Whats up! Who’re you and what enterprise did you begin?
Namaste, I’m Sanjib Adhikari, and I’m the co-founder of Heaven Himalaya. I began the corporate 2 years in the past with my brother, Ramhari Adhikari. We began Heaven Himalaya with the first purpose of selling the great thing about the Himalayas by providing nice trekking and tour packages at an distinctive worth.
We design multi-day journey itineraries to Nepal, Tibet, Bhutan, and India. We focus on trekking and peak climbing excursions. Nonetheless, we additionally supply different actions reminiscent of day climbing, cultural excursions, wildlife safaris, jeep excursions, rafting, pictures excursions, mountain biking, and different journey actions.
Though now we have about 60+ tour packages listed on our web site, the principle flagship product is the Everest Base Camp Trek. It’s a 14-day trek bundle to the bottom camp of the world’s highest mountain, Mt. Everest.
This journey will fill the wanderlust in you. It takes you thru the respiratory excessive Himalayas, monasteries, Sherpa tradition, excessive altitude natural world, mountain glaciers, and the world’s highest peaks. It lets you see the majestic Everest in entrance of you and inform everybody about it.
When a vacationer books a visit with us, we prepare for all the pieces from journey planning and administration, airport pickup and drop-off, lodging and tenting, hiring of a information or porter, reserving of flights, buses, and different transportation, and virtually all the pieces till they’re again of their house nation.
We began with a easy motive to assist promote the Himalayas. However now now we have been serving to vacationers attain their dream locations within the mountains and hills. Together with that, we assist rural communities entice vacationers and promote their villages.
Nepal is a mountainous nation. Some villages within the hills don’t have sufficient revenue sources to earn their residing. The one supply is tourism. Thus, now we have additionally been actively working to assist communities develop and promote village tourism.
We’re not simply one other journey firm that lists excursions and packages. We function all of the excursions listed on our web site ourselves.
We began throughout the COVID occasions. Everybody asks us why we began the journey enterprise throughout the COVID time. However we had long-term plans to begin the enterprise, and we have been so excited that we couldn’t maintain on any longer. Beginning throughout COVID has additionally given us sufficient time to work on constructing the corporate and its providers. So, we don’t have any regrets.
What’s your backstory, and the way did you give you the thought?
I’m a college pupil finding out info and know-how in my hometown, Chitwan, Nepal. Since childhood, I’ve at all times been fascinated with movies and images of the excessive mountains within the Himalayas. I used to frequently watch journey vloggers and comply with them in every single place. I had a mushy nook for the mountains and the Sherpas.
Though I used to be born in a village within the hilly area of Nepal, we by no means visited Everest, Annapurna, or every other touristic areas within the Himalayas. There have been no good roadways to go to these areas, and it could take us weeks to go to the mountain base camps on foot with tenting tents and meals, which we couldn’t afford to aim.
As time handed by, I utilized to check at a college in Australia to check Data Know-how after highschool however bought rejected. After the rejection, I used to be torn aside and fully devastated. Instantly, I returned to my hometown and began a job in an academic consultancy, KBA International, and in addition registered for an undergraduate diploma at a close-by faculty.
Life was getting again to regular once more. However my elder brother, who labored in an analogous tourism enterprise, resigned from the put up to begin his personal enterprise. That’s the place the thought of Heaven Himalaya was born. We talked to one another and created a prototype of the enterprise with the only purpose of selling the Himalayan locations that we dreamed of visiting after we have been kids.
I had no prior expertise working within the tourism enterprise. However I had that fireside inside me. When the fireplace of doing one thing is burned inside you, all the pieces involves a spot and begins serving to you. My brother, who can be the founding father of Heaven Himalaya, has at all times been a supply of data and motivation for me.
After the thought was born, we carried out it in actual life. Though I research know-how, we introduced folks again from the digital world to the lap of Mom Nature utilizing the identical know-how. Then we created a tour web site, listed the superb excursions, and employed some native guides to assist us. Since then, now we have been serving to vacationers get again to the mountains and hearken to the melody of nature.
Take us via designing, prototyping, and manufacturing your first product.
I’m fortunate that I’ve an older brother who labored within the tourism enterprise earlier than beginning Heaven Himalaya. So, designing excursions and treks was not a giant problem for us.
After we opened a journey firm, we employed a lawyer to assist us with the registration and licenses from the federal government. Then, after all the pieces within the papers was prepared, we visited an IT firm to assist us create a tour web site, logos and all. We defined all the pieces to them, and so they created the primary draft of our thought.
I nonetheless bear in mind. It was midday and my brother and I used to be discussing the logos and the colours for use. As our sole mission was to advertise the inexperienced Himalayas, we saved inexperienced as a model coloration. After a number of months, our web site was prepared, and we launched 10 totally different journeys as an preliminary launch.
First, we targeted on constructing solely multi-day climbing packages. However, when the identical vacationers, after a protracted climbing vacation, demanded brief cultural and wildlife excursions, we then designed one-day itineraries and brief packages.
The primary journey bundle we launched was the Everest Base Camp Trek, which is now our bestselling journey in Nepal.
Describe the method of launching the enterprise.
Since we created our tour web site, there have not been many difficulties with launching our enterprise. First, we had a number of excursions listed on the web site and introduced the launch of the journey web site.
We launched the tour web site throughout the COVID interval, so we didn’t have any clients till a number of months after the primary launch. We labored on optimizing our excursions throughout that interval. Quickly, we began seeing clients.
We invested our financial savings and in addition accepted some household loans to begin our enterprise. No exterior investments have been used.
One of many greatest classes we discovered from the launch was that launching a enterprise needs to be grand. It ought to create a buzz within the area of interest through which you’ll be working. We failed to take action, however we discovered a lesson.
Since launch, what has labored to draw and retain clients?
After we launched our enterprise, we had zero confirmed clients and nil emails from potential shoppers. Over time, we managed to drive visitors to our web site via Search engine optimisation and social media channels.
We created accounts on virtually each social media channel we knew and began selling our excursions. We ran Fb and Instagram advertisements, however they weren’t that fruitful. As an alternative, we might get free visitors from Pinterest greater than paid visitors from Fb and Instagram.
Later, we began posting extra weblog content material on our web site and optimized them for the net. Quickly, we began seeing clients and in addition collected quite a lot of electronic mail subscribers.
Since then, it has been useful for us in getting new clients. For outdated clients, now we have reductions out there and in addition referral factors in the event that they refer anybody of their group.
We didn’t use every other gross sales channels or web sites at first, however now we plan on becoming a member of a number of of them.
What are you doing immediately and what does the long run appear like?
Right this moment, Heaven Himalaya is on the lookout for partnerships worldwide. We’re additionally investing in Search engine optimisation to market our excursions and treks extra. We have now employed content material writers who might help us develop. In addition to, we’re additionally boosting our social media handles.
For the reason that begin of 2022, now we have been fairly busy and are getting again to regular. The shareholders didn’t take a wage from the beginning, however now now we have paid a wage. The wage has helped us really feel prefer it’s a correct enterprise.
We don’t get outcomes in a single day. Success takes time. So, give it a while after you will have began.
Within the coming days, we plan so as to add extra excursions and treks. Additionally, now we have considered increasing our core areas exterior Nepal into Tibet, Bhutan, and India. We have already got a number of excursions working in India, Tibet, and Bhutan, however we plan so as to add some extra.
By beginning the enterprise, have you ever discovered something significantly useful or useful?
Heaven Himalaya is my first enterprise. It has taught me rather a lot. First, I’ve discovered many enterprise ways which have helped me rather a lot in enterprise. Subsequent, I’ve discovered not to surrender even in case you are pushed backward. Throughout COVID, we have been working on a unfavourable curve. However we didn’t quit, and immediately now we have stood by ourselves.
Concern of failure was my greatest problem. I was afraid that this or that will not occur; that I’d lose my cash or one thing comparable. Nonetheless, my brother impressed me, and as I grew to become extra concerned in enterprise, I might overcome this main problem.
What platform/instruments do you employ for your enterprise?
Our favourite advertising and marketing approach is Search engine optimisation; now we have employed Search engine optimisation professionals to assist us with that. We additionally use Instagram and Fb to take our excursions to a wider viewers.
Likewise, we use Journey Advisor to showcase our opinions. It’s as a result of Tripadvisor is among the most trusted journey web sites on this planet.
And, Mailchimp has been my electronic mail advertising and marketing platform. I’m pleased with the free templates and providers it affords.
Final, I take advantage of Reddit and Quora to know what the viewers desires in order that I could make a weblog across the identical subject on my web site.
What have been probably the most influential books, podcasts, or different sources?
I really like studying books, however I hardly ever learn books that relate to enterprise or one thing. I’m extra into literary books and fiction tales. I additionally typically write poems and brief tales in my native language, Nepali.
Recommendation for different entrepreneurs who wish to get began or are simply beginning out?
My solely recommendation for different entrepreneurs is to not worry failure. And, after you will have began, give it a while to deliver outcomes. We don’t get outcomes in a single day. Success takes time. So, give it a while after you will have began.
By beginning the enterprise, have you ever discovered something significantly useful or useful?
All through the beginning of the enterprise, I’ve discovered to remain calm and composed and await the outcomes. Aside from that, I’ve discovered Search engine optimisation, content material advertising and marketing, enterprise analytics, and lots of extra. The extra Heaven Himalaya grows, the extra I get to be taught.
Are you seeking to rent for sure positions proper now?
Sure, Heaven Himalaya is trying ahead to including a content material author to its superb staff. The author ought to be capable of write Search engine optimisation-optimized, participating, and informative articles to assist promote our excursions and merchandise. We don’t have any necessities set for the educational degree. In case you assume you may outrank different rivals within the journey enterprise, you might be welcome to the staff. In case you care concerning the place, write to us on our firm’s contact web page.
The place can we go to be taught extra?
If in case you have any questions, drop a remark beneath!
Founding father of Heaven Himalaya
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