Reflecting On 20 Years Of Growing Video Streaming Options

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Hiya! Who’re you and what enterprise did you begin?

Hiya, my identify is Dmitry Alentyev and I’m the founder and CEO of Scrile, a software program growth firm that focuses on B2B IT merchandise for enterprise. At Scrile we assist our shoppers to create new IT startups 10 instances quicker than individuals often can do historically.

I’d wish to inform you about certainly one of our merchandise – ModelNet – and the outcomes that we managed to realize over 15 years of the product’s existence.

We’ve got developed a ready-made platform for on-line video conferencing with real-time communication features and numerous built-in fee strategies. With the assistance of our product, on-line entrepreneurs can create their market, the place performers can promote their companies to clients through on-line video communication. This manner performers could make a dwelling from the consolation of their houses.

This {industry} has at all times been common and with the Covid-19 pandemic affect, the demand for it has grown a lot, as increasingly more individuals are pressured to show their companies into the digital world. Modelnet platform can be utilized for various enterprise niches resembling on-line skilled recommendation and consulting, fortune-telling, psychic and tarot readings, telemedicine in addition to the grownup entertainment {industry} utilizing stay video chat.

We offer 16 additional monetization instruments or addons that permit creating a singular system that can mirror the necessities of what you are promoting. Furthermore, we provide a customized growth service and our staff {of professional} UI/UX designers and builders is able to deliver any thought to life. Our consumer is an entrepreneur who has a need to open his personal on-line enterprise and never simply make a dwelling however type an organization that successfully promotes its service and grows.

Our market is kind of slim however we’re accelerating and increasing into new markets and niches the place our merchandise can be utilized. The full earnings have been fairly secure yearly, and in 2021 we did $1.5M in gross sales, whereas the margin is kind of good, on common 40-50%.


What’s your backstory and the way did you give you the thought?

My story began originally of the millennium which is quite symbolic. I used to be a pupil on the college and labored part-time in an IT firm as a Java developer. I used to be engaged on some small inside initiatives that weren’t destined to generate earnings for the corporate and I used to be given the extra activity of discovering possible initiatives within the worldwide market.

Regardless that it was a totally totally different activity, it didn’t scare me in any respect, as a result of I used to be at all times enthusiastic about doing one thing new. Consequently, I started to search for the initiatives and develop them myself. I used to be a lot into it, however the tragic incident occurred on the opposite facet of the planet on September 11, 2001. The 9/11 terrorist assault occurred within the WTC and a big wave of economic restrictions swept the world, which affected the outcomes of my work as nicely.

It didn’t take me a lot time to consider what to do subsequent, and subsequent month sitting at New York Pizza (a well-liked Russian fast-food pizza restaurant chain) I advised my mates about my need to start out an organization. The thought behind the corporate was fairly easy – I’ll discover shoppers for customized growth orders within the worldwide market, and we’ll implement them. First on our personal, after which by hiring staff.

We had all the things we would have liked for a begin! I’ve been creating software program since I used to be 12 years previous and I used to be the winner of metropolis and regional Programming Olympiads throughout faculty and college. I had the identical guys like myself in my surroundings as a result of we skilled collectively for the Olympiads. I already had expertise to find shoppers and I used to be conversant in this course of. That’s how we acquired began. The primary yr we labored in a rented condo, then we moved to a small workplace and after 2 years we had a staff of 8 individuals.

Within the third yr, we realized that we will work extra effectively and quicker if we don’t tackle all orders in a row, however solely these for which we have already got a pre-built software program foundation. That is how we began to create our first enterprise product WebVideo, which later introduced collectively all of our clients and became ModelNet – a community of independently working stay video chat web sites that come collectively for win-win advantages.

Later, reflecting on how we got here to this, I spotted an essential factor: we by no means instructed hypotheses or examined them, we didn’t brainstorm to create breakthrough applied sciences and we didn’t do any custdev interviews. We simply did the work that shoppers ordered from us round a sure product and acquired cash for it. However it is a nice solution to construct demanded merchandise as a result of every buyer votes for the required options with their very own cash. We do what our shoppers want, and people options which might be ordered repeatedly by totally different shoppers are included within the core product – that is an efficient method and we observe it so far.

Consequently, we’ve managed to construct up the next processes:

  • era of hypotheses for incoming requests from shoppers
  • rating hypotheses primarily based on funds from shoppers
  • testing hypotheses on the working consumer web sites
  • product enchancment in accordance with essentially the most demanded requests

Some clients have been dissatisfied with the truth that we’re enhancing the product at their expense, however this isn’t an accurate judgment. We initially set a low worth for the essential model of the product, and these enhancements assist to realize a high-quality outcome. We don’t thoughts if our shoppers select to do customization and enhancements with the assistance of their growth staff, however nonetheless, our skilled builders will do it higher and quicker as a result of they’re acquainted with the product higher than anybody.

Take us by means of the method of designing, prototyping, and manufacturing your first product.

We began creating software program for video streaming in 2002, at the moment it was an innovation of such a stage that few individuals understood easy methods to use it. Our first consumer confronted such an issue that his clients didn’t actually have a webcam to broadcast video, a microphone, and appropriate headphones. To resolve this downside, our consumer provided his clients with a set of standardized gear in order that it was potential to work usually, and we reached the primary customers of the platform, examined and improved the streaming and funds.

It took us about 6-8 months to create the primary model of ModelNet platform, however our consumer didn’t handle to advertise his web site and shortly closed it down. The market was fairly small, however, we determined to develop additional and commenced to review who else we might supply our resolution. In the beginning of the Web period, the grownup section and the entertainment {industry} have been the drivers of growth. They’d cash and the chance to take dangers, so our first shoppers have been entrepreneurs who created their webcam websites. And we began to adapt the product to their wants.

Consequently, we invested $200k and it took us 3 years to construct our product.

In 2008 we modified the published know-how and switched to Flash Participant, which later turned outdated and by 2016 we switched to WebRTC (Internet Actual-Time Communications).

Throughout these virtually 20 years, the know-how of on-line video broadcasting has modified rather a lot, and the method to communication utilizing on-line audio and video calls has firmly entered our life. At this time at Scrile we’re creating a wider vary of merchandise:

  • Scrile Join – a turnkey full-featured software program for launching a social community platform for influencers and creators who can monetize their content material and work together with their followers on a paid subscription foundation.

  • Scrile Meet – all-in-one software program for making a session market the place specialists can present their companies on-line through personal stay conferences, group classes, and webinars with the built-in fee system.
  • WebVideo – our unique however up to date product for the entertainment enterprise area of interest that features all of the wanted instruments for working a webcam web site and will be custom-made and tailored to any wants with the assistance of addons.

Describe the method of launching the enterprise.

Our technique of launching the enterprise was fairly quick however gradual. To start with, we began with customized growth, the primary shoppers have been discovered from freelance alternate web sites and all the cash we earned got here from these exchanges. This went on for a while, however quickly different shoppers not from freelance alternate web sites started to appear and it was essential to discover a solution to settle for funds from them in Russia.

It’s not as straightforward because it may appear at first look. Opening an organization in Russia isn’t troublesome, however as quickly as you begin accepting funds to your сurrent account, extra forex regulation necessities seem. And we needed to undergo these difficulties on our personal.

Then we opened an organization in Scotland and an account in a Baltic financial institution. For a sure interval, this was a really profitable possibility, as a result of LP corporations in Scotland organized by an offshore partnership of corporations from Belize are usually not taxed (due to offshores) and on the similar time they’re utterly credible as a result of they’re protected by British regulation. However this era additionally got here to an finish and we opened an organization within the USA. Everybody trusts this jurisdiction, there are not any issues with registration in fee methods, and it’s good to pay taxes for it!

It’s troublesome to be the sort of one who can assume from totally different factors of view on the similar time, so there have to be a number of totally different individuals within the staff who need to work together and negotiate to seek out one of the best resolution.

We’ve got by no means attracted exterior investments as a result of the construction of the corporate was organized in such a method that we had worthwhile instructions of financing for the event of recent revolutionary merchandise. This scheme was the one one potential on the time of the corporate launch after I was nonetheless a pupil and it was preserved sooner or later as a handy and secure work format. Throughout your entire existence of our firm, there has by no means been a wage delay and I’m proud that our staff can really feel secure working with us.

Since launch, what has labored to draw and retain clients?

For the reason that firm launch and for a number of years from the beginning we didn’t have a advertising staff in any respect, and our predominant channel for attracting clients and gross sales was the phrase of mouth suggestions. Many consumers who’ve labored with us for a while really helpful our product to their mates and it nonetheless works.

At this time we’ve shoppers who’ve been working with us for ten years and are very glad with our companies. We at all times cheer for the success of our clients, research the market developments and enhance our merchandise. Additionally, for our present clients, we provide a service of customization and adaptation. They don’t want to draw any third-party specialists for his or her profitable enterprise, as a result of from the technical facet we offer all the things they want: growth, technical assist, upkeep, and updates. That is our key benefit, which provides the consumer confidence and retains them with us for a very long time.

These days we’ve a staff of selling professionals who’re answerable for selling merchandise by means of totally different digital promoting channels, resembling search engine optimization, social media advertising, e mail and content material advertising, outreach and PR, Google and focused advertisements, and so forth. The mix of all these channels offers us a secure and fixed progress in site visitors and gross sales.


The shocking reality is that in our case, crowd advertising (for instance, on Quora and Reddit) could be very efficient in promotion, growing site visitors to the web site, and forming a model picture. We actively share skilled opinions on matters associated to our merchandise on these platforms and advocate our options to customers with out spam.


We’ve got additionally practiced partnership with {industry} leaders like Webcam Startup and took part in Xbiz and different industry-related occasions like Webcam Coaching Discussion board. Modelnet was nominated for Xbiz Awards 2019 as Progressive Internet Product of the Yr.


How are you doing at this time and what does the longer term seem like?

Over the previous couple of years, the Covid-19 pandemic has accelerated the emergence of recent companies primarily based on on-line communication, so the demand for our merchandise is rising as nicely. There may be an evolving rising market pattern on decentralized interplay between the vendor and the buyer and monetization of on-line content material. Increasingly more specialists want to stay the place they like and switch their enterprise into the digital world. That’s the reason we count on solely progress sooner or later!

Most significantly, there is no such thing as a want to hunt the right supply or resolution. Begin testing your hypotheses as early as potential to ensure that these are usually not simply your hallucinations.

The platform for grownup content material creators OnlyFans is a billion-dollar enterprise that’s rising at an extremely quick price with as much as 500,000 new customers becoming a member of the platform each day. There are over 100 million registered customers and over 1 million content material creators. Google Development knowledge point out that OnlyFans has grown over 500% in 2020, with the worldwide pandemic taking part in a serious function on this progress.


Our product Scrile Join supplies a chance to launch an unbiased platform for content material monetization of creators with none commissions or restrictions. Our shoppers need to be a part of this pattern, particularly since there are virtually no opponents on this area of interest now. In October 2021 certainly one of Scrile Join primarily based grownup entertainment content material platforms was offered for $30 million.

Concerning our plans, we’re going to proceed our direct-to-customer technique, however we additionally intend to strive all potential strategies together with integrations with different platforms.

As I discussed originally of my story we did $1.5M in gross sales in 2021. We’re gaining momentum proper now, gross sales of all our merchandise are progressively growing, however growth and advertising prices are rising together with them. Nonetheless, I’m certain that is the indicator of our progress.

By beginning the enterprise, have you ever discovered something notably useful or advantageous?

I wish to spotlight 3 essential classes from my very own expertise:

  1. Choose the proper staff
  2. Discover funding
  3. Focus in your aim and go to it with full pace forward

I used to be very fortunate that from the very starting of the enterprise I’ve been working with a accomplice who has a distinct character and method to enterprise. I’m a visionary individual and I see the outcome, however I don’t at all times perceive the trail to this outcome and the issues that one could encounter. It’s troublesome to be the sort of one who can assume from totally different factors of view on the similar time, so there have to be a number of totally different individuals within the staff who need to work together and negotiate to seek out one of the best resolution.

We concurrently labored on our merchandise and orders from our shoppers. Customized growth isn’t very promising when it comes to creating the corporate’s capitalization, as a result of all the things that we created went to our shoppers, however this work gave us cash to reinvest within the growth of our product. In any case, we had no different solution to obtain investments at an early stage of the corporate’s growth, and this was not so frequent at the moment.

We have been additionally very fortunate to get one giant consumer, for whom we developed a startup undertaking that was known as Mavishare on the MVP stage, then Trialpay, which was later purchased by VISA and we labored with this firm fairly efficiently for a number of extra years. We tried to take a position the cash we earned in creating our merchandise and selling them.

On the similar time, there may be additionally the opposite facet of the coin. When all the things is kind of good and secure, it’s troublesome to not chill out and easily begin to waft. It is a dead-end, if you don’t develop, then eventually you’ll die amongst opponents who’re extra energetic than you. It is very important have a aim, write it down, declare it to the entire staff in order that they will transfer in the identical route.

What platform/instruments do you employ for what you are promoting?

To begin with, I wish to draw your consideration to the truth that it isn’t a lot what instruments you employ that issues, however how you employ them. For instance, we use Jira Software program to plan, observe and handle growth. It’s a highly effective software that helps to visualise all teamwork. However for this to be efficient, all work processes have to be additionally correctly aligned.

Our firm is totally imbued with the spirit of Agile. All groups, each service, and manufacturing work in accordance with the Scrum framework. Not solely growth groups, but additionally assist groups and even the gross sales, advertising, and HR departments are Scrum groups which have all of the artifacts for the profitable completion of duties, progress, and growth of every worker.

This system is efficiently utilized by us and we use Jira Software program to implement it. However I need to word that it isn’t so essential which platform we select, crucial factor is the tradition that we create within the firm. A tradition geared toward reaching leads to a short while, a tradition of steady enchancment, a tradition of mutual help, growth, an optimum stability of high quality, and pace of activity completion.

We use HubSpot – a CRM platform that mixes the automation of selling, gross sales, and buyer assist processes. It’s feature-rich, extremely customizable and I repeatedly thank the builders of this platform (in month-to-month funds), however it will not have helped us to deal with our duties if we didn’t have streamlined processes {and professional} individuals who know easy methods to create these processes and enhance them as a part of the work we do.

We additionally use Upvoty for gathering buyer suggestions, Mailchimp for advertising e mail campaigns, Zoho for billing and accounting, and different companies that assist us pace up our work and supply a greater service.

What have been essentially the most influential books, podcasts, or different sources?

Learn extra good books about self-development and enterprise – it helps to maintain the power up, type an entrepreneurial mindset, and fairly often offers sensible recommendation that may be utilized right here and now.

Being an Agile firm, we’ve already been practising the Scrum method for a number of years and are very happy with the outcome, however final yr we determined to implement it at a better stage of administration and create one thing with the same impact for center managers.

And we acquired acquainted with OKR (Aims and Key Outcomes) – a collaborative goal-setting methodology that organically enhances Scrum. I like to recommend studying the e-book Begin Much less End Extra by Dan Montgomery after which Measure What Issues by John Doerr.

Listed below are another books that I can advocate:

Recommendation for different entrepreneurs who need to get began or are simply beginning out?

The world is evolving so quickly that fixed self-development can’t be uncared for. Select a handy format for your self and at all times put aside 30-60 minutes a day for self-development. It is a long-term path that won’t give a right away impact however will assist your head to at all times be on-trend (and in addition prevent from Alzheimer’s).

Books, audiobooks, podcasts, or video programs – any type that’s handy for you. For instance, I really like working within the health club with an audiobook, and I believe that is the easiest way to make use of the time for exercising correctly. And the blood that involves the mind whereas working will assist you to higher perceive the fabric.

There may be a number of info on easy methods to begin a brand new enterprise the proper method. Begin with Lean Startup, transfer on to different books, construct a Lean Canvas, do buyer growth interviews. Most significantly, there is no such thing as a want to hunt the right supply or resolution. Begin testing your hypotheses as early as potential to ensure that these are usually not simply your hallucinations.

Entrepreneurship is a sequence of trials and errors. Fail quick, fail cheaply. I consider that is the important thing to success.

Are you trying to rent for sure positions proper now?

We at all times welcome skilled builders, gross sales, and advertising specialists at Scrile they usually can drop us a line at [email protected]. We’re additionally wanting ahead to assembly new entrepreneurs who’re prepared to start out their on-line enterprise with certainly one of our merchandise. Message us on social networks, utilizing a contact type on our web site or e mail and we’ll do our greatest to make your dream come true.

The place can we go to study extra?


Dmitriy Alentev
Founding father of Scrile Modelnet

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