Our Indie Tarot Decks Make $36K/Yr

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Hi there! Who’re you and what enterprise did you begin?

Hi there everybody, My title is Shamanth Suresh and I’m the co-founder of Tarot Stack.

We promote attractive Tarot, Oracle, and affirmation decks produced by unbiased artists. We additionally assist artists with publishing, printing, advertising, and gross sales of their Tarot or Oracle decks. Our prospects are searching for different divination instruments like Tarot or Oracle decks and have a eager eye for paintings.

We presently are working with inventive artists on publishing their Tarot and Oracle decks and have constructed up a large affiliate community of social media influencers. In our first quarter, we bought greater than half of our preliminary acquired stock, thereby selling the indie artists who we record on our web-store.

Some key figures we’re pleased with for attaining in a brief interval (4 months):

  • Complete decks bought: Over 250
  • Complete variety of followers in affiliate community (YouTube, IG & TikTok): 1 Million
  • Gross Gross sales: Over $15k

What’s your backstory and the way did you give you the concept?

Coming from a background working within the tech-corporate business for over 10 years, Eve & I all the time had a tough time discovering Tarot and Oracle decks with stunning paintings, imagery and which had a very good mix of interpretation and that means to the playing cards. Etsy and Amazon are usually not nice for locating new, attractive indie Tarot decks and are usually not designed particularly for the Tarot business as they simply concentrate on mass promoting and we determined to fill this hole by beginning Tarot Stack.

Do not work with associates who don’t align along with your mission, imaginative and prescient, and enterprise technique.

Eve has been occupied with and studying about Tarot and Oracle readings and decks for the previous 7 years and has achieved numerous skilled readings and obtained nice critiques, so this was an enormous benefit through the inception of Tarot Stack.

Take us by way of the method of designing, prototyping, and manufacturing your first product.

We allow consumers to find distinctive tarot decks produced by inventive and unbiased artists. We try to supply a considerate and enlightening expertise, proper from discovering the proper deck to unboxing.

We discover gifted artists who make wonderful Tarot, Oracle, or affirmation decks that target spirituality, paintings, aesthetics, colours, and simply something that might encourage somebody who’s on a journey of self-discovery. Intently monitoring artwork platforms, tarot and artwork hashtags, and the Tarot business on the whole, we’ve found there’s a lot expertise and delightful paintings that’s to be introduced to the proper viewers.

Our Imaginative and prescient is to create a significant house for unbiased artists to show their inventive passions into alternatives. We allow them to concentrate on their inventive pursuits by serving to them join with the proper viewers.

To assist unbiased artists see their paintings revealed, Tarot Stack affords printing and publishing companies. Our service contains working with high-quality printers and providing full flexibility on all facets of the deck, which will be tailor-made to the artist’s specs. For example, the deck’s field’s end – matte or shiny, the playing cards’ dimensions and thickness, gold foiling on the back and front.

Moreover, we provide a “Trial section” the place a restricted variety of decks are printed and artists get entry to the over 1 million Tarot audiences our affiliate community nurtures, the place they obtain suggestions and first impressions in regards to the but to be revealed deck from Tarot readers and creators. The identical vast viewers together with our buyer base will present artists with their audience.

Artists who use Tarot Stack get all this at no upfront price, since Tarot Stack funds the printing and publishing course of, which might in any other case price between $8,000 and $10,000 for artists to publish themselves. Artists retain full possession of their paintings and mental property.

Describe the method of launching the enterprise.

Step one was to jot down an in depth marketing strategy outlining completely different methods, competitor evaluation, monetary projections, and plans. We vetted the plan with different entrepreneurs we knew and up to date the plan based mostly on their suggestions. This was important for guiding us through the preliminary launch section.

Designing our web-store took 3 lengthy painful months as we centered on aesthetics, colours, imagery, and making an attempt to make the web site a practical e-commerce platform.

The enterprise was financed by way of the financial savings that we put aside for our enterprise ventures.

We quickly realized spending a complete month writing an in depth marketing strategy got here a great distance as we nonetheless look again on the plan typically once we get caught. Lesson discovered – spend as a lot time as potential on planning because it pays off.

Since launch, what has labored to draw and retain prospects?

Internet online affiliate marketing:

Labored nice for us to date. Discovering the proper associates is vital to success, take into account that it is a very gradual course of and requires numerous planning. Over the previous 3 months, we’ve labored with loads of social media influencers and located that solely 2-3 match our enterprise mannequin and gross sales technique.

After a number of weeks of beginning to attain out to associates, I rapidly discovered that writing templated emails and simply changing their names didn’t work! I put aside a number of hours each week to evaluation the affiliate’s content material, theme, and branding to design private emails focused for them. This obtained us our first social media influencer!

Metrics like follower depend are nice however having the proper followers is vital. Do not work with associates who don’t align along with your mission, imaginative and prescient, and enterprise technique, concentrate on filtering out and narrowing down associates.

I can’t stress how vital of a lesson that is for me – “Construct long-lasting relationships and take into consideration the large image”. Having affordable, well-defined expectations out of your associates, tone and voice play an enormous function in successful the hearts of your associate (Sure, strive to think about them as your small business associate and never a salesman).


The hermit Tarot doing an IGTV dwell of an unboxing of our merchandise;


Simply one thing so simple as our affiliate associate beginning the publish with “The stunning people over at @tarot.stack was sort sufficient to…”


Social Media Content material Administration:

Visitor posts, collabs, and UGC (Person generated Content material) have labored effectively for us to realize constant followers. Once more, as talked about earlier, spend time filtering your affiliate companions and actively reaching out for collaborations and visitor posts. Earlier than creating self-content, please spend time desirous about what “worth” you’re bringing to your viewers in the event that they have been to encounter your posts.


How are you doing immediately and what does the long run seem like?

To date, we’ve been worthwhile and have virtually made again our preliminary funding. We’re utilizing this so as to add extra inventory to our webstore and pursue the following steps in our printing and publishing course of. As we’re just some months outdated, it is onerous so as to add any extra element and stay up for updating this a yr later.

By no means cease experimenting and making an attempt.

Under is the month-to-month pattern of our gross sales quantity (4 months income):


Total Visitors (Google Analytics)

The spikes in visitors are when our associates publish content material.


Via beginning the enterprise, have you ever discovered something notably useful or advantageous?

Analytics of prime 10 international locations and Conversion Price:


Initially, our marketing strategy primarily centered on capturing the US market and we anticipated 80-90% of visitors from right here. Nevertheless, by way of analytics and gross sales numbers we rapidly realized we have been getting virtually half of our visitors from different elements of the world and noticed good conversion charges in Canada and Australia, this helped us take some fast strategic selections like subsidizing worldwide delivery (we take in $7 of the fee for worldwide delivery) whereas nonetheless sustaining a very good revenue margin.

Extra data.

Promoting trial:

IG promoting was one thing we extremely relied upon for driving visitors, gross sales, and conversions. We ran trials with completely different Advert units on IG and TikTok and located that we did get visitors and engagement and completely no gross sales:


That is once we realized Advertisements have been one thing we’ll should revisit together with studying the talents or discovering the proper specialists. This manner we didn’t spend an excessive amount of cash on Advertisements to start with, which might have an effect on our money stream and the well being of the enterprise.

website positioning and Natural gross sales:

As a small enterprise proprietor, it was intimidating to be taught one thing like website positioning and implement it in a fast time-frame. We spent a number of hours each week studying fundamental on-page website positioning for our web site like including alt-text, good product descriptions, hashtags, and bettering website load time. That is one thing that takes time however will assist in the long term and our gross sales by way of natural channels have continually been bettering. Don’t overlook to learn to measure this progress by way of the Google search console and different website positioning instruments on the market.

Natural Visitors:


Natural Gross sales:


What platform/instruments do you utilize for your small business?

Loads of Shopify apps which are indispensable for our enterprise’s success:

What have been probably the most influential books, podcasts, or different sources?

Studying assist docs on all platforms that our on-line enterprise makes use of helped establish what is required. Constructing an motion plan to schedule time, quantity of effort and implementation of what’s discovered helped accomplish small issues and extra to be taught.

Recommendation for different entrepreneurs who wish to get began or are simply beginning out?

Lower out the noise and concentrate on what works for your small business.

There’s numerous buzz about “social Advertisements”, “Search engine Advertisements”, “Influencer advertising” and extra. Having a 100% understanding of every of those channels, a well-thought-out technique, objectives, and expectations will convey worth to your small business. Don’t make investments any time or cash into one thing you don’t utterly perceive.

As talked about above, constructing a well-thought-out marketing strategy will go a great distance and information you when you end up caught.

By no means cease experimenting and making an attempt. We discovered nice success by way of our online marketing and social media and this was potential after working with a number of social media influencers and discovering our superstars. It will take time, endurance, and funding. Additionally, be sure you preserve good relationships with all of your associates and have a very good authorized settlement. Please respect your associates and construct affordable expectations.

The place can we go to be taught extra?

You probably have any questions or feedback, drop a remark under!


Shamanth Suresh
Founding father of TAROT STACK

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