosing the proper key members.

04 – The product doesn’t promote itself. Analysis, construct the product and preserve sensing the market to make the appropriate modifications. Additionally, don’t lose the main target away from the general enterprise whereas creating and bettering the product. All the time preserve a test.

And naturally, don’t forget to have fun your milestones, regardless of how small they appear. These little celebrations will enable you keep motivated and benefit from the journey.

Are you seeking to rent for sure positions proper now?

FlexC itself has a hybrid workforce mannequin, our doorways are at all times open to expertise throughout the globe. We should not have vacancies for any specific function. Nevertheless, If you happen to want to be a part of our group, please share your portfolio on [email protected]

The place can we go to study extra?


Girish Kukreja
Founding father of FlexC

Uncover the very best methods of profitable enterprise homeowners

Be part of our publication and obtain our handcrafted recap with the very best insights shared by founders in Starter Story every week.

Helpful, handy, and free:


Do you know that manufacturers utilizing Klaviyo common a 95x ROI?

Electronic mail, SMS, and extra — Klaviyo brings your advertising all collectively, fueling development with out burning by means of time and sources.

Ship extra related electronic mail and textual content messages —
powered by your information.
Klaviyo helps you flip one-time consumers into repeat clients with all the facility of an enterprise answer and not one of the complexity.

Be part of Brumate, Beardbrand, and the 265,000 different companies utilizing Klaviyo to develop their on-line gross sales.

Strive Klaviyo without cost proper now ➜

Leave a Reply

Your email address will not be published.