We Make $1.2M/12 months Serving to Individuals Set Up Their Firms In UAE –

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Whats up! Who’re you and what enterprise did you begin?

Hello guys! We’re Elena and Andrew, and we’re company companies suppliers within the UAE – we run a enterprise consultancy firm in Dubai for 9 years already.

Our firm is named Emirabiz – a enterprise setup in Dubai. We assist established businessmen and start-up entrepreneurs from all around the world to arrange firms within the UAE, get native enterprise services, and presumably relocate to the United Arab Emirates.


UAE has dozens of the way of establishing the enterprise. We needed to grow to be essentially the most clear consultancy right here, who can help the purchasers to find essentially the most appropriate manner for his or her enterprise registration.

We had been the primary firm who printed all our charges on-line on our web site as a press release of the customer-oriented and trustworthy manner of doing our job.

We began as a “one-man-show”, however managed to develop rapidly. We now reached a degree of getting about 15 full-time staff and common month-to-month income of over 200K USD.

What’s your backstory and the way did you give you the concept?

Our background is much from what we’re doing now. Earlier than shifting to the UAE, I attempted a number of issues like being a personal tutor, an editor of a scientific journal, and whilst a small tour agent (I used to be organizing excursions to the Himalayas for Ayurvedic detox applications).

My accomplice Andrew had an excellent expertise in constructing “promoting web sites”, Web advertising and marketing, and promotion of start-up firms on-line.

To achieve something, you want to take the danger, work laborious and be affected person.

Initially from Russia, we by no means thought of shifting to the UAE. However a household of our associates who occurred to be our prospects on the similar time, supplied us to go to Dubai and assist them out with their start-up enterprise in Dubai. Being adventurous individuals, we agreed.

Evidently, good associates usually grow to be the worst enemies in the case of making enterprise collectively. We labored for our associates’ firm actually for a few months and needed to resign resulting from numerous private causes and misunderstandings.

Fortunately, whereas being in Dubai for the primary month, we found one area of interest that appeared like a “rooster that lays golden eggs”. It was a distinct segment of company companies offering. Or just talking, aiding individuals of their enterprise registration within the UAE.

It was in 2013 once we noticed an enormous demand for enterprise incorporation within the UAE market. Individuals from all around the world had been coming right here to open their firms, financial institution accounts, get residency and relocate to this tax-free nation.


The market was stuffed with “consultants” who did their enterprise in extraordinarily unprofessional methods and even cheated individuals. The Center East has its specialties. We realized that if we offer a greater high quality of companies, be trustworthy with our purchasers, and supply clear pricing, it is going to be successful. That’s when the Emirabiz enterprise setup in Dubai crystallized in our minds.

Many individuals ask if we knew something about enterprise registration and associated companies within the UAE once we got here right here. The reply is not any. However with the ability to be taught quick and never having a lot of a alternative, we took a threat and gave it a strive.

Andrew constructed a one-page web site and launched Google Adverts. And we began to get inquiries. I nonetheless keep in mind how scared I used to be to select up the very first cellphone name from a consumer!

We had completely different roles in beginning the enterprise: he was answerable for promotion, I used to be answerable for gross sales.


UAE is an costly nation and life right here requires fixed earnings. Furthermore, to reside right here legally, anybody must have a resident visa. So after we realized that there’s a demand for our companies and the market is stuffed with potential, we registered our first firm and opened our resident visas below it.

We didn’t have sufficient funds and needed to borrow cash from our buddy. So, we had an organization, a rented house, a automobile, and a web site – these had been all our “instruments” to start out and we couldn’t afford to fail!

Take us via the method of beginning what you are promoting.

After we began our enterprise, we realized that one of the best ways to market it could be Google Adverts. We had been fortunate that not many opponents may do it in the appropriate manner – we took nice benefit of it.

Since we’re within the space of enterprise setup, we understood that we needed to be taught loads! I imply, every thing! Regardless that UAE has quite a lot of free zones (about 40) and a enterprise will be registered in any of them, we determined to be taught from one.

It was Ajman free zone and it was booming at the moment (in 2013-2014) as a result of it had low cost costs and versatile cost situations which purchasers preferred.


We registered our personal firm there, received our resident visas, opened a company checking account in one of many native authorities banks – having gone via the method, we may begin consulting individuals.

Our first touchdown web page was promoting this free zone solely. The free zone didn’t have web site at the moment, so our web page was a very good supply of knowledge for the individuals.

Earlier than beginning something you want to be clear about who your purchasers are. Make a portrait of a consumer and launch some focused advertisements to see if persons are interested by your services or products.

We labored 24/7. I keep in mind when the working week was coming to finish, I used to be upset that the weekend was coming and I might not be capable of shut any offers till the following week! We would have liked these gross sales!

Step-by-step, we designed our scripts, our gives, met a number of helpful individuals within the business, received to know the bankers and the immigration officers within the free zone. The ball began to roll.

Describe the method of launching the enterprise.

It took us about 2-3 months to grow to be assured in what we do. Each week we had been getting increasingly more leads and shutting extra offers.

Every consumer wants a while earlier than the preliminary inquiry till the second he comes to a decision and goes forward with our companies. The typical time-frame for that is about 2 months. So after 3-4 months we already had offers that had been closing recurrently.

We spent about 10K USD on our firm registration and resident visas. We didn’t have to speculate a lot into advertising and marketing since we did it ourselves. We paid just for Google Adverts, which at the moment was fairly inexpensive within the business of enterprise setups within the UAE.

It appears like a quite common factor, however the largest lesson we realized from the beginning is – to go forward and simply do it. In case your services or products is even barely higher than what the market gives, the purchasers might be yours.

We understood that now we have to forge forward and transfer our personal firm from Ajman to Dubai, lease a correct workplace and develop our on-line presence. It took us precisely one 12 months to relocate our agency from a small free zone of Ajman to essentially the most prestigious and well-known Dubai free zone referred to as DMCC.

We rented a 100 sqm workplace on the twenty ninth ground of an excellent enterprise heart. It was shell and core and we had to spend so much of our earnings on the fit-out which was costly in Dubai. We spent about 25K USD for the preliminary fit-out and a few furnishings. The workplace lease was about 24K USD per 12 months.

We needed to create an attractive area the place purchasers would like to be. It turned out beautiful, spacious, and had an excellent view. Each 2nd buyer was taking photos close to our workplace window.

We employed our first staff, grew to become companions with nearly all of UAE enterprise registration authorities, and streamlined our enterprise routine. It was the second we realized that we did it!

Trying again on the complete journey, it was not simple in any respect however 100% value it. To achieve something, you want to take dangers, work laborious and be affected person. Outcomes can’t be fast, however you’re all the time in a position to see the pattern. And sure, admit errors when you make them, right them and preserve them ongoing.

Since launch, what has labored to draw and retain prospects?

The very best device to draw and retain prospects for us has all the time been Google. We used to do AdWords at first however step by step moved to website positioning optimization.

We managed to carry our important web site to the highest of Google search outcomes by many key phrases, for instance, when you seek for a UAE residence visa, you’ll discover us first.


We tried selling ourselves on social media, however it by no means labored properly. I assume it’s as a result of we promote fairly a particular product, which is tough to promote on Fb or Instagram. Seems to be like purchasers seek for enterprise setup in UAE solely on Google.

The phrase of mouth is a good factor too! We’ve had quite a lot of completely happy purchasers who referred their associates to us.

We received into partnerships with a number of regulation companies in several components of the world. They recurrently refer prospects to us. We all the time present good charges and coaching to our companions, in order that it turns into simple for them to supply UAE enterprise setups to their purchasers.

Our website positioning practices

We use varied website positioning practices and essentially the most environment friendly ones for us are:

  • Key phrase search
  • Backlinking
  • Distinctive content material

I might say that the manufacturing of distinctive content material is essentially the most environment friendly device. It is usually essentially the most time-consuming, however belief me it pays off.

Not many opponents out there have high-quality content material. Normally, it’s stolen from different web sites and is outdated or not useful to the consumer in any respect.

We make each effort to generate high-quality content material with numerous detailed and up-to-date info that purchasers would discover useful.

We produce about 20-30 new articles monthly. Not all of them are printed on our web site, we publish on exterior sources too.

As for the selection of matters, we test the key phrases and create our matters round them, ensuring that the articles are detailed and stuffed with helpful information.

We intention at making our web site a giant base of knowledge, which individuals can depend on. Not essentially the entire guests would convert into purchasers, however having your web site visited recurrently and trusted helps to advertise.

As for website positioning instruments, we use Ahrefs. We discover it handy and fairly exact. We additionally wish to assist native Russian firms since we’re from Russia initially.

How are you doing at the moment and what does the longer term appear like?

We proceed engaged on our improvement and development each single day. We’ve a staff of about 15 individuals now.


The vast majority of them are gross sales managers. Their duty is to seek the advice of purchasers, find out about their companies and targets and supply the very best resolution for them within the UAE market.

We’ve survived the Covid 19 pandemic and managed to retain all our workers in place. Furthermore, we even managed to stay worthwhile even through the lockdown instances.

We see an enormous market potential now and work on additional growth – on-line and offline too.

We all the time work as a staff not solely as founders of the enterprise but additionally with all our staff in our day-to-day operations. We’ve a family-like workplace and all the time assist one another.

Having a dependable staff, now we have a robust backup and might concentrate on additional development. The subsequent step might be opening a consultant workplace in Moscow.

By way of beginning the enterprise, have you ever realized something notably useful or advantageous?

A very powerful factor we’ve realized is that it’s higher to concentrate on long-term and steady improvement fairly than anticipate fast skyrocketing development.

Quick development is feasible, however any small mistake may cost you numerous. Graduate development technique permits you to adapt to the market and keep away from any rash choices.

Additionally, fairly a banal assertion that works – by no means quit. It’s a key to success, which unusually sufficient, not everybody desires to make use of.

What platform/instruments do you employ for what you are promoting?

As for the instruments, our important power is content material. We continuously develop our web site, publish articles in varied sources, and participate in occasions in our business.

Helpful content material attracts nice numbers of leads, which get transformed into prospects.

To sum it up, our web site is the perfect device for our enterprise development. However it’s a must to continuously work on it, particularly on website positioning, to keep up natural site visitors.


Recommendation for different entrepreneurs who wish to get began or are simply beginning out?

Earlier than beginning something you want to be clear about who your purchasers are. Make a portrait of a consumer and launch some focused advertisements to see if persons are interested by your services or products.

When you see the curiosity of potential purchasers, it’s already 50% of success! When you don’t, take into consideration any enhancements in your product or the advertising and marketing instruments you’re utilizing. Make adjustments and take a look at once more. And simply carry on attempting till you begin getting the outcomes.

Are you trying to rent for sure positions proper now?

We continuously seek for the appropriate individuals to grow to be members of our staff. I might say that we’re in everlasting search of gross sales managers/consultants.

We’re additionally on the lookout for good content material creators, graphic designers, and copywriters.

The place can we go to be taught extra?

If in case you have any questions or feedback, drop a remark under!


Elena & Andrew
Founding father of Emirabiz

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