I Leveraged My Expertise To Begin A $72K/12 months Auto Reply Apps

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Who’re you and what enterprise did you begin?

Hello. I’m Michael Ginzburg, 57 years outdated cell app indie entrepreneur, founder, and proprietor of LeMi Apps – SMS Advertising and marketing Auto Reply Apps for Small Enterprise Automation.

Don’t go away but – consider me, you possibly can / will be taught quite a bit from our story!

Not less than we now have discovered quite a bit in regards to the full circle of cell (android) apps enterprise, ranging from an concept, structure, SPEC, UI, design, growth, technical writing, interface, and value analysis, QA after which publishing, upkeep, help, new options analysis, and growth.

That is just the start (normally rookies – as we had been, don’t see the total image) of the lengthy, onerous work of cell enterprise growth.

All stated above, needs to be ideally primarily based, on properly researched and identified prematurely: monetization channels, worth mannequin, advertising, promotion, and gross sales technique.

Yet another essential level, if not crucial “Based on Gartner, lower than 0.01 p.c of all client cell apps will grow to be financially profitable” – means only one of 10,000. Lower than 1% of all apps will attain $5000 month-to-month income

99.99% of Cellular Apps Will Fail!


We promote consumer-oriented apps (restricted variations) by means of a number of app shops (Google Play, Amazon, and others) and currently began promoting full-featured apps’ variations by means of our web site as properly.


Reply to Missed calls, Incoming Texts, Sign, Telegram, Fb, WhatsApp + 10 extra Messengers when you’re

  • busy
  • in a gathering (maintain your conferences freed from interruptions),
  • on trip,
  • out of workplace
  • driving (robotically flip ON, when your telephone connects to your automotive through Bluetooth),
  • sleeping
  • watching a film
  • and so on

For instance

Our workplace will stay closed till the tip of this week for the Thanksgiving Holidays. However we’re right here for you. All your requests shall be answered as soon as we’re again. In the meantime please go to our web site.

Small enterprise and self-employed-oriented app. The app replaces the earlier choice that small enterprise homeowners had of utilizing well-known, however costly, SMS Advertising and marketing companies.

That is the one android app permitting Key phrase-based SMS Auto Response and it’s greater than 5 occasions cheaper than even the lowest-priced companies.

These days, prospects need quick entry to info that’s related to their present exercise and simple to entry. Texting is likely one of the most generally out there strategies of communication that’s fast and accessible. Sending a key phrase by means of SMS could be a good way for purchasers to work together with the enterprise.


Deal with inquiries in your services and products; auto-reply to leads; reply most often requested questions and far more – auto reply triggered by acquired key phrase.

Prospects immediately request service/product info by texting you a particular key phrase

You ship prompt, automated textual content messages to prospects / potential purchasers after they’ve texted a particular key phrase to your telephone quantity


What’s your backstory and the way did you provide you with the concept?

So, in 2013, at 49 years of age – sure, 50 was coming quickly -☺ I had 15 years of expertise (I began in 1998) working as a software program/web sites product supervisor, usability skilled, venture and advertising supervisor.

I used to be on the lookout for an space by which I might apply the gathered data and expertise. A number of members of my household labored within the subject of cell telephony and cell purposes and actively beneficial this route to me to attempt to open a small enterprise on this space. (it’s value noting that my fundamental schooling is M.A in Telecommunication and Management Methods). Subsequently, the world shouldn’t be unfamiliar to me.

So the choice was taken. And I made a decision that primarily based on my expertise, all I would like is an concept and a small amount of cash to rent 1-2 programmers to develop an utility. Then the revenue will enable me to take care of and increase the venture.

I selected the concept and even performed analysis that confirmed the presence of demand and low competitors at the moment for an answering machine (autoresponder) for missed calls and textual content messages.

Mistake #1: (vital)

I made a decision to start out creating an android utility after which “translate” it for the iPhone. I didn´t know that the iPhone doesn’t enable the implementation of this performance.


I bought caught on Android, deciding that it was extra handy to develop this utility and use its fundamental performance to develop extra associated purposes and thus dominate in a particular area of interest.

That’s what I did, and after 3 years I already had 17 purposes and I’ll say immodestly, I occupied a number one place within the subject of communication purposes, particularly autoresponders and textual content message schedulers

Mistake quantity 2: (later turned out to be additionally vital)

We began distributing and promoting apps within the Google Play Retailer and because it took loads of effort, we didn’t increase the promotion to different shops and distribution channels.


In 2019 Google restricted using Calls and SMS permissions, (means we are able to’t any extra implement a lot of the performance of our apps) and because of this eliminated our apps in addition to nearly all purposes with related performance, about 250-350, (presumably making exceptions for 1-2 purposes) from the Google Play Retailer.

To Make an extended story quick, over time, we managed to return 4 of our purposes, though with restricted performance, and once more take the primary positions as SMS Auto Reply apps

After 2 years (2021), we additionally lastly began distribution (promoting) of our fill-functional apps from our company web site.

Don’t count on to develop your corporation solely from natural visitors. Allocate a big price range for pay per set up promoting.

Wanting forward, I’ll say that I continued (and proceed) 50 hours a month to advise company purchasers and the revenue from these consultations nonetheless, alas, exceeds the revenue from my purposes for which I spend a minimum of 150-200 hours per week

Take us by means of the method of designing your first app.

Let’s return to 2013. We’ve got created a easy fundamental SMS autoresponder app and began promoting it ($0.95) by means of Google Play Retailer. As properly, we now have launched an ad-supported model with 5 hottest promoting networks built-in exhibiting uncommon adverts in a really mild method

1-st app’s prototypes;


Fairly quickly we had 500.000 customers for our free app and about ten thousand paid customers. Sure, that is roughly a proportion – Paid apps customers about 2% of free app customers.

At the moment after going by means of the total cycle of “app growth“ (together with all 20 parts) we now have a bit higher proportion between so-called Free (adverts supported + in-app purchases) and Paid apps. Paid app customers 10% + of free app customers.

Probably the most vital section was testing – high quality assurance. Since we didn’t have sufficient units for testing (and had no allotted price range to buy 10-12 various kinds of Android units), we employed 10-15 freelancers, so-called “testers” (truly merely Android gadget homeowners) all around the world (primarily East Europe and Asia) to run UI and performance checks. As well as, we used the service of “digital” entry to android units for our testing.

These had been the primary surprising bills.

Additionally, throughout the QA section, we realized that it will likely be onerous to offer high quality help with out “distant entry’ to prospects’ units. So we developed and built-in it into our first app hidden debug mode. The consumer might activate debug mode to unravel device-dependent points.

Later it turned out that this is likely one of the vital choices taken at an early stage, which allowed us to rapidly and effectively repair breaking useful bugs and issues related to the presence of a number of thousand (at the moment) sorts of android telephones.

This, in flip, was mirrored within the excessive score of our purposes, which, due to steady suggestions from customers and the time that we allotted to reply to them, we managed to take care of for a very long time. Even after 8 years and 15,000+ sorts of supported telephones, our apps nonetheless have excessive scores.

These two components, bug-free apps, and excessive rankings are essential standards for getting excessive search positions within the Google Play Retailer.


Artistic options are wanted, that, at a particularly low worth of the appliance (we began with $0.95 – in the present day $6.90 for our consumer-oriented app), will will let you present steady help to customers

It is usually vital to develop a prioritization system and mechanisms for offering help. Since for a small firm consisting of 3-5 staff (at totally different levels) it’s nearly unimaginable to offer a,) telephone b) steady 24/7 c) for all attainable sorts of units, help

Most cell app growth firms overlook this vital facet.

See Name / SMS Auto Reply App evolution from 2013.


1st video of our first app;

Whether or not you are busy: driving, in a gathering, watching a film, sleeping, in a faculty, or simply the place you would like to not be disturbed, act so simple as 1- 2- 3.

  1. Set your Auto Reply and Calls / SMS Autoresponder will auto-respond to missed telephone calls and SMS with preset (by you) textual content message

  2. Set an inventory of individuals whose telephone calls you’ll obtain anyway.

  3. Set an inventory of individuals to whom you wish to ship personalised messages.

1st Press Launch –08/02/2013

1st Tweet – 08/02/2013;


Describe the method of launching the enterprise.

We’ve got launched our 1st app with none pre-launch exercise, with out “amassing” early fowl customers.

Don’t begin cell apps enterprise for those who shouldn’t have your advertising (promotion, gross sales) price range a minimum of 3 occasions larger than your growth price range.

For our B2B Key phrase-based SMS Advertising and marketing Autoresponder App launch, 4 years later, we already discovered the significance of pre-launch exercise and used social media platform, Product Hunt and BetaList to offer discounted costs for pre-registered customers.

In 2013, the app market was nonetheless much less aggressive. Subsequently, since we now have taken all fundamental “should” actions comparable to creating full 4000 characters descriptions, all out there screenshots, video, press launch, photos, texts, web site (see beneath).

As well as, instantly after the app launch, we began a/b testing of all out there ASO parts.

We began seeing loads of prospects – about 2000 a day for our free app from solely natural app retailer visitors.


Since launch, what has labored to draw and retain prospects?

For 8 years, we now have tried all out there acquisition channels. A few of them require advanced setup and administration, others easier and time-consuming. I might actually say we now have bought from low to medium conversion price per common consumer. We by no means attain a excessive conversion price per common consumer from any paid channel.

Will price beneath a few of them in accordance with our degree of success. Think about we now have distributed/offered purposes (within the communication, productiveness, enterprise classes – NOT a GAME app. There’s a enormous distinction within the degree of curiosity, acceptance, engagement, and so on.

Standing alone – ASO – App Retailer Optimization

  • In all probability crucial technique to get natural app retailer visitors
  • Do not save time and efforts required for ASO

Social networks upkeep to get free visitors

Along with our accounts, we collaborate with influencers on the next networks;

  • Twitter
  • Fb
  • YouTube
  • Pinterest

Excellent expertise on

PPI channels

  • Fb Adverts – most profitable expertise
  • Google Adwords
  • Twitter Adverts
  • Bing Adverts

We tried however didn’t get any “spectacular” outcomes from

  • Paid PR/Influencer
  • Person referrals/influencer advertising
  • Incentivized referral

Simply fundamental must-have channels

  • Search Engine Optimization
  • E mail advertising

Keep away from or a minimum of don’t rely solely on giant monopolies comparable to Google Play Retailer or Apple App Retailer.

Just a few milestones are on our means:

2015 – Acceptation to the Bootstrap observe of FbStart, Fb’s program

“Congratulations! Your app has been accepted to the Bootstrap observe of FbStart, Fb’s program to assist cell startups succeed. Your app was chosen due to its spectacular growth to date and its potential for continued development. As a part of the Bootstrap observe, you might be eligible to obtain as much as $30,000 in free companies and instruments from Fb and our companions.”

2017 – Launch of our principal B2B app Key phrase primarily based SMS Advertising and marketing Autoresponder App

Within the subscription-based app, we now have tried to promote subscriptions per quantity of used key phrases.

1 key phrase subscription – $3 per 30 days

Limitless key phrases – $200 per 30 days

2018 – Monetization technique change + Worth drop for the Key phrase-based SMS Advertising and marketing Autoresponder App

We’ve got modified our technique to three limitless key phrase subscriptions;

  • 1month
  • 3 months
  • 12 months

The change resulted in a big improve within the subscriber base;

4 / 2019 – a drop of 14 from 17 of our apps from the Google play retailer

  • Google Play restricted use of SMS/ Calls permissions

We succeeded to maintain 3 of our apps with restricted performance by altering permission-based communication to notification-based. Our apps are the ONLY apps on Google Play Retailer that present this performance.

8/ 2019 – Begin of distribution on Amazon App Retailer

No actual success in-app gross sales.

Amazon App retailer not even a 1% of Google Play retailer from the consumer quantity viewpoint

As well as, Amazon calculates the revenue from the sale of purposes per retailer (the per 8 shops) and forex. The minimal quantity paid is 100 items of a sure forex. So for those who promote USD 97, GBP – 86, EURO – 93, you gained’t get your cash till 100 items are gathered in every forex. The fee is finished 60 days after the sale month. To check Google Play fee is finished on fifteenth of the following month

11/2019 – we begin providing on Google Play retailer – MULTI-CHANNEL EXPERIENCE

SMS, Fb, WhatsApp, Sign, Telegram, LinkedIn, Instagram, Skype, Line, or Viber. Construct a constant messaging throughout every of those channels.

Offering a multi-channel expertise to your prospects means advertising, promoting, and serving prospects on all channels to create an built-in buyer expertise regardless of the place a buyer reaches out.

The expertise would be the similar for customers whatever the platform they select to message you to get info.

**6/2020 – Right here at LeMi Apps, we determined to Assist Companies and Self- Employed and are opening our Key phrase primarily based Advertising and marketing Auto Reply App for FREE USE OF “SAFETY KEYWORDS” throughout the COVID-19 PANDEMIC.

For instance:

  • Textual content COVID, to get present laws associated to the COVID-19 pandemic
  • Textual content SAFETY, to get present security tips
  • Textual content MEASURES, to get of evaluation all the protection measures we now have in place
  • Textual content EMERGENCY, to get an inventory of emergency provides
  • Textual content MEDIC, to get a beneficial checklist of disinfectant and hygiene gadgets

Arrange COVID-19 associated Auto Replies, to make sure your prospects get the data that issues proper now!


9/2021 – begin promotion of apps bundle for Actual Property Brokers, Property Managers, and so on


How are you doing in the present day and what does the longer term appear like?

Proper now our revenue break up is as follows:

  • Google Play Retailer – nonetheless 75%
  • Web site – 20%
  • Amazon App store- 1%
  • Different channels – 4%

Our Plans

From the event viewpoint, we now have:

  • Prolonged 1-year plan for extra options growth for present apps
  • 2 new apps that could possibly be used for the up-sale and cross-sale (similar small enterprise viewers)
  • We’re going to outsource some growth in 2022

Advertising and marketing oriented growth:

  • We have already got 1 reseller and going to formally open the reseller’s program
  • Associates program primarily for our client apps

Quick time period targets:

  • In 2022 improve a part of net retailer gross sales
  • Scale income to $30000 thousand/month

Long run targets:

  • To be acquired by an enormous cell firm or cell advertising company
  • Begin new cell apps enterprise – likely with the identical staff (we now have a few ‘wining” concepts – primarily based on our enormous expertise)

Via beginning the enterprise, have you ever discovered something significantly useful or advantageous?

I’ve talked about by means of my different solutions a few vital errors and then again good choices.

Our principal learnings we now have summarized beneath

Close to abilities, indie entrepreneurs have 2 choices:

  1. You’ve a price range to rent specialists to be just right for you.
  2. You be taught and purchase abilities and useful skills that could possibly be used for

  3. Detailed skilled specification of the necessities for employed specialists – which ends up in decrease prices and higher high quality of labor.

  4. In home manufacturing

I’ve discovered;

  • Easy design
  • Video modifying
  • Primary HTML
  • WP – all our web sites I constructed 95% myself
  • All talked about above Promoting platforms
  • search engine optimisation – excessive degree expertize
  • Totally different analytics platforms
  • And far more

What platform/instruments do you utilize for your corporation?

There are dozens of instruments ( I might say near 100 totally different instruments) that you have to be taught and use to develop your cell apps enterprise. Ranging from growth instruments – prototyping, designing, creating, testing, and so on. Proceed with help instruments, analytics, advertising, gross sales, writing, and extra.

Will checklist just some most likely crucial fundamental sources (examples – you possibly can select different options);


  • Microsoft Phrase
  • Microsoft Excel
  • Microsoft PowerPoint
  • Notepad ++


Net Improvement


  • Paint.internet – Free Software program for Digital Photograph Modifying
  • Photoshop
  • Camtasia: Display screen Recorder & Video Editor (Free Trial)

search engine optimisation

What have been essentially the most influential books, podcasts, or different sources?

There are quite a bit (I might even say too many) sources out there for cell apps enterprise builders. I’ll checklist just some of them with could be very skilled. Once more, there are far more guides and sources. Don’t cease studying. Allocate a minimum of 1 hour a day to be taught new stuff about cell apps developments, advertising methods, ongoing analytics – VERY essential.

Recommendation for different entrepreneurs who wish to get began or are simply beginning out?


  1. Don’t begin cell apps enterprise for those who shouldn’t have your advertising (promotion, gross sales) price range a minimum of 3 occasions larger than your growth price range.
  2. Don’t count on to develop your corporation solely from natural visitors. Allocate a big price range for pay per set up promoting.
  3. Think about cell apps enterprise could be very onerous and time-consuming.
  4. The cell apps world (units, platform) is extremely delicate and quickly creating, so it requires fixed consideration and continuous adaptation growth.
  5. Diversify your dangers!!
  6. Diversify your distribution channels.
  7. Keep away from or a minimum of don’t rely solely on giant monopolies comparable to Google Play Retailer or Apple App Retailer. They won’t reckon with you (take into consideration your pursuits) and together with your investments. If you’re not sufficiently big, you can be crushed. And alas, there isn’t any one to speak

The place can we go to be taught extra?


Michael Ginzburg
Founding father of LeMI Apps

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