This Dropshipper Constructed A $20K/Month Shopify Order Monitoring App –

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Howdy! Who’re you and what enterprise did you begin?

Howdy, everybody! My title is Kiril Kirilov, and I’m the co-founder of Rush — essentially the most versatile cargo software program for Shopify companies. Rush is a Shopify post-purchase resolution that turns first-time clients into returning clients.

Since eCommerce and dropshipping are taking off within the final couple of years, My enterprise accomplice and I made a decision to develop an app that may really be a game-changing part for a lot of companies on Shopify. Our essential focus was to reply the wants of retailers in terms of offering first-class monitoring data to their clients.


Sure, Rush is, the truth is, our flagship product. It supplies quite a few options that Shopify house owners are on the lookout for.

A couple of of the primary options of Rush embrace the next:

  • Glorious supply notifications through E-mail/SMS/Push
  • Customizable branded monitoring web page
  • Final mile updates and notifications
  • Upselling and cross-selling choices

Rush is an app that provides numerous worth for each retailers and clients. In a minute, I’ll discover all of its options, why it stands out forward of the present competitors, and the way it may be built-in into your Shopify retailer to carry mesmerizing outcomes quick.

So far as how a lot cash we’re making as we speak, we simply hit $20k MRR. With greater than 1500 energetic installations, we’re steadily rising. On prime of that, we’re constructing robust relationships with clients, skilled dropshippers, and model house owners on Shopify.

What’s your backstory and the way did you provide you with the thought?

That ought to be a straightforward and attention-grabbing query to reply. As of now, I’ve been doing Ecom for greater than 10 years, from eBay to Amazon FBA to search engine optimization for ecom shops to doing dropshipping utilizing Fb adverts since 2017, and my expertise has proven that though there are numerous helpful strategies, apps, and methods to automate the method and provides enough data to shoppers, there may be room for extra enchancment.

However the fact is that Dropshipping is like being pregnant – Everyone says “congratulations”, however no person is aware of what number of occasions you bought f—ed

I’m no stranger to:

  • getting dozens of disputes, chargebacks in my Paypal account daily
  • responding to offended emails and ticket inquiries
  • working right into a mountain of issues as a result of low Fb web page rating
  • dropping cash by refunding your patrons as a result of shipments get misplaced
  • not be capable to retain clients on a scale

And do not get me incorrect, I really loved my journey thus far, and the software program we have constructed final yr seems to be a cargo “swiss military knife” for Shopify retailers of all sizes – from small dropshippers to massive DTC manufacturers.

Nonetheless Rush turns order monitoring and supply notifications right into a gross sales and conversions machine.

So, fact be advised, that’s how we got here up with the thought for Rush. We modified our pondering sample and we began to dig deeper into the Shopify apps world.


We found that some apps supply “simply monitoring” or “simply upsells or cross-sells”, however there was by no means an utility that had all of those highly effective instruments mixed and supply much more.

My accomplice and I knew from the start that Rush is the beginning of one thing greater, and I don’t imply by solely offering a first-class product. With Rush, we’re managing to vary Shopify shops for the higher by rising their ROI by no less than 10-20x with smart-triggered electronic mail and SMS notifications whereas leveraging the two most visited pages after the Purchase Button, that are the “Thanks” and “Order Monitoring” pages.

I don’t need to sound too philosophical, however to create one thing signifies that you take care of folks. You’re a downside solver who needs to create options that may make an affect in particular niches.

The outcomes communicate for themselves. By far, we’ve lots of of shoppers that despatched us their metrics since they began utilizing Rush and the suggestions has been incredible!


The “aha” second for us got here early within the course of as we confirmed a demo model of Rush to buddies and individuals who work within the eCommerce business. They reacted with responses like, “Wow, we at the moment are witnessing an app that mixes lots of the ‘wanted’ options for monitoring, transport, and notifications multi function.” Plus all of the integrations we do have with top-notch apps like Klaviyo, Omnisend, Loox,, Loox, Stamped, PayPal, (and shortly extra to return) is what provides us the boldness to call it our “most profitable challenge to this point”.

Take us by means of the method of designing, prototyping, and manufacturing your first product.

To start with, it was simply me and my accomplice and co-founder in Rush — Stanislav Stankov. Stanislav has a adorned historical past of growing a lot profitable software program, so he can develop a instrument that might accomplish our wants.

Our first step was to take a look at e-commerce as an entire and ask ourselves some vital questions: what do clients need to know in regards to the orders they place? What sort of data will maintain them up to date on their order? How will offering buyer updates on their order flip into income for a enterprise?

Briefly – “closing the hole between order & unboxing”.

We wished to develop a software program that might observe, notify, and upsell Shopify shops’ clients, and on the similar time maintain them engaged and switch them into repeat clients.

This course of has taken us to the place we’re as we speak. We’re working with an ideal group that’s consistently rising. To start with, there have been the 2 of us and a few enterprise companions that did assist us launch the challenge, however as of June 2021, we’re working with greater than 25 specialists, and every certainly one of them is bringing their distinctive signature to the desk.

In the present day, Rush serves the wants of monitoring, notifications, and upsells for Shopify retailer house owners. With the unimaginable post-purchase transport notifications that may improve returning clients by 33%, 10x the ROI, and scale back monitoring inquiries by greater than 78%. It’s difficult to launch such a flexible app however to us a course of that’s displaying astonishing outcomes and suggestions from customers by far, and it’s the true motivation that retains us going firmly to our subsequent purpose.

Sure, as any enterprise and startup on the whole, we did put some huge cash and energy into launching the app in early 2020, however within the final couple of months, we begin to “see the larger image,” and the affect Rush is beginning to have on our shoppers. I don’t plan to enter element on how a lot cash we’ve spent on it and what was our beginning capital however, as a substitute, I’ll take my time to thanks as soon as once more for the belief in us from enterprise companions and shoppers. As we all know, it’s a rocky street to the highest, however with a tremendous group like ours, I really feel we’ll “leap over” difficulties and breakthroughs. It’s a matter of time.

Describe the method of launching the enterprise.

I discussed a few of the processes within the final query however will attempt to summarize them right here as soon as once more. Our technique was to create a “stable” model of Rush – an app that has a seamless consumer interface that works the right manner with all shops and that’s following all of the Shopify necessities, phrases, and laws.

Decide the suitable group, which is likely to be difficult at occasions, however with time comes expertise. You’ll quickly know what you’re on the lookout for in a specialist.

It was vital for us to get our first buyer as a result of it could validate that we did develop an utility that served the wants of Shopify retailer house owners. We received our first buyer in 2020. I bear in mind the way it felt figuring out we had gotten our first buyer, and I puzzled what the longer term held for us when it comes to “numerous clients”.

The time period “numerous clients” doesn’t resonate with me as a result of who can inform how a lot is sufficient? I feel the reply to the query is by the top of 2020, we began to get extra requests, energetic installations, and evaluations from happy clients. Half a yr later, we’re managing to carry extra income from Rush. We are able to develop as a group, hiring some top-notch specialists in software program improvement, buyer help, progress advertising, and copywriting to offer you “the final word expertise”.

So far as our web site is worried, it has been energetic for greater than a yr and as of June 2021, it has “rising site visitors” inquiries. Customers love our weblog, as numerous eCommerce-related matters are mentioned there.

However to get again on beginning a enterprise, I do consider it’s a laborious course of for all of us, is not it? If it was too simple to launch an authentic thought and execute its improvement, then everybody would do it. Sure, we did sacrifice numerous hours into Rush, numerous capital to spice up it however what issues to us and we attempt to retain are the next KPIs:

  • We develop with the expansion of our shopper’s companies
  • All the time hearken to our very best buyer and construct the product for them
  • Offering “worth” and “distinctive expertise” to our shoppers

It’d sound easy, however these are our “core values”. The whole lot else comes after that. A few of our largest classes, at first, have been to consider within the app supplied, to execute its improvement the suitable manner, in keeping with our understanding, and to by no means cease within the course of. It brings outstanding outcomes as of now.

Since launch, what has labored to draw and retain clients?

We concentrate on retaining clients by delivering an app that may clear up actual issues that Shopify retailer house owners are dealing with each day. A few of them are well-known questions embrace the next:

  • The place is my order?
  • What are my monitoring and transport dates?
  • Why is my supply delayed?
  • Are you able to assist me with courier or communication issues?

Our recommendation can be to concentrate on launching a problem-solving app. Rush is managing to unravel these sorts of issues and questions extraordinarily effectively and provides extra “worth” choices like upsells and cross-sells, rising ROI by smart-triggered electronic mail/SMS notifications and integrating with a few of the greatest apps for Shopify.


So far as site visitors and gross sales go, we try to optimize our web site simply in addition to our utility. We do publish visitor posts on respected web sites, together with a few of our accomplice web sites. We have now included our Starter Story (thanks for the chance), and our weblog is producing site visitors with high quality posts, case research publications, and extra.

Natural progress channels are big elements in internet advertising and we’re making ready some “intriguing” campaigns for our future adverts, collaborations, and total promoting. Keep tuned about it.

In terms of promoting, we have not reached our full potential but, we’re simply scratching the floor, to say the least. We have a look at paid channels as a technique to construct model consciousness, entice the suitable prospects and switch them into leads and extra time clients, however we don’t search for quick income since day 1. That’s why we provide a 7-day and on particular holidays all year long a 30-day risk-free trial.

How are you doing as we speak and what does the longer term appear to be?

The final couple of months have been steady not solely within the sense of “income” and “cash-flow” however we managed to develop our group with extra gifted specialists. This has given us the boldness to proceed additional and execute extra advertising campaigns whereas growing our model publicity to achieve extra clients.

Rush is an app that efficiently transitions into the retailers’ most worthwhile instrument as a result of it “turns one-time patrons into life-long paying clients.” I feel the rationale that Rush is profitable is due to its range and the result it delivers to all Shopify retailers no matter their dimension.

As I discussed earlier than, our targets for the longer term are whereas retaining extra clients and meet their wants and expectations to develop our buyer base to tens of 1000’s and to grow to be the Go-to all-in-one post-purchase resolution. Our clients, a lot of that are dropshippers and small-medium dimension companies, are the inspiration behind the entire concept that Rush was born within the first place. We have now numerous thrilling issues deliberate for the longer term.

Final however not least after we’ve closed a pre-seed funding spherical in Q2 of 2021 together with Adii Pienaar, founding father of WooCommerce, Casey Armstrong, CMO at ShipBob and former VP Advertising and marketing at BigCommerce, Mihail Stoychev and Georgi Petrov, the founders of SMSBump, now a Yotpo firm, and Jonathan Kennedy, founding father of HeyCarson.

We’re thrilled to announce that we’ve raised a whopping €2.5 million in seed funding backed up by two unimaginable VCs – Eleven and Launchub.

Our journey thus far has led us in the direction of this profitable final result and we’re excited for what the longer term holds for Rush and our shoppers.

By way of beginning the enterprise, have you ever discovered something significantly useful or advantageous?

At Rush, we study each single day. We study by means of our enterprise conferences, we study from all people from our group, and we study from the eCommerce scenario so we are able to enhance our administration expertise, workflow, and discover methods to measure outcomes.

We study from errors, too. I’m a really observant particular person and replicate on each single element in terms of the product, high quality of selling campaigns, spending budgets, and so forth. It’s inevitable to not be detail-oriented when there may be such stiff competitors.

I can solely communicate for myself, however as I see in all of our specialists, we’re born to tackle totally different challenges and produce the most effective outcomes on the finish of the day. If I can say it like that: “Rush is an organization that’s open to something new within the eCommerce world and would grasp all alternatives as they arrive!”

What platform/instruments do you utilize for your online business?

We’re working with a bunch of instruments however a few of the most vital are the Google Search Console, Google Analytics, Hubspot, Jira, Slack, and final however not least ClickUp.

With the apps supplied by Google & Hubspot, we do observe our search engine optimization KPIs, key phrase efficiency, site visitors, clicks, and total conversions. Slack and ClickUp are displaying proficiency in conversations and job administration.

So far as the integrations Rush provides to folks, I discussed a few of the largest apps for Shopify which might be our companions, equivalent to Klaviyo, Omnisend, LOOX, Stamped,, and so forth. We do have integrations with Slack and PayPal and a few extra fascinating information coming to the general public actual quickly.

What have been essentially the most influential books, podcasts, or different sources?

It’s laborious to say the primary most influential ebook that I’ve learn as a result of there are such a lot of, however 2 coming to my thoughts are “Eugene Schwartz – Breakthrough Promoting” and “Zig Ziglar – Secrets and techniques Of Closing The Sale”.

So far as influencers, recently, I look as much as folks like Adii Pienaar (angel investor at Rush), Dan Martell, Russel Brunson, Alex Hormozi to say a couple of.

To not overlook to say – I really like studying from the successes of different entrepreneurs and corporations. It is laborious to consider what will probably be like while you’re beginning out, however figuring out that others have been there serving to me keep passionate and motivated!

Recommendation for different entrepreneurs who need to get began or are simply beginning out?

Be observant. Search data first (correct data, in fact).

If you get to a sure stage that you’ve each data and energy to create, that’s the proper time to start out. In case you are launching a product, ensure you are bringing one thing distinctive to the desk. Even when there are related merchandise, providers, or apps, ensure you put your imprint on it and follow your weapons.

I don’t need to sound too philosophical, however to create one thing signifies that you take care of folks. You’re a downside solver who needs to create options that may make an affect in particular niches.

In fact, all of this takes dedication to the method, which is leading to numerous laborious work and sleepless nights however relying on how dangerous you need to create your “factor,” you’re going to see progress even in failure.

Decide the suitable group, which is likely to be difficult at occasions, however with time comes expertise. You’ll quickly know what you’re on the lookout for in a specialist.

Nicely, that’s the inspiration. It sounds easy however there are fixed roadblocks in launching one thing model new, so get used to it. Dedication pays off.

Are you trying to rent for sure positions proper now?

We’re at all times on the lookout for the most effective and brightest in our business, so in the event you’ve received what it takes to be a progress hacker—in addition to know-how direct response advertising works–then come be part of us!

For extra data, candidates can contact our group at [email protected] or write to us on the chat kind on our web site.

The place can we go to study extra?

When you’ve got any questions or feedback, drop a remark beneath!


Kiril Kirilov
Founding father of Rush – Ship, Monitor, Notify

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