We Began A $15K/Month Eco-Pleasant Junk Elimination Enterprise [In Just 20

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Hi there! Who’re you and what enterprise did you begin?

Hi there. My title is Lewis Vandervalk and I’m the co-founder of Integrity Junk Elimination And Demolition with Ryan Grice, who based the corporate. We’re a premium, eco-friendly, residential, and business junk removing firm serving Fredericton, Oromocto, New Maryland, and the encircling areas which might be devoted to giving again by means of donating your stuff to native charitable organizations like Habitat For Humanity and group involvement. We do no matter we are able to to maintain your junk out of the landfills by means of donating and recycling.

We registered the enterprise, purchased a truck and trailer, and all the great things two months in the past. We made practically $8,500 in July, which was our first full month, and made $15,000 in August and simply stored rising.


Lewis Vandervalk


Ryan Grice

What’s your backstory and the way did you provide you with the concept?

After I graduated highschool, I didn’t know precisely what I wished to take action I acquired a job in building. I had loads of concepts and choices however no actual route. I loved mountain climbing and touring and building allowed me the liberty to do all of that. Plus, I beloved the bodily facet of the work so I did it for 4 years. After that, I simply realized I had much more potential and determined to go to the College of New Brunswick and get a level in mechanical engineering and loved that course of. Whereas there, I met loads of superb individuals within the entrepreneurship group and it sparked a hearth inside.

I at all times had an entrepreneurial spirit although. Once I was about 15, possibly even youthful, I purchased RFID covers for visa playing cards. I purchased about 500 of them for 20 cents apiece and offered them to all my family and friends for $3 every. I despatched out mass emails to everybody I knew and offered all of them. That began slightly fireplace again then. I continued promoting issues on Kijiji and Fb Market. I beloved the transactional nature of promoting and promoting and creating wealth, after all.

Put money into your self and encompass your self with the fitting individuals. Individuals who imagine in you, individuals who affect you to turn into the particular person you need to be!

Being concerned within the entrepreneurship group whereas a scholar at College rekindled that little fireplace. I met superb individuals within the expertise administration and entrepreneurship group there. Shoutout to Sam Poirier of Potential Motors, and Curt Kennedy of Vertiball, who formed my perspective tremendously. I met individuals having nice success with dropshipping and others beginning their companies that I stayed related with after commencement.

So I graduated with a level in mechanical engineering and began working in mechanical design. I loved what I used to be doing however I simply didn’t like it, you already know. I favored the interpersonal facet of what I did however I didn’t really feel like I used to be steering my ship. And it didn’t gas me the way in which advertising and marketing and promoting did. So two months in, after our son was born, I began what choices had been out there right here, in Fredericton, for viable companies. After doing intensive analysis, I made a decision to begin a digital advertising and marketing company, Blue Crocus Options in 2019. We give attention to serving to contractors with Digital Advertising.


Quick ahead two years, Blue Crocus is profitable and rising and I wanted assist. So I introduced in an formidable accomplice, Ryan Grice, who I met whereas attending the College of New Brunswick, and in addition graduated with a level in mechanical engineering. Though our work as a digital advertising and marketing company focuses on serving to contractors each domestically and internationally, we noticed a necessity in our group for dependable, socially acutely aware, junk removing providers. We each have expertise in building so it was not a enterprise that felt too far out within the left discipline. So we took the leap to begin an area service enterprise in junk removing and had been up and working in June this yr.

Initially, we used Ryan’s flatbed truck, however rapidly realized it wasn’t going to satisfy the wants and calls for for junk removing and demolition in our group. So we borrowed some cash and purchased a extra succesful truck and a big trailer. We do our personal digital and on-the-ground advertising and marketing and have a small staff in the intervening time which retains our bills low.

As I discussed earlier, on account of our advertising and marketing and networking efforts, we generated practically $10,000 in income in July and are on observe to 1.5X that a minimum of this month. We plan to have native groups in all the key communities in New Brunswick inside a yr all producing a minimal of $20,000 a month.

Take us by means of the method of designing, prototyping, and manufacturing your first product.

As a service, we don’t have merchandise, however we offer junk removing and demolition providers to householders and companies in Fredericton, Oromocto, New Maryland, and the encircling areas. We noticed a blue ocean of alternative within the junk removing area of interest for an expert junk removing and demolition firm. We selected Integrity Junk Elimination and Demolition as our firm title. The phrase integrity encapsulates all the things we’re about. We’re a socially and environmentally acutely aware, community-first, reuse and recycle-first junk removing service supplier devoted to eradicating the muddle from individuals’s lives. Every little thing we do is finished with integrity. So we went to work designing a glossy, skilled brand, model picture, and web site. From there, we had been in a position to market our providers with professionalism that made us stand out and gave us the flexibility to achieve the belief of actual property companies, contractors, business property house owners, and the group at massive.


The Early Days

An imperfect launch is best than no launch in any respect!

Our first junk removing job was accomplished with Ryan’s truck. We had been nonetheless on the branding stage so we didn’t have a brand on the truck or something to point who we had been after we got here to their door. We then purchased a trailer so we might be extra environment friendly and deal with a number of jobs in a day. It wasn’t lengthy earlier than we realized that Ryan’s truck wasn’t superb for hauling and didn’t have ample space for storing for instruments and equipment, so we upgraded. The truck and trailer are branded so it’s clear what we do and how one can attain us after we drive by. I’m positive you’ll see our Integrity truck in your neighborhood quickly in the event you haven’t already.


Our goal clients are anybody who wants junk removing of any form, demolition, and demolition particles removing providers. We do property cleanouts, building particles removing (together with concrete and asphalt), business property cleanouts, workplace cleanouts, shed demolition and removing, storage demolition and removing, rubbish removing, storage unit cleanouts, tenant cleanouts, equipment removing, donation, and recycling, junk automotive removing, dumpster leases, and a lot extra. Wherever there’s junk that must be taken care of responsibly, we will help.

Describe the method of launching the enterprise.

Our launch by way of our digital presence was executed very nicely as a result of we’re additionally house owners of a digital advertising and marketing company with experience in that space. Our launch technique was to construct a powerful model presence on-line, detailing who we’re and the providers that we might use to market ourselves domestically, use our connections within the native building, enterprise, and actual property industries to generate clients, and lift model consciousness by means of Fb, YouTube, Google My Enterprise, and LinkedIn.

Moreover, we launched our Integrity Minute podcasts throughout which we interview native enterprise house owners and have them share their phrases of knowledge. Our Integrity Minutes have been nice for constructing model consciousness and group outreach. We now have generated fairly just a few clients by means of that.


We utilized our expertise and expertise serving to contractors construct their companies on-line to our personal service enterprise and instantly had clients calling.

By way of startup prices, they had been primarily time investments as we had a lot of the instruments to launch at our fingertips. We did take a household mortgage to buy a special truck and a brand new dump trailer that may deal with something we throw at it and extra. Utilizing earnings we generated from the primary few weeks of junk removing and demolition providers, we invested in enterprise playing cards, a brand for our truck and trailer, and are planning to have branded t-shirts and hats for the Integrity Workforce to put on on the job. Getting the truck and trailer branded and uniforms printed is a piece in progress however it hasn’t slowed our development down. The startup prices totaled about $25 000 and we’re on observe to get better these prices inside 3 months.

The largest lesson we realized from our startup was that what we had been educating our purchasers and doing for our purchasers in Blue Crocus Options does work. To go from zero to producing $8 500 in gross sales in our first full month (July) is proof of that. The opposite factor we realized is that an imperfect launch is best than no launch in any respect and each enterprise is a piece in progress. Success comes from being keen to simply go on the market and do it. Study as you go alongside and make the adjustments wanted to satisfy the calls for of your clients.

We had by no means accomplished junk removing earlier than however researched, requested individuals within the business, made the mandatory preparations, acquired all licenses and insurance coverage wanted, and simply went out and did it. We each had expertise working with heavy tools and demolition from our building days so we had been assured we might safely and elegantly deal with something.

Since launch, what has labored to draw and retain clients?

Social Media Advertising

Since its launch, the best issues we’ve accomplished and proceed to do to draw and retain clients have been ongoing search engine optimisation together with GoogleMyBusiness, social media advertising and marketing on Fb, LinkedIn, Instagram, and YouTube. Our largest push has been on the search engine optimisation facet of issues. Whereas we now have used some Fb and Instagram advertising and marketing (common posts, just a few advertisements run ($500 whole), our largest efforts have been in utilizing the methods we use for our different contractor purchasers at Blue Crocus Options. This entails getting our Google Enterprise itemizing arrange, optimized (we’re rating within the high 3 for junk removing), getting tons of evaluations for the GMB, replying to evaluations, and many others.

On the web site facet, we’re as much as about 75+ pages of content material. Content material technique is big for service companies. It builds authority, serving to your website be the primary alternative for google when somebody is in search of the service you provide. We now have pages for EVERY service we provide, and each location we service. We need to be the go-to answer for Google to suggest when somebody is looking for junk removing domestically, so there may be academic materials, infographics, we lay out our pricing, and all that form of factor.

Social media promotion has introduced in some jobs, however we now have primarily been utilizing it for model consciousness, and it is doing fairly nicely at that. Wrapping the truck has gotten us some jobs as nicely.

We additionally ship out e-mail blasts to native actual property brokers and meet with them to introduce our providers and make that ever-important private connection.

Video Advertising

Taking loads of images and time-lapse movies has been an effective way to have interaction our viewers and present what we do. We promote these junk removing and demolition movies on our YouTube Channel, Fb, Instagram, and our web site.

TIMELAPSE – Deck Demolition in Lincoln, New Brunswick, Integrity Junk Elimination & Demolition;

We usually add these on Fb and youtube, optimizing the youtube movies to point out up within the search outcomes as nicely, to get us extra eyes when persons are looking out.

Native Purchase-And-Promote Teams

Being actively concerned in native buy-and-sell teams on Fb and different platforms has additionally been an effective way to satisfy individuals in want of our providers.


Our Integrity Minute podcast that showcases native companies has been superior for elevating model consciousness, connecting with our native enterprise group, and producing clients.

Integrity Minute, Integrity Junk Removal and Demolition, Fredericton NB

Private Thank You Playing cards

By way of buyer retention, we’re dedicated to bringing conventional group values and customer support again by personally thanking clients and group involvement. We write out private “thanks” playing cards and provides them to each one in every of our purchasers with a Referral coupon enclosed.


Referral Program

When a buyer refers somebody to us for junk removing or demolition providers, and enterprise is generated from that referral, they get %15 as much as $50 money rebate.

Our Referral Program has been fairly efficient for word-of-mouth advertising and marketing and can maintain our present clients coming to us once they want any service we offer.

We’re solely 2 full months in so how profitable our buyer retention efforts are is pure projection however we’re assured that our dedication to the group, professionalism, genuinely caring for our clients, and our private touches will engender buyer loyalty.

How are you doing at the moment and what does the long run appear to be?

Final month we generated $9880 in gross sales and 60% of it was revenue. This month we’re on observe to make $15,000 and anticipate to generate $30,000 to $50,000 month-to-month subsequent yr.

In case you have a transparent imaginative and prescient, goal, are agile and responsive and have the drive to make it occur, issues will fall in place.

Presently, our buyer acquisition prices are fairly low since we additionally run a digital advertising and marketing company and have all these instruments at our disposal.

Right this moment we proceed to hone our buyer expectations, add providers to satisfy their wants, observe up with our clients and ensure they’re taken care of. We are going to proceed to develop and increase each our providers and the areas we serve.

By means of beginning the enterprise, have you ever realized something notably useful or advantageous?

By means of beginning this native service enterprise, we now have realized that to achieve success you need to get on the market, make private connections, be lively locally, and genuinely care to your clients earlier than, throughout, and after you’ve offered them with the providers they require. We had been so centered within the very starting on the digital advertising and marketing facet of constructing our enterprise. Had we hit on-the-ground native advertising and marketing as arduous as we did on-line advertising and marketing within the very starting, we most likely could be additional forward at the moment.

Partnering with Ryan Grice and simply going for it after we noticed a blue ocean of alternative for fulfillment and limitless development in Fredericton and past in junk removing and demolition was the perfect resolution I’ve made since beginning Blue Crocus Options. He’s essentially the most hard-working, pushed, and enthusiastic particular person I do know, and being his accomplice on this journey is an honor and a privilege. We plan to dominate the junk removing business in New Brunswick and past and with him by my facet, I do know we are going to do it.

There was a void within the junk removing business right here, so the timing was fully in our favor. It was our drive to take this on after we had no actual expertise that ensured our success. Our data, expertise, and expertise with efficiently advertising and marketing native companies digitally actually put us better off. Nonetheless, it’s our entrepreneurial spirit and willingness to take calculated dangers that made our launch so profitable.

What platform/instruments do you employ for your online business?

Our favourite instruments for working our enterprise are Quickbooks for invoicing and accounting, our web site for lead era, and a CRM that we made out of Zapierand Google Calendar and Sheets. For servicing our clients, we love our vans and trailers.

By way of digital advertising and marketing, we make use of YouTube for our Integrity Minutes and to share our providers on our Integrity Junk Elimination And Demolition channel. We share our Integrity Minute podcasts on Fb and LinkedIn. For buyer evaluations and producing visitors to our web site and lead era, we’re lively on Google My Enterprise, Fb, Instagram, Yelp, and Twitter.

What have been essentially the most influential books, podcasts, or different sources?

By way of essentially the most influential books and podcasts from thought-leaders that actually impressed and proceed to encourage and encourage our enterprise, there are such a lot of. Those that come to thoughts instantly are

I’ve learn so many influential books and have so many on the go at the moment that it’s powerful to slender down my high picks. The Dwelling Service Millionaire, is one we each suggest to anybody who’s contemplating or beginning an area service enterprise. He shares worthwhile methods to develop and scale a house service enterprise with out working your self to the bone.

Recommendation for different entrepreneurs who need to get began or are simply beginning out?

For those who’re simply beginning or have a enterprise you need to begin, do your due diligence. Take time to do market analysis and discuss to associated companies in your group to verify there’s a demand with development potential. Have a look at your competitors and study from them. See what they’re doing nicely, what they may do higher, and see the place you may get the benefit. Study as a lot as you’ll be able to concerning the business and buyer wants. Don’t underestimate the ability of networking and growing private relationships with associated companies and your group. Individuals are much more more likely to rent you in the event that they know you and such as you. Begin performing as in case you are the client – what do you anticipate from a house service supplier?

One of many largest errors I’ve seen native service companies make shouldn’t be staying in contact with their clients. They do the job, receives a commission, and transfer on. Buyer retention hinges on constructing and nurturing relationships together with your previous and present clients and goes an extended technique to generate new ones by means of referral applications and word-of-mouth.

The opposite massive one that almost all native house service suppliers are inclined to neglect both as a result of they don’t have time, the talents, data, or all the above, is digital advertising and marketing. With greater than 85% of individuals trying to Google and social media for native companies, having a powerful on-line presence is significant. If you need to put money into outsourcing your digital advertising and marketing, do it. The return in your funding is nicely value it.

It might not appear apparent and will even sound counterintuitive but when I can impart any entrepreneurial knowledge in any respect it could be to simply begin. Plan and do your market analysis however don’t await all the things to be deliberate out completely or in place. In case you have a transparent imaginative and prescient, goal, are agile and responsive and have the drive to make it occur, issues will fall in place. There isn’t a such factor as a wonderfully executed launch. So simply do it and study and enhance as you go alongside. Persistence and perseverance are crucial as nicely. It doesn’t occur in a single day, it takes time!

Put money into your self, and encompass your self with the fitting individuals. Individuals who imagine in you, individuals who affect you to turn into the particular person you need to be, and folks that have the mindset you want. You’ll turn into what you encompass your self with. Be keen to study, be keen to get uncomfortable, and push your limits, particularly whenever you really feel like quitting.

Are you trying to rent for sure positions proper now?

We at the moment have an off-the-cuff, part-time crew, and Ryan leads the staff.

As we increase, we shall be trying to rent staff leads and laborers within the areas we serve. However we gained’t revisit that till subsequent yr.

For anybody inquisitive about studying extra and making use of to affix the Integrity Workforce, they will message us on Fb, message us on our web site, or e-mail Ryan at [email protected].

The place can we go to study extra?

To study extra about our firm and what we do, you’ll find us:

You may watch Integrity Minutes.

You may attain out to Lewis at [email protected].

In case you have any questions or feedback, drop a remark beneath!


Lewis Vandervalk
Founding father of Integrity Junk Elimination & Demolition

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