I Stop My Full-Time Job & Began A $42K/Month Web site Rental Enterprise

Posted on

Good day! Who’re you and what enterprise did you begin?

Good day, my identify is Luke Van Der Veer and I’m the founding father of Web site Rental Teaching.

Web site Rental Teaching teaches folks easy methods to create a passive revenue by renting lead era web sites to native companies.

Our teaching purchasers are a fair break up of 9-5’ers and enterprise homeowners, all of whom share a need for time freedom. The 9-5’ers are sometimes seeking to change their full-time incomes and stop their jobs. A few of them love what they do; others hate it, however all of them need extra management over their schedule.

Lots of the 9-5’ers have tried to construct companies on the facet earlier than, or they already run profitable facet hustles, incomes cash with online marketing, eBay, Amazon, dropshipping, community advertising and marketing, or MLM.

The enterprise homeowners need extra management over their schedules too. Most of them personal rental properties or put money into actual property, and fairly a couple of of them have additionally tried a number of facet hustles.

As of April 2022, I earn $42,000 monthly from web site leases. Nonetheless, that revenue will increase each month as I proceed renting out extra web sites.

What’s your backstory and the way did you give you the concept?

In 2013, I began a 9-5 job at Common Electrical within the human assets division. The each day workload left me feeling unfulfilled and utterly drained. One Friday, a teammate who was nearing retirement informed me about all of the issues she had missed out on due to work through the years, together with time together with her daughter.

I used to be making an attempt to hear, however all I may take into consideration was discovering a solution to stop the identical factor from occurring to me. There was no means I may stand working for 40 years within the hope of retiring sometime.

Over the following 3 years, I attempted each facet hustle possible to attempt to change my full-time job. The closest I received to with the ability to stop was after I was promoting liquidation stock on eBay and Amazon.


Working at my warehouse a couple of days earlier than Christmas

After a yr and a half, I used to be averaging $35,000 a month in income, however it got here at the price of my psychological well being and my social life. Each waking second I wasn’t at my job, I used to be at my warehouse sorting, testing, itemizing, and delivery merchandise.

Enterprise replace.

I discovered the laborious means that point was extra necessary to me than cash. I’ll have been capable of offload a number of the work by hiring staff however promoting on eBay and Amazon would by no means be actually passive. So, I finished.

Shortly thereafter, I invested $5,000 to learn to affect Google’s search outcomes with search engine marketing (search engine optimisation). After touchdown my first few purchasers, I noticed that my time was restricted and all I had executed was create one other job for myself. Fortunately, it additionally occurred to me that web sites are digital actual property; if I owned them, I may have a enterprise lease them from me.

So, I fired all of my purchasers and commenced constructing my digital rental properties. I stop my job on the 6-month mark and hit six figures by the one-year mark. That’s when a number of of my former search engine optimisation purchasers reached out and requested me to show them easy methods to construct digital rental properties too. I had by no means deliberate on instructing web site rental to anybody, it simply form of occurred.

Take us by means of the method of designing, prototyping, and launching the primary product.

At a excessive stage, the web site rental technique is straightforward.

Discover a area of interest that appears worthwhile. Construct a lead era web site for it. Rank the web site on the high of the search outcomes so it produces leads. Then, lease it out to a enterprise for a month-to-month payment.

At that time, the revenue is passive as a result of there’s nothing else to do. If you wish to enhance your passive revenue, you simply rinse and repeat the method.


The unknowns with web site rental have been all tactical: how to decide on niches, easy methods to develop the content material for the web sites, easy methods to transfer the web site to the highest of the search outcomes and guarantee it stays there long-term, and easy methods to promote to the enterprise homeowners, and easy methods to automate every part in order that the revenue is passive if you’re executed.

There was nobody I may ask for assist, so I went into this figuring out that it was going to require plenty of trial and error.

I additionally needed to settle for the truth that I’d in all probability make a ton of errors and spend 1000’s of {dollars} making an attempt to determine all of it out. However I assumed it will be price it if I may stop my job.

Describe the method of launching the enterprise.

For my first set of internet sites, I focused 5 completely different niches in my hometown. The thought behind area of interest variety was that if one didn’t work out, it wouldn’t matter as a result of one of many others would.

The one different criterion I considered was the recognition of the service, so I ended up with towing, HVAC, limousine rental, pest management, and tree companies.


Screenshot of my HVAC web site, 2016

The content material was the primary concern. I had no clue what to put in writing, so I imagined a persona for every web site and tried to put in writing about it. The content material turned out weak, however I launched it anyway.

Then, I noticed a presentation from Tony Robbins the place he talked about modeling success. The thought was that if somebody has achieved what you need, do the identical factor, and also you’ll get the identical outcomes.

I seemed to the main corporations in every area of interest for steering. If their web sites have been on the high of the search outcomes, I modeled every part they did.

I visited every web site and marked down the companies they provided and the content material subjects they wrote about. I paid for the analysis device, SEMRush, and downloaded all of the key phrases every web site ranked for.

I used one other device known as Majestic to obtain all of the hyperlinks every web site had earned. Then, I manually created an web presence for every of my web sites based mostly on the mixed info of all the highest rivals.

Within the first yr, I spent just a little over $25,000 on hiring digital assistants and making an attempt completely different instruments, techniques, and techniques to determine easy methods to get web sites to rank constantly and automate the web site rental course of. That cash was the whole thing of my job wage (besides lease and meals), mixed with shopper funds that have been all reinvested. I didn’t exit with pals, I didn’t go on trip, and I very hardly ever took a time without work. My birthday was one of many solely days I didn’t work, and I felt so responsible that I couldn’t get pleasure from it.

Since launch, what has labored to draw and retain clients?

Buyer attraction is completed fully with search engine marketing. Our focused, high-converting web sites generate 1000’s of shoppers based mostly on their place within the search outcomes. When a web site seems for the precise business key phrases, buyer curiosity is inevitable.

Save your self time, effort, and cash. The higher you outline your objectives, the simpler it is going to be so that you can discover a solution to obtain them.

With certified buyer leads in hand, we then attain out to growth-minded enterprise homeowners providing free referrals with no strings connected. By offering outcomes upfront with out asking for something in return, we’re capable of construct belief shortly. And since we’ve already confirmed that we are able to ship outcomes, the gross sales dialog turns into a lot simpler.

Daily, enterprise homeowners are bombarded by advertising and marketing corporations through e-mail and cellphone. The pitch is nearly at all times the identical: “You pay us X, we’ll ship Y.” The issue is that the enterprise proprietor doesn’t know whether or not or not you’ll be able to ship outcomes. Time after time, we hear enterprise homeowners describe our method as refreshingly completely different.

The gross sales course of is straightforward:

Discover growth-minded companies.

We establish companies that already pay for leads. This consists of companies that use Angie’s Listing, House Advisor, Thumbtack, Google Advertisements, Groupon, or any sort of lead era service. In the event that they’re already spending cash, it’s simpler to persuade them to reallocate a few of their promoting {dollars} to strive our service.

Slender down the record.

We examine the enterprise homeowners’ web sites first to ensure they’ll carry out all of the work the purchasers have requested. Then we evaluate their on-line rankings on Google, Yelp, Fb, and the Higher Enterprise Bureau. Particularly, we’re making an attempt to find out whether or not or not the companies (1) are skilled, (2) present high quality work promptly, and (3) keep communication with the purchasers all through the gross sales course of.

Ship certified results in the primary enterprise.

A trial run is the one true solution to see how companies perform. We refer a number of certified results in the enterprise utilizing our e-mail and name monitoring software program. Along with automating lead supply, the software program information all interactions between the purchasers and the enterprise proprietor for our evaluate.

Observe up.

After a couple of days, we comply with up with the enterprise proprietor to gauge their expertise and see whether or not or not they’d wish to proceed working with us. In that case, we negotiate a month-to-month flat payment that the enterprise proprietor pays to lease the web site from us. Funds are charged month-to-month by bank card by means of Stripe, and every part is automated.

The common lead era web site flat payment is $1,000 monthly. Nonetheless, the widespread flat payment vary is from $500 monthly to $5,000 monthly, relying on the goal area of interest, metropolis, lead quantity, and lead high quality. Throughout the teaching college students, changing a six-figure wage requires 8 web site leases on common.

Concerning web site rental pricing, we intention to ship a minimal of a 10x return on funding for the enterprise homeowners. We’re sending a whole lot of certified leads each month by cellphone and e-mail. Due to that, our shopper retention is near-perfect.


30-day name quantity for {an electrical} contractor, 2022

On the uncommon event {that a} enterprise proprietor leaves, they’re replaceable inside a few days as a result of there are at all times different companies that want to develop.

How are you doing at present and what does the long run seem like?

Our revenue margin is round 80% within the first yr, and 92% thereafter.

Widespread recurring prices embody:

  • Weebly web site builder: $78.39/yr per web site
  • CallRail name monitoring: $45/month for five native cellphone numbers and 250 native minutes
  • Area registration: ~$10-30/yr per area
  • Subscription to search engine optimisation instruments – SEMRush, Majestic, & Ahrefs: $59.95/month
  • Rank monitoring software program: ~$10-99/month
  • Outsourced hyperlink constructing: ~$25/week per web site

As well as, many teaching purchasers outsource particular components of the web site rental course of to avoid wasting time. The commonest one-time prices embody:

  • Outsourced content material writing: ~$150-300/web site
  • Outsourced quotation constructing: ~$300/web site

The area of interest choice standards we comply with guarantee a low competitors market, which eliminates the necessity for ongoing content material creation and the associated prices.

In 2022, the common funding to construct, rank, and lease one lead era web site was $1,088.39, excluding the price of any subscription-based instruments. The common time-frame from web site launch to rental was 91 days.

As soon as a web site is constantly producing leads and renting out to a enterprise, the revenue turns into passive as a result of there may be nothing left to do. The one ongoing work I carry out is spending 1-2 minutes each Monday morning to scan over a name monitoring report to make sure name volumes look regular.

One of the generally requested questions is in regards to the influence of Google’s frequent algorithm updates. One among two issues occurs: (1) our web site rankings enhance or (2) our web site rankings don’t change in any respect. The influence of Google updates is minimal due to the way in which we construct and construction our web sites.

Google is free for everybody to make use of as a result of they monetize its enterprise by means of promoting. Their objective is to ship the absolute best end result based mostly on the phrases you search. To outlive long run, Google wants to supply correct search outcomes so that folks maintain utilizing it and advertisers proceed spending cash on the platform. Because of this Google focuses so closely on high quality, trusted content material. Realizing that we take the time to put in writing nice content material and construct belief. It’s the rationale we by no means have points.

By way of beginning the enterprise, have you ever discovered something notably useful or advantageous?

Within the final 6 years, the one state of affairs that negatively impacted web site rental was the pandemic. I’ve 7 web site leases within the restaurant trade throughout New York Metropolis. In the course of the pandemic, NYC shut down all eating places for months.

This brought about name volumes to plummet from 50-60 calls monthly per web site to zero, making these 7 web sites quickly nugatory. When NYC allowed eating places to reopen, the decision volumes returned to regular inside a few weeks. Other than the annoyance issue, dropping the revenue from 7 web site leases had no influence on my monetary state of affairs due to the variety of niches throughout my web site leases.

Having web site leases in numerous emergency-related and important service niches is a means of sustaining a secure revenue long-term.

The primary tip I’d supply different entrepreneurs is to outline what success means to you. Should you don’t try this, it’s like being on a ship and crusing round aimlessly.

I at present handle a crew of two part-time digital assistants that deal with completely different components of the web site rental course of. One VA writes content material and builds web sites. The opposite VA handles every part else. I skilled each of them by sending them by means of the corresponding components of the teaching program. I give them a goal area of interest and a metropolis to go after, and so they run with it. We talk by means of Slackas wanted, however they’re primarily self-sufficient.

Wanting again, I want I had employed somebody to show me web site rental as a substitute of making an attempt to determine it out alone. I spent a lot money and time and simply saved failing.

It was mentally and emotionally draining to maintain testing issues and making errors, not figuring out if I used to be ever going to succeed. Worse than that, my family and friends didn’t consider I may do it. They saved telling me I ought to return and get a job because it was not working.

Fortunately, I’m cussed and didn’t hearken to them. If there’s something you wish to learn to do, discover somebody who’s nice at it, and ask them to show you. It’s one of many few shortcuts to success.

What platform/instruments do you employ for your corporation?

What have been probably the most influential books, podcasts, or different assets?

Essentially the most influential recommendation I’ve ever acquired was from the American creator and enterprise coach, Tony Robbins. He stated, “If you wish to achieve success, discover somebody who has achieved what you need, copy what they do, and also you’ll get the identical outcomes.” Tony defined that as kids, we be taught by instance. The folks we encompass ourselves with affect our mindset and habits. As we become old, society pushes us to be self-sufficient and deal with every part on our personal. However in enterprise, that doesn’t at all times make sense as a result of we hardly ever succeed alone. Realizing that success isn’t about luck or destiny, it comes right down to a alternative. Select to place your self within the place that offers you the very best likelihood of success.

Russell Brunson, the CEO of ClickFunnels, incessantly speaks in regards to the thought of modeling success and has referenced Tony’s quote many occasions. Russell additionally explains that it is mindless to attempt to blaze a brand new path when there may be already a confirmed path laid out for you. It’s one of many largest causes folks hand over and by no means obtain their objectives. Russell depicted this in his well-known Funnel Hacks webinar.


[Screenshot from Funnel Hacks Webinar, 2018

The second piece of advice that Tony Robbins offered was that “people don’t lack resources, they only lack resourcefulness.” This concept applies to business investments perfectly. People will always set aside money for the things that matter to them. They don’t lack resources, they lack priorities. Their goals need to move to the front of the line if they ever want to accomplish them. Someone might say, “I can’t afford it. I don’t have the money.” Instead, they should ask, “How can I afford it?” Shift your mindset and your mind will come up with a solution to the problem.

Advice for other entrepreneurs who want to get started or are just starting out?

The first tip I would offer other entrepreneurs is to define what success means to you. If you don’t do that, it’s like being on a boat and sailing around aimlessly. You have no direction.

I didn’t define success early on, which is why I ended up running different businesses that didn’t make me happy. Take a few minutes to get clear on what exactly you want life to look like in this future state where you have achieved your goals. Once you’ve got that perfect picture in your mind, you can create a plan to get there.

The thing that was most important to me was time. I wanted the freedom to be able to travel when I want, see my family when I want, have complete control over my schedule, and have money coming in without me working.

I wanted to “retire” myself. That requirement greatly narrows down the potential business opportunities that would have been a good fit for me. The income would need to be truly passive, which very few businesses are.

MLM was one of the business models I tried. I was a distributor with Market America. I built a team of 17 people and started making money, but it wasn’t passive.


Training seminar in North Carolina, 2014

We had weekly conference calls and training sessions with our team, we constantly met with people and held events to recruit new members and sell products, and we had frequent training seminars in other cities and states. At no point can you sit back and relax as the paychecks roll in. I tried! After building a team of 17 people in the first 5 months of business, I stopped recruiting and focused on helping my team instead because I thought I had done my part and it was their turn now.

They stopped working because I did. I learned the hard way that leading by example is a requirement because if you stop working, so does your team. Therefore, network marketing and MLM will never be passive. Had I known that, I wouldn’t have started that business in the first place.

Selling on Amazon and eBay was another business I tried. My business partner and I received monthly truckloads of inventory, sorted, organized, tested, and manually listed thousands of different products online one by one.

Every time something sold, we had to find it in the warehouse, package it, and ship it out. We worked 7 days a week, during lunch and after our normal job hours, often until midnight.

eBay and Amazon Update.

If we took a day off, we watched our sales drop because eBay and Amazon push your listings lower in the search results when you’re not actively listing new products constantly. We tried to hire employees to help manage the business so we could reclaim our time, but finding good employees was challenging and only about 80% of the business could be automated anyways. Just like with MLM, it wasn’t possible to create an entirely passive income with Amazon and eBay.

Save yourself time, effort, and money. The better you define your goals, the easier it will be for you to find a way to achieve them.

Website rental has given me a passive income, which has allowed me to travel all over the place and spend my time as I choose. I hope you’ll take a moment to figure out exactly what you want so you can reach your goals too.


9 vacations across 6 states and 4 countries in the last 5 months all thanks to website rental, 2022

Where can we go to learn more?

To learn more about the rental business model and how to create a passive income, visit the website.

You can also connect with me on Facebook.


Luke Van Der Veer
Founder of Website Rental Coaching

Want to start your own business?

Hey! 👋I’m Pat Walls, the founder of Starter Story.

We interview successful business owners and share the stories behind their business. By sharing these stories, we want to help you get started.

Interested in starting your own business? Join Starter Story Premium to get the greatest companion to starting and growing your business:

  • Connect + get advice from successful entrepreneurs
  • Step by step guides on how to start and grow
  • Exclusive and early access to the best case studies on the web
  • And much more!


Did you know that brands using Klaviyo average a 95x ROI?

Email, SMS, and more — Klaviyo brings your marketing all together, fueling growth without burning through time and resources.

Deliver more relevant email and text messages —
powered by your data.
Klaviyo helps you turn one-time buyers into repeat customers with all the power of an enterprise solution and none of the complexity.

Join Brumate, Beardbrand, and the 265,000 other businesses using Klaviyo to grow their online sales.

Try Klaviyo for free right now ➜

Leave a Reply

Your email address will not be published.