Producing $15,000/Month In Additional Earnings With A Graphic Design Library

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Hey! Who’re you and what enterprise did you begin?

Hello, I’m Alex Dumitru and I’m a co-founder at Designious. Designious is a graphic design library that gives further instruments like an internet designer app and an API that helps each graphic designers and print-on-demand entrepreneurs. In the meanwhile we make round $12-13k per 30 days.

Our library and instruments are used to create several types of merchandise and clothes gadgets like t-shirts and hoodies but in addition posters or mugs.

My background is in IT and enterprise growth, however I’ve worn many hats alongside the way in which, from gross sales to buyer assist.


What’s your backstory and the way did you provide you with the thought?

Again in 2007 I and my colleagues Viorel Popescu and Ciprian Dragut began a design studio. Our background was not in design however we employed some gifted people.

We have been creating numerous designs for various marketplaces and shoppers that weren’t changing into a part of the tasks we have been engaged on. As this library received greater and greater in 2008 we tinkered with the thought of a web site the place we’d publish all these designs and that’s how was born.

We’ve constructed presentation web sites earlier than for our different companies however not a web site to promote digital merchandise, it was an important problem to tackle and begin a journey that continues in the present day.

The primary iteration was very generic and it took a number of weeks to construct with principally open-source eCommerce software program but it surely labored. We received gross sales from the primary month we launched. search engine marketing was means simpler than now and the competitors was very small within the area of interest we have been in.

Developments are good to comply with when new applied sciences come out as there are only a few rivals however constructing a enterprise on high of a development is perhaps laborious as you don’t know the way it lasts.

It was constructed as a aspect challenge, one thing to tinker with from time to and make some cash on the aspect. For all this time it remained as a aspect challenge but in addition a launching ramp for all our different profitable tasks.

The funding was small as we’ve created the web site from the bottom up, we have been totally bootstrapped.

Take us by way of the method of designing, prototyping, and manufacturing your first product.

The primary merchandise that we had on the web site have been vector units in several classes. We have been creating primarily based on what we and different designers used extra usually but in addition tougher to design. At that second we had some superb designers working for us and their work helped with the expansion of the corporate and our tasks.

Design Course of

A number of our designs have been hand-drawn first, then scanned and became digital designs in Illustrator. Once more, we have been hiring artists to create these items, not essentially graphic designers.

Often, the design course of began with the brainstorming session the place we’d throw concepts about how the design ought to appear like. After we have now some tough concepts the designer would get began and begin the design course of on paper creating a few sketches. After that, the profitable sketches could be additional improved after which scanned and completed in Adobe Illustrator. From there to the ending design would most likely take one or two revisions to be executed.


A lot of the employees we’d rent immediately from the college, both college students or those that simply graduated from an artwork college. It was simple to seek out gifted designers that wished to be taught to create utilizing digital instruments and graphic tablets.

With regards to hiring skilled graphic designers it’s a little bit of a unique story however we’d entice them from different corporations providing a extra inventive work atmosphere, additionally freedom in order that they may categorical themselves by way of their designs. Artists like to be distinctive and the liberty to create what you need trumps over different issues.

Serve a small area of interest or class and when you do it properly you can see methods to develop both horizontally or vertically and develop the enterprise irrespective of how small the area of interest is.

It’s simple to show somebody easy methods to use Adobe Illustrator or a graphic pill, but it surely’s a lot tougher to show somebody to create a design by hand. We have been fortunate sufficient to seek out some amazingly gifted people with numerous creativity.

This course of made our designs particular and totally different from others. There was the craftsmanship concerned and never solely dragging the mouse over the desk and making a form on the pc display.


Describe the method of launching the enterprise.

Truthfully, there wasn’t a lot of a launch, we simply created a web site, added the digital merchandise, and hoped for the perfect. We talked about it on some boards, social media wasn’t what it’s in the present day. We additionally added the web site to totally different directories for designers. Directories have been how folks have been discovering new issues in 2008.

We additionally made a number of of our designs obtainable at no cost obtain. Folks may take a look at the standard earlier than shopping for by utilizing the free stuff first. Some cherished it and acquired the larger design units.

We made a number of hundred {dollars} within the first month and that fueled us to create extra merchandise and assets.

The most important lesson we discovered is that after you begin and hold going you acquire momentum, and that’s when the magic occurs. For those who hold pushing ahead some playing cards are in your favor and enable you develop. Consistency is what pushes you ahead, you don’t must do massive issues on daily basis or each week, and brick by brick you construct a home.

The enterprise was bootstrapped and nonetheless is, we by no means needed to get outdoors funding or credit score to construct the enterprise. The services we launched have been self-sustained.


Since launch, what has labored to draw and retain prospects?

For such a enterprise including new gadgets to the web site all the time helps, designers and the like all the time search for new traits and types. To draw guests we use a mix of search engine marketing, writing articles, free instruments, and paid site visitors. Newsletters work nice to let folks learn about what we do and once we launch new design gadgets.



For search engine marketing we attempt to be descriptive in regards to the design and what it is about, easy methods to use it, and hyperlink to different assets which are useful for the design.

Instruments and Assets

We always create cool assets that our prospects can use of their companies.

Like we’ve created a advertising calendar, an inventory of niches to assist them begin a enterprise we even created a easy methods to begin a Print on Demand enterprise tutorial utilizing easy and principally free software program and instruments.


These assets are created by fixing little issues our prospects have past their want for designs. Typically it takes just some hours of analysis, typically it’s extra difficult than that however the result’s price it to maintain the purchasers coming again.

The articles we create should educate you one thing that you should use instantly. There may be an excessive amount of content material on the market that’s ineffective and we wish to be extra easy in relation to publishing.

We’ve created easy instruments and assets that assist prospects make more cash with programs, or design faster with our On-line Designer. We additionally transformed our library to PNG to assist people who don’t use Adobe Illustrator or Corel Draw to have the ability to use our designs.

We all the time try to ship a high quality product and we work solely with high designers. At this level, there may be numerous competitors within the area we’re in however we handle to get by way of the noise. Over time we’ve launched other ways to assist our prospects obtain what they need sooner and simpler.


How are you doing in the present day and what does the long run appear like?

The web site is worthwhile, we make round $13k on common per 30 days and over 60% is revenue. We offer customers with a membership that offers them entry to our complete library at a flat price as a substitute of paying per nice merchandise. That helps us additionally to have some predictability in relation to revenue.

Digital merchandise are nice as you don’t want to fret about them an excessive amount of, when you create them they bring about worth for a very long time.

In the meanwhile we’re engaged on bringing in additional merchandise from different gifted designers world wide and we’ll open Designious as a small market and broaden our product providing with extra instruments that assist designers and print-on-demand fans. Hopefully, in January 2022 we’ll launch this and have at the very least 100 new designers on the platform within the first quarter.

Currently, the site visitors is decrease as we didn’t give attention to doing numerous promotion. We’ve got round 12k guests per 30 days. We plan to rent a few folks and develop our advertising efforts to earn again site visitors and attain extra audiences with our merchandise.

We spend a number of hours every week engaged on Designious, principally including new gadgets to the web site and making a weekly publication. There are a number of tickets per day to resolve however that doesn’t take greater than half-hour. In complete, I believe there are about 15-20 hours in complete to handle all the things, so it’s fairly mild.


Via beginning the enterprise, have you ever discovered something notably useful or advantageous?

Being targeted on one factor solely and never being distracted by the brand new shining object is essential when beginning a brand new enterprise. Serve a small area of interest or class and when you do it properly you can see methods to develop both horizontally or vertically and develop the enterprise irrespective of how small the area of interest is.

Developments are good to comply with when new applied sciences come out as there are only a few rivals however constructing a enterprise on high of a development is perhaps laborious as you don’t know the way it lasts.

What platform/instruments do you employ for your corporation?

A couple of instruments we use are:

  • WooCommerce for the way simple it’s to create a web site and begin promoting issues on-line.
  • Mailerlitefor e mail newsletters.
  • DropBG, our new instrument for picture processing and background removing.
  • Socialbee for social media scheduling.
  • Integromatfor enterprise automation and integrations.

What have been probably the most influential books, podcasts, or different assets?

Drive by Stephen Pink on what motivates folks and easy methods to use that in your favor. The Lean Startup by Eric Rieson easy methods to begin a enterprise shortly.

Ikigai by Hector Garcia & Francesc Miralles is about happiness and doing what you like. I solely take heed to a few podcasts now, certainly one of them is My first million with Shaan Puri and Sam Parr, extremely beneficial if you’re a brand new entrepreneur.

Recommendation for different entrepreneurs who wish to get began or are simply beginning out?

Clear up an issue first, not the opposite means round. I see lots of people creating options after which discovering an issue to suit the answer they’ve created and it doesn’t work.

Consistency is essential and other people surrender too quickly typically, and I’m responsible of this as properly. Often, advertising & gross sales are killing corporations. For those who get cash within the financial institution by promoting your services or products the remainder of the issues are solvable.

Additionally, I like the Ikigai idea within the e book I discussed earlier, love what you do, love the method itself in addition to the result.

The place can we go to be taught extra?

You probably have any questions or feedback, drop a remark under!


Alexandru Dumitru
Founding father of Designious

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