I Launched A Mac App With Zero Promoting [800+ Customers In First 8

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Good day! Who’re you and what enterprise did you begin?

Good day! I’m Siddharth, an iOS engineer based mostly in Singapore, and I simply crossed $5000 in income from my first indie app DisplayBuddy, which I’ve been engaged on alongside my full-time job.

DisplayBuddy is a Mac app that permits you to management exterior shows linked to your Mac immediately out of your menu bar – no want to the touch these clunky monitor buttons! The app first shipped in Feb 2021 – 15 updates & zero promoting later, I am at 900 blissful clients.


What’s your backstory and the way did you give you the thought?

In the beginning of the pandemic when WFH was turning into a factor, everybody together with my colleagues began investing in wonderful desk setups, shopping for up fancy displays and standing desks. One among these was a teammate of mine who purchased a big 49 inch Dell ultrawide monitor. He used this monitor together with his work laptop computer and gaming PC and infrequently used to speak about how painful it’s to change between his PC and the laptop computer on his monitor navigating by means of the monitor’s interface utilizing that little joystick below it. I had a two-monitor setup at residence and had an identical drawback – throughout the day the displays have been too dim, and throughout the evening they have been too shiny. I needed to manually alter these settings on each displays day-after-day – and that sucked.

There are such a lot of individuals – that you simply’ll discover somebody who values the facet that you simply targeted in your product and pays for it.

I remembered utilizing some particular software program supplied by LG for one in every of its older displays which have been capable of change the brightness immediately from Home windows – and at all times questioned how that labored. After a little bit of analysis, I discovered about DDC/CI – a typical protocol most displays assist to permit controlling show settings from their enter. I hacked up a fast script based mostly on overtly obtainable protocol spec and some examples on Github – and it labored! The tech virtually appeared like magic – I used to be altering my monitor’s brightness and distinction immediately from my Mac!

I shortly tried it out on one other monitor from a special model, and that labored simply as effectively! This tech acquired me tremendous excited, and I knew there was no means I used to be ever going to the touch that tiny button below my monitor once more.

Take us by means of the method of designing, prototyping, and manufacturing your first product.

I began work on the prototype of DisplayBuddy in November of 2020. The preliminary drawback I needed to resolve was the one I confronted probably the most – adjusting the brightness of each my displays from my Mac. I bear in mind naively pondering I’d end this up in a weekend – a weekend that lasted 3 months to provide it the polish of one thing I may launch out to customers. And this was simply my MVP – the only and most useful interface I may consider – an unobtrusive menu bar app that has 3 sliders – brightness, distinction, and quantity (for displays with built-in audio system).

When you make the primary greenback on the web – there’s no going again. To see customers use your product and admire it’s a huge motivation for what I do

In fact, I had a number of concepts – Enter switching, superior show detection (to determine which displays had audio system), hotkeys, assist for adjusting coloration positive factors, show calibration, and so many extra. However preserving the MVP spirit, I targeted on sprucing the primary model and getting it out to a few of my first customers (my buddies who I knew used displays) and getting suggestions from them. I launched the primary beta of the app free actually as a reply to a tweet from @jpeguin who generously retweeted:


I stored it tremendous easy to provide suggestions as effectively – I created a google type and linked it from contained in the app. I had a complete of 15 customers give and most of them advised me they beloved the app and used it every day. This was my sign that the app was helpful, and I made a decision to go forward with additional sprucing the app for a public launch. My objective was now to ship the primary model publically as quick as doable, after which proceed including options later.

I stored the issues on the server-side easy – I used webflow to make a web site for DisplayBuddy and acquired a paid plan to export it out and host it totally free on GithubPages. For the precise fee – I used Gumroad, which simply allowed accepting funds from everywhere in the world with out worrying concerning the particulars. One other improbable function of Gumroad was that it generated a novel license key for every buy – which was sufficient for me to arrange licensing for the app with out worrying about preserving a backend server operating to handle person licenses.

Describe the method of launching the enterprise.

After virtually 8 weeks of constructing a number of the required functionalities to the app (licensing, onboarding, tutorial, and many others), and constructing the web site and brand, I launched the primary model of DisplayBuddy on Twitter on 1st Feb 2021 for $3.99. My first paid buyer was my dad.

Unique Launch Tweet right here.

I had a really small following on Twitter (~250), but it surely was the group I engaged with probably the most – I adopted individuals who I’m continuously impressed by and discovered from. The tweet acquired a little bit little bit of traction, and I acquired my very first paid customers from the platform.

I acquired extraordinarily fortunate within the sense that one in every of my beta customers turned out to be somebody from the press – Oliver from iMore – a tremendous press publication targeted on Apple customers. Seems, he confronted the identical drawback of brightness together with his displays as I and beloved utilizing the app. I reached out to him the second I launched my public model and requested him if he’d prefer to evaluate the app. He agreed, and printed a evaluate of DisplayBuddy on iMore a number of days later! This was my first huge publicity and helped me get my first set of customers to 50.

Since launch, what has labored to draw and retain clients?

I’ve had a really uncommon run of selling DisplayBuddy to customers. As a substitute of the overall website positioning or Adverts route – I’ve discovered the maker group of Twitter to be extraordinarily useful. Plenty of instances, the indie builders and makers on Twitter I’m continuously impressed by giving again by asking about what different persons are constructing – they usually retweet the stuff they like. I fortunately replied to some such posts, and other people with 50k+ followers at instances retweeted my product, which led to wonderful spikes in getting the phrase out and gross sales of DisplayBuddy.

I additionally usually enlisted the assistance of my brother @madebytushar (who’s fortunately a designer) to construct some advertising and marketing photos and icons for DisplayBuddy, just like the Apple type one we did to show the options within the tenth replace to DisplayBuddy.


I’m nonetheless not a really common poster on Twitter, which explains my low follower depend. However Twitter is probably the most beneficial social community I’m a part of. Should you observe the correct individuals (different builders and makers for me) it’s a continuing supply of studying and inspiration.


Gross sales within the first month of launch – each the spikes listed here are retweets by individuals with 10k+ followers

How are you doing immediately and what does the long run appear to be?

DisplayBuddy has now settled at a mean MRR of $600, getting virtually all gross sales from searches on Google and previous critiques and options on press web sites and podcasts. I’m additionally proud to announce that DisplayBuddy has turn out to be a part of SetApp just lately – a Netflix like assortment of 200+ high-quality Mac and iOS apps for a flat month-to-month subscription, and has about 6000+ customers on the platform.

It’s fairly stunning to me that my most distinguished visitors supply is Google, contemplating I’ve by no means spent any time on website positioning – however I suppose that’s the advantage of making an excellent area of interest product with few opponents.

I nonetheless usually use Twitter to get the phrase out about new options I’m constructing, and what the roadmap of the product seems like. I’ve since created an account for @DisplayBuddy on Twitter as effectively, the place I tweet about gives and the newest updates to the app.

One factor that hasn’t labored nice for me is reaching out to press publications. I’ve reached out to a number of them, however have virtually acquired no replies or options. I did get fortunate with some podcasts, like MacBreakWeekly, which gave me a ton of customers – however that occurred organically.

By way of beginning the enterprise, have you ever discovered something notably useful or advantageous?

Whereas DisplayBuddy is extra of an indie app than a full-fledged enterprise – It’s been a tremendous expertise for me operating it solo, sporting a number of hats as a product supervisor, engineer, designer, and marketer.

The most important factor I’ve discovered is – when you make the primary greenback on the web – there’s no going again. To see customers use your product and admire it’s a huge motivation for what I do. And it’s additionally a giant increase in confidence – contemplating somebody would pay their hard-earned money for one thing I’ve constructed.

Should you’re on the fence on beginning something, even on the facet – my primary recommendation can be to ship an MVP. Work out how one can remedy an issue or carry worth to somebody as quickly as doable, and ship it. There’ll at all times be competitors, and sure they is perhaps higher / cheaper than what you’re constructing. But when you already know you are able to do even one facet of that product higher – it doesn’t harm to strive. There’s at all times a market, and there’s at all times somebody who values the facet you’re specializing in and is keen to pay extra for it.

What platform/instruments do you employ for your small business?

I’ve stored the stack for DisplayBuddy intentionally easy.

I created the web site of DisplayBuddy on Webflow– and exported it utilizing a paid plan to host it on GitHub Pages – which is hassle-free for internet hosting static web sites and is free.

To promote the product and course of buyer funds, I exploit Gumroad. One other facet that works tremendous effectively for me on Gumroad is it makes it tremendous straightforward to provide out refunds – which I exploit as a result of DisplayBuddy gives a 7-day no-questions-asked refund. Gumroad additionally generates a novel license key for every buy (they usually present an API for it) – due to which I don’t want my server to handle person licenses and stick with it 24×7.

The app itself is a local Mac app and is inbuilt Swift, Goal-C, and C on my Macbook Professional.

What have been probably the most influential books, podcasts, or different sources?

This has been straight-up twitter for me. I have been following a number of makers and other people within the iOS / Apple developer group on the platform for some time – and all the pieces they make and share with the group has been tremendous inspiring for me. I’ve additionally tried being extra lively myself, usually sharing my journey constructing DisplayBuddy within the hope it evokes another person.

Recommendation for different entrepreneurs who need to get began or are simply beginning out?

Ship your MVP and get person suggestions early. Your first customers will function the perfect guides for what function or facet of your product it is best to concentrate on and construct on.

Don’t fear about opponents/pricing – regardless of how saturated the market may really feel – and that is one thing that has perpetually stopped me from transport my tasks – I’ve realized there’s at all times house for extra. There are such a lot of individuals – that you simply’ll discover somebody who values the facet that you simply targeted in your product and pays for it. DisplayBuddy had free, open-source opponents, however I nonetheless managed to get a wholesome quantity of customers as a result of individuals worth the points DisplayBuddy targeted on (minimalist, useful)

Final however not the least, when you’re on the fence about beginning one thing – JUST DO IT. Sustain the MVP spirit, and attempt to construct a enterprise with a smaller preliminary funding to validate and take a look at your concept out. This is applicable in every single place, even for conventional companies – need to begin a boutique? Attempt promoting a costume or two on-line to see if customers are keen to pay in your work. Need to open a bookstore? Begin with a short lived stall in a close-by truthful to see demand (my spouse did this with a bunch of jewelry she crafted!)

Are you seeking to rent for sure positions proper now?

For the time being, DisplayBuddy is an indie app managed and constructed solely by a group of 1 – me. However I’d like to see it develop sufficient so I would like to rent another person to work on it!

The place can we go to study extra?

When you have any questions or feedback, drop a remark beneath!


Siddharth Gupta
Founding father of DisplayBuddy

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