These Two Mates Met In School And Began A Customized Software program

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Good day! Who’re you and what enterprise did you begin?

Hey there! My title is Andrey and I’m the co-founder of Twelvedevs and need to share our story. Along with my pal Alexander, we created an IT consulting and customized software program improvement firm. Since 2012, we now have supplied a variety of software program improvement providers for SMBs and enterprises. Our core providers embrace software program engineering, digital consulting, blockchain implementation, in addition to UX/UI design, high quality assurance, and legacy software program modernization.

For 9 years, we now have accomplished over 70 initiatives of various complexities inside a wide range of industries, together with FinTech, logistics, telecommunication, healthcare, e-commerce, media & entertainment, and others.

Our key focus areas are Fintech and logistics, primarily for the US market. We have now additionally accomplished greater than 40 initiatives in different industries, together with telecommunication, healthcare, e-commerce, media & entertainment, and others.

Now we’re one of many main customized software program improvement corporations with over $100k income monthly, fifty staff, and a soon-to-be-open department workplace within the U.S.


What’s your backstory and the way did you give you the thought?

The love of programming began as early as we have been on the college. We have been finding out laptop science and after college received a job as programmers in a software program improvement outsourcing firm, the place we first met one another.

We labored, gained expertise, and studied the IT business, and, sooner or later, simply working for somebody was not sufficient for us. We have been moreover engaged in freelancing and extra typically thought, what if we begin our personal firm?

We have now at all times been impressed by the success tales of small groups beginning out with an in depth circle of mates, like Apple or our countrymen who made selfie startup Masquerade. Working with initiatives, we adhered to the Agile Manifesto and its practices for creating merchandise, and this philosophy works finest for small improvement groups.

When discussing the opportunity of beginning our personal enterprise, we agreed we wish a small workforce, however comprising high-level specialists. We appreciated the quantity 12: the 12 months in a 12 months, the 12 apostles. That is how the thought with 12 high builders was born.

Sooner or later, we realized we could not validate the thought of such a small workforce. It was a great start line, however the firm’s progress is inconceivable with out increasing groups, and we began to construct groups round these 12 specialists to avoid wasting the magic of numbers.

Take us via the method of designing, prototyping, and manufacturing your first product.

At Twelvedevs, we distinguish 5 major phases within the improvement of any product. We did not invent these phases, they’re a part of the Agile improvement philosophy we adhere to:

  1. Discovery

We discover the options of a undertaking and analyze the necessities. We analysis purchasers’ challenges and supply one of the best ways to satisfy them. Enterprise analysts and designers conduct evaluation and put together a product specification (consumer tales, BPMN, wireframes) for consumer approval. After that, we conduct a crude estimate of the time and value to develop an MVP.

1) Design

Designers put together a number of design ideas and supply to decide on a method for the long run product. Then we create a method information with logos, colours, fonts, and different components, and construct the ultimate interface for every display primarily based on the beforehand created layouts.

2) Improvement and Testing

All members of the undertaking workforce work collectively, in parallel finishing up improvement and testing. Engineers deploy a take a look at surroundings and conduct a set of exams to make sure the product is performing as required.

3) Deployment

DevOps engineers put together the cloud internet hosting surroundings and deploy an software. Then, utilizing the observe of CI/CD, the deployment course of is automated.

4) Assist

Following the launch of the MVP, on the consumer’s choice, the workforce continues to watch and enhance the product – scale and add new options


Describe the method of launching the enterprise.

After deciding to begin the enterprise and earlier than its direct launch, we spent virtually a month in a rented condominium and received off the computer systems simply to make espresso. We needed to describe all our ideas collected for nearly a 12 months to contemplate the dangers, outline the budgets, plan the work, and methods to draw purchasers. We additionally wanted to unravel many authorized points associated to the opening of a brand new worldwide enterprise.

The most important lesson we discovered is how essential it’s to search out individuals who look in the identical path as you and should not afraid of difficulties.

In 2012, we did not but know methods to do such work accurately and which instruments we should always use to arrange info. We have been good builders, however not entrepreneurs. As we had no cash to rent third-party specialists, we needed to work on our personal and seek the advice of with skilled mates. In consequence, we had about 300 docs and every kind of notes on Google Drive with no systematization and it was chaos.

Regardless of this, we determined it was time to begin and formally launched our enterprise in October 2012 after registering as a authorized entity. Our beginning prices have been solely $3,000 from the two co-founders. We did not have an workplace on the time as a result of we couldn’t afford it. We spent all the cash on enterprise registration, a rented condominium that serves as an workplace, a purchase order of computer systems, and wanted software program.

We obtained our first order virtually instantly, as we had already labored with a consumer from the USA as freelancers. We proved ourselves nearly as good coders and have been instantly supplied our first contract as an organization, which we have been very joyful about.

The most important lesson we discovered is how essential it’s to search out individuals who look in the identical path as you and should not afraid of difficulties. The primary 2 individuals who joined our workforce modified their positions in well-grown corporations for our concept and dream, which was of nice significance for us at that tough time. By the best way, these individuals are nonetheless with us in the present day.

Since launch, what has labored to draw and retain prospects?

At first of the enterprise, we laid the basics that we nonetheless depend on. One in all them is constructing strong long-term partnerships with our purchasers. This strategy has made suggestions from earlier purchasers as an integral a part of acquiring new orders.

Since launching, we now have examined many channels to draw purchasers and improve gross sales and chosen these sources which might be worthwhile and match our advertising and marketing technique. For the time being, most of our purchasers come from our enterprise companions and on the suggestions of previous purchasers. A precious supply of leads for us is Clutch, the place we acquire opinions and showcase our experience.

We virtually do not use digital promoting due to its excessive value within the area of interest of IT service suppliers. For instance, Google Adverts’ common bids for our goal key phrases are between $40 and $80 per click on, which is simply too excessive for us. That’s the reason we run adverts on Fb and Google to extend model consciousness solely.


We now put a variety of effort into search engine optimisation and making ready helpful content material for potential purchasers to satisfy their challenges. We construct an inbound advertising and marketing technique that enables rising web site conversion charges and getting extra certified leads, thus lowering the price of qualifying them.

We do not cooperate with any third-party advertising and marketing businesses and like to develop our personal division and lift in-house professionals who share our values and philosophy. We think about such an strategy to be extra financially rewarding sooner or later.

How are you doing in the present day and what does the long run appear to be?

2021 was a great 12 months for us, as we may strengthen our market place effectively, accomplice with giant subcontractors, and began relationships with an enterprise consumer. Such achievements took the corporate to a complete new degree and ready the muse for its additional improvement.

We have now not too long ago organized our personal advertising and marketing division throughout the firm with the aim of selling us within the US market and constructing lead acquisition processes. In 2022, we began with a brand new stage in our firm life and launched a full-scale rebranding. We have now fully redesigned the web site to mirror our imaginative and prescient and new company identification. We additionally improved our enterprise processes to arrange our firm for the upcoming challenges, additional improvement, and progress.

Be vital and spend sufficient time on the hiring course of. An excellent workforce permits you to develop steadily and provides you a chance to plan your work months forward.

We attempt to continually transfer ahead and develop, and we deeply care concerning the individuals we work with and our working surroundings. This 12 months we’re going to pay much more consideration to our company tradition, prioritizing particular person skilled progress and profession improvement. We purpose to make every of the workforce really feel happy and genuinely motivated by a full understanding that their work counts. We additionally give attention to work-life stability, believing every of us ought to really feel fulfilled and content material in each areas of our lives.

By beginning the enterprise, have you ever discovered something significantly useful or advantageous?

I’m certain 2020 and 2021 have been arduous occasions for lots of corporations due to the pandemic hitting the complete world. Beforehand, we had a quick expertise of our staff working remotely, and it so occurred that we needed to fully swap to a distant format and study to work below the circumstances. We found many benefits of such work and have become extra versatile and cell.

We realized how essential it’s to construct clear and trusted partnerships with our purchasers to guarantee we select the very best options to attain their targets, thus turning them into common purchasers and recommending us to their enterprise companions.

We additionally understood how essential it’s to plan – to arrange an in depth improvement plan for the months forward. It’s essential to have the thought and clearly acknowledged targets and methods to obtain them.

What platform/instruments do you employ for your online business?

We used JavaScript and the Subsequent.js framework to construct our web site because of their excessive efficiency and search engine optimisation focus. For CRM we use HubSpot, Telegram for inside communication, Jira and Asana for activity administration, Confluence & Google Drive for doc administration, and LinkedIn for hiring.

Our inside groups use many different particular instruments and providers to work easily and optimize enterprise processes

What have been probably the most influential books, podcasts, or different assets?

Along with Alexander, we attend meetups and enterprise conferences to listen to actual individuals telling their tales and expertise. Precious sources of data are every kind of analysis and evaluation of the enterprise domains we’re involved in. From representatives of such analysis, it stands to say Gartner and IBM. We additionally get a variety of helpful advertising and marketing content material from the HubSpot weblog.

Recommendation for different entrepreneurs who need to get began or are simply beginning out?

I might share some recommendation for the entrepreneurs who need to begin their very own enterprise:

  1. Construct a plan of enterprise launch upfront. It is vitally essential to arrange an in depth improvement plan for at the very least a 12 months, 5 years, and 10 years if potential. It’s essential to outline intermediate and international targets and make a technique of methods to obtain them.

  2. Put together a money cushion. It is vitally essential to have a reserve of cash for the primary time. Such reserves will provide help to insure towards the dangers related to beginning a enterprise and scale back the possibility of failure and chapter. Bear in mind, chances are you’ll not get any income in 6 months, or perhaps a 12 months, because you begin your online business.

  3. Construct a powerful workforce. In any enterprise, the suitable individuals are the important thing to success. Be vital and spend sufficient time on the hiring course of. An excellent workforce permits you to develop steadily and provides you a chance to plan your work months forward.

The place can we go to study extra?

If in case you have questions, drop a remark beneath!


Alexander Yagovdik, Andrey Pankov
Founding father of Twelvedevs

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