I Make $1.2M/Yr Serving to Individuals Set Up Their Firms In UAE –

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Howdy! Who’re you and what enterprise did you begin?

Hello guys! We’re Elena and Andrew, and we’re company companies suppliers within the UAE – we run a enterprise consultancy firm in Dubai for 9 years already.

Our firm is known as Emirabiz – a enterprise setup in Dubai. We assist established businessmen and start-up entrepreneurs from everywhere in the world to arrange firms within the UAE, get native enterprise services, and probably relocate to the United Arab Emirates.


UAE has dozens of the way of establishing the enterprise. We needed to turn into essentially the most clear consultancy right here, who can help the shoppers to find essentially the most appropriate method for his or her enterprise registration.

We have been the primary firm who printed all our charges on-line on our web site as an announcement of the customer-oriented and sincere method of doing our job.

We began as a “one-man-show”, however managed to develop rapidly. We now reached some extent of getting about 15 full-time staff and common month-to-month income of over 200K USD.

What’s your backstory and the way did you give you the thought?

Our background is way from what we’re doing now. Earlier than shifting to the UAE, I attempted a couple of issues like being a personal tutor, an editor of a scientific journal, and at the same time as a small tour agent (I used to be organizing excursions to the Himalayas for Ayurvedic detox applications).

My companion Andrew had a fantastic expertise in constructing “promoting web sites”, Web advertising and marketing, and promotion of start-up firms on-line.

To reach something, you have to take the danger, work laborious and be affected person.

Initially from Russia, we by no means considered shifting to the UAE. However a household of our buddies who occurred to be our prospects on the similar time, supplied us to go to Dubai and assist them out with their start-up enterprise in Dubai. Being adventurous folks, we agreed.

Evidently, good buddies typically turn into the worst enemies relating to making enterprise collectively. We labored for our buddies’ firm actually for a few months and needed to resign attributable to plenty of private causes and misunderstandings.

Fortunately, whereas being in Dubai for the primary month, we found one area of interest that seemed like a “rooster that lays golden eggs”. It was a distinct segment of company companies offering. Or just talking, helping folks of their enterprise registration within the UAE.

It was in 2013 once we noticed an enormous demand for enterprise incorporation within the UAE market. Individuals from everywhere in the world have been coming right here to open their firms, financial institution accounts, get residency and relocate to this tax-free nation.


The market was stuffed with “consultants” who did their enterprise in extraordinarily unprofessional methods and even cheated folks. The Center East has its specialties. We realized that if we offer a greater high quality of companies, be sincere with our shoppers, and provide clear pricing, it will likely be successful. That’s when the Emirabiz enterprise setup in Dubai crystallized in our minds.

Many individuals ask if we knew something about enterprise registration and associated companies within the UAE once we got here right here. The reply isn’t any. However having the ability to be taught quick and never having a lot of a alternative, we took a threat and gave it a strive.

Andrew constructed a one-page web site and launched Google Adverts. And we began to get inquiries. I nonetheless keep in mind how scared I used to be to choose up the very first cellphone name from a consumer!

We had completely different roles in beginning the enterprise: he was in command of promotion, I used to be in command of gross sales.


UAE is an costly nation and life right here requires fixed earnings. Furthermore, to dwell right here legally, anybody must have a resident visa. So after we realized that there’s a demand for our companies and the market is stuffed with potential, we registered our first firm and opened our resident visas underneath it.

We didn’t have sufficient funds and needed to borrow cash from our good friend. So, we had an organization, a rented condo, a automobile, and a web site – these have been all our “instruments” to begin and we couldn’t afford to fail!

Take us by the method of beginning your online business.

After we began our enterprise, we realized that one of the best ways to market it could be Google Adverts. We have been fortunate that not many rivals might do it in the proper method – we took nice benefit of it.

Since we’re within the space of enterprise setup, we understood that we needed to be taught lots! I imply, all the pieces! Although UAE has plenty of free zones (about 40) and a enterprise might be registered in any of them, we determined to be taught from one.

It was Ajman free zone and it was booming at the moment (in 2013-2014) as a result of it had low-cost costs and versatile cost circumstances which shoppers appreciated.


We registered our personal firm there, received our resident visas, opened a company checking account in one of many native authorities banks – having gone by the method, we might begin consulting folks.

Our first touchdown web page was promoting this free zone solely. The free zone didn’t have web site at the moment, so our web page was a extremely good supply of data for the folks.

Earlier than beginning something you have to be clear about who your shoppers are. Make a portrait of a consumer and launch some focused adverts to see if persons are enthusiastic about your services or products.

We labored 24/7. I keep in mind when the working week was coming to finish, I used to be upset that the weekend was coming and I might not be capable of shut any offers till the following week! We would have liked these gross sales!

Step-by-step, we designed our scripts, our presents, met a couple of helpful folks within the trade, received to know the bankers and the immigration officers within the free zone. The ball began to roll.

Describe the method of launching the enterprise.

It took us about 2-3 months to turn into assured in what we do. Each week we have been getting an increasing number of leads and shutting extra offers.

Every consumer wants a while earlier than the preliminary inquiry till the second he comes to a decision and goes forward with our companies. The typical time-frame for that is about 2 months. So after 3-4 months we already had offers that have been closing repeatedly.

We spent about 10K USD on our firm registration and resident visas. We didn’t have to take a position a lot into advertising and marketing since we did it ourselves. We paid just for Google Adverts, which at the moment was fairly reasonably priced within the trade of enterprise setups within the UAE.

It feels like a quite common factor, however the greatest lesson we discovered from the beginning is – to go forward and simply do it. In case your services or products is even barely higher than what the market presents, the shoppers will likely be yours.

We understood that we’ve got to forge forward and transfer our personal firm from Ajman to Dubai, lease a correct workplace and develop our on-line presence. It took us precisely one yr to relocate our agency from a small free zone of Ajman to essentially the most prestigious and well-known Dubai free zone referred to as DMCC.

We rented a 100 sqm workplace on the twenty ninth flooring of a fantastic enterprise heart. It was shell and core and we had to spend so much of our earnings on the fit-out which was costly in Dubai. We spent about 25K USD for the preliminary fit-out and a few furnishings. The workplace lease was about 24K USD per yr.

We needed to create a wonderful area the place shoppers would like to be. It turned out beautiful, spacious, and had a fantastic view. Each 2nd buyer was taking photos close to our workplace window.

We employed our first staff, grew to become companions with nearly all of UAE enterprise registration authorities, and streamlined our enterprise routine. It was the second we realized that we did it!

Wanting again on the entire journey, it was not simple in any respect however 100% price it. To reach something, you have to take dangers, work laborious and be affected person. Outcomes can’t be quick, however you’re at all times in a position to see the development. And sure, admit errors should you make them, right them and maintain them ongoing.

Since launch, what has labored to draw and retain prospects?

The most effective instrument to draw and retain prospects for us has at all times been Google. We used to do AdWords in the beginning however steadily moved to search engine optimisation optimization.

We managed to deliver our fundamental web site to the highest of Google search outcomes by many key phrases, for instance, should you seek for a UAE residence visa, you can find us first.


We tried selling ourselves on social media, however it by no means labored properly. I suppose it’s as a result of we promote fairly a particular product, which is difficult to promote on Fb or Instagram. Seems like shoppers seek for enterprise setup in UAE solely on Google.

The phrase of mouth is a good factor too! We’ve had plenty of pleased shoppers who referred their buddies to us.

We received into partnerships with a couple of legislation companies in several elements of the world. They repeatedly refer prospects to us. We at all times present good charges and coaching to our companions, in order that it turns into simple for them to supply UAE enterprise setups to their shoppers.

Our search engine optimisation practices

We use numerous search engine optimisation practices and essentially the most environment friendly ones for us are:

  • Key phrase search
  • Backlinking
  • Distinctive content material

I might say that the manufacturing of distinctive content material is essentially the most environment friendly instrument. It is usually essentially the most time-consuming, however belief me it pays off.

Not many rivals available in the market have high-quality content material. Often, it’s stolen from different web sites and is outdated or not useful to the consumer in any respect.

We make each effort to generate high-quality content material with plenty of detailed and up-to-date info that shoppers would discover useful.

We produce about 20-30 new articles per 30 days. Not all of them are printed on our web site, we publish on exterior assets too.

As for the selection of subjects, we examine the key phrases and create our subjects round them, ensuring that the articles are detailed and stuffed with helpful data.

We intention at making our web site an enormous base of data, which individuals can depend on. Not essentially the entire guests would convert into shoppers, however having your web site visited repeatedly and trusted helps to put it up for sale.

As for search engine optimisation instruments, we use Ahrefs. We discover it handy and fairly exact. We additionally need to help native Russian firms since we’re from Russia initially.

How are you doing at the moment and what does the longer term seem like?

We proceed engaged on our improvement and development each single day. We’ve got a staff of about 15 folks now.


The vast majority of them are gross sales managers. Their accountability is to seek the advice of shoppers, study their companies and aims and provide the absolute best resolution for them within the UAE market.

We’ve got survived the Covid 19 pandemic and managed to retain all our workers in place. Furthermore, we even managed to stay worthwhile even in the course of the lockdown occasions.

We see an enormous market potential now and work on additional growth – on-line and offline too.

We at all times work as a staff not solely as founders of the enterprise but in addition with all our staff in our day-to-day operations. We’ve got a family-like workplace and at all times help one another.

Having a dependable staff, we’ve got a robust backup and may deal with additional development. The subsequent step will likely be opening a consultant workplace in Moscow.

By beginning the enterprise, have you ever discovered something significantly useful or advantageous?

Crucial factor we’ve discovered is that it’s higher to deal with long-term and secure improvement somewhat than anticipate quick skyrocketing development.

Quick development is feasible, however any small mistake may cost a little you a large number. Graduate development technique means that you can adapt to the market and keep away from any rash selections.

Additionally, fairly a banal assertion that works – by no means hand over. It’s a key to success, which unusually sufficient, not everybody desires to make use of.

What platform/instruments do you employ for your online business?

As for the instruments, our fundamental energy is content material. We continuously develop our web site, publish articles in numerous assets, and participate in occasions in our trade.

Helpful content material attracts nice numbers of leads, which get transformed into prospects.

To sum it up, our web site is the most effective instrument for our enterprise development. However it’s important to continuously work on it, particularly on search engine optimisation, to keep up natural visitors.


Recommendation for different entrepreneurs who need to get began or are simply beginning out?

Earlier than beginning something you have to be clear about who your shoppers are. Make a portrait of a consumer and launch some focused adverts to see if persons are enthusiastic about your services or products.

In case you see the curiosity of potential shoppers, it’s already 50% of success! In case you don’t, take into consideration any enhancements in your product or the advertising and marketing instruments you’re utilizing. Make adjustments and check out once more. And simply carry on attempting till you begin getting the outcomes.

Are you trying to rent for sure positions proper now?

We continuously seek for the proper folks to turn into members of our staff. I might say that we’re in everlasting search of gross sales managers/consultants.

We’re additionally in search of good content material creators, graphic designers, and copywriters.

The place can we go to be taught extra?

You probably have any questions or feedback, drop a remark beneath!


Elena & Andrew
Founding father of Emirabiz

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