Some years in the past, I keep in mind seeing an organization whose boss believed that it’s best to be capable to say every part you want to say in a topic line. Over time, I’ve taken that to coronary heart and sometimes write to colleagues with a easy abstract topic line and sometimes no content material within the e mail.
- Have you ever finished the ABC report?
- Can we meet on Monday re ABC?
- Has ABC paid?
- When is the following assembly with ABC?
You get the concept. I don’t see the purpose of including Expensive you, regards Chris and extra textual content. In case you can ship an e mail with a headline, certainly that’s sufficient. In reality, to be particular, twitter has educated us to be this manner. Twitter, which is now over ten years outdated, educated us to provide updates of lower than 140 characters. Why ship extra?
The problem is that this has created an enormous ADD problem. ADD, Consideration Deficit Dysfunction, has come to the fore as a result of we will not focus for greater than 140 characters. Do you learn books? Do you learn lengthy articles? Do you learn this weblog to the top? Is it price it?
I do know that I undergo from ADD lately. If somebody makes a boring presentation, I play with my cellphone. Typically, I discover myself enjoying video games on my cellphone while watching a film. I do know that I can’t learn lengthy articles anymore. How dangerous is that for a man who’s an creator?
Nah. It must hit me within the face upfront or it’s not price it. It builds on one thing I’ve talked about earlier than, which is the ten-word headline. When speaking, you want the ten-word headline, the 100-word abstract after which the true deal every part.
Lately, don’t ship me 1,000 phrases or extra. Ship me the 10-word eye-grabber.
But it surely’s greater than this. I all the time keep in mind dropping a deal years in the past. We had produced a fantastic doc proposal, answering every part in depth. The doc regarded nice, was sure brilliantly, and will simply have been one thing you’ll have inherited.
However we misplaced the deal?
Why? It seems our doc was black and white and the competitor’s was in color. Greater than that, our wordcount was 45,000 phrases and theirs was 3,000. With the ability to articulate what you suppose in a number of phrases is a present.
“I didn’t have time to jot down a brief letter, so I wrote a protracted one as an alternative.” Mark Twain
It takes time to deconstruct what you wish to say into a number of phrases, however it’s definitely worth the time to do this. That’s why I believe it’s okay to only write a topic line on an e mail, to ship lower than 140 characters, to only say what you wish to say.
What are you making an attempt to say? Do you need to make it 1,000 phrases or extra?
Oh, and fyi, this text is slightly below 500 phrases, which is my regular.